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As a business, your reputation is important. And this includes your reputation on the internet. Facebook has positioned itself as a force to reckon with as far as online reputation is concerned. This makes it an important platform for businesses who take the improvement and management of their on continue reading...

There is something many business owners miss. And that is the fact that businesses are sustained by loyal customers. Most businesses only pay attention to acquiring new customers. They do little to build their relationship with their current loyal customers. Loyal customers are pretty importan continue reading...

Want your marketing to be more effective? Then you had better consider segmenting your customers. Customer segmentation is one of the most effective strategies you can use to improve your marketing results. Your customers obviously comprise of people from different backgrounds and with different continue reading...

Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer. You can say customer relationship is that emotional connection that exis continue reading...

Need to stay in touch with customers? There are tons of mediums through which you can do that. The digital world is packed with channels businesses can use to stay in touch with customers. You name it – Facebook, Instagram, Twitter, LinkedIn, Reddit, Tik Tok, Blogs, and many more. Even though i continue reading...

What are you waiting for? Are you still wondering if there is any benefit to offering free Wi-Fi to your customers? Data is currently the most consumed resource on the planet, only topped by water and concrete. Offering free Wi-Fi is one of the best things you can do for your customers. It can help continue reading...

How do you generate leads as an offline business? Print ads? TV commercials? Word-of-mouth? Since the start of the digital age, online businesses have had a good run with lead-generation. With a myriad of tools and platforms readily available, generating leads came easy to them. Now, Wi-Fi techno continue reading...

Businesses grow with new customers but are sustained by loyal customers. That’s why it is crucial to find effective ways to track and engage your loyal customers. In order to engage your customers effectively, you need to get personal with your communication. But you cannot get personal with peopl continue reading...

You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first. For those of you who do not know, continue reading...

Chances are, you offer free guest Wi-Fi to all your customers both regular and first-timers. It has suddenly become a prerequisite for visitors to visit your business. Most customers these days would not even enter your store or restaurant if you do not have a “free Wi-Fi" sign post outside your d continue reading...

There is no business market sector where good business intelligence isn’t discussed constantly. This is because of how important business intelligence is to the bottom line of any business. The truth is that good business intelligence is only an offspring of having data, understanding it, and know continue reading...

If you own or manage a restaurant, then you will agree with me that your industry is a tough one. Not only are there millions of other restaurants competing with yours, online food delivery companies are getting customers to dine in the comfort of their homes. That ultimately means that there are fe continue reading...

Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...

Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...

Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is. Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...

Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...

Customer visit frequency can be deceptive. To the human eye, it would seem like you have the same number of customer visits every day. But this is in fact not the case. In the real sense, your customer visitation rate does change daily. You cannot accurately measure you customer visit rate by visual continue reading...

For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...

Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...

Someone once said hope is not a strategy. This is quite true. While you could build your business and hope for the best, it should not be your plan of action. For instance, you can’t build a product, rent a warehouse to stock your inventory, hire staff, create a marketing campaign, then sit and ho continue reading...

Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...

To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...

Digital coupons are helping many businesses to rake in profits. Do you know why? It is because 68% of customers are loyal to businesses that offer digital coupons regularly. And so it does make sense to take digital coupons seriously. Let’s delve briefly into why digital coupons are enabling brand continue reading...

Let's look at four different restaurants: A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...

For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their marketing. Both offline and online. Online businesses have had it way better. The internet makes it easy for them to collect, store, and continue reading...

Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends, family, boss and colleagues know this. The point is that all continue reading...

Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subseque continue reading...

Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking someth continue reading...

Before the internet was born, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be wise to seek r continue reading...

Being in business can sometimes make you feel like a rock in the desert. The days are extremely hot and the nights extremely cold. These two extreme weather conditions assault this piece of rock, compromising its structural integrity. Let me put this in familiar terms: Retail businesses are continue reading...

It is a fact. New ideas can be difficult to find especially in desperate times. Retail marketer flounder at coming up with strategies to increase sales. Often times they resort to trying old methods which worked in previous campaigns. Of course they do not get the same results, if any. I continue reading...

Information, as they say, rules the world. And in this era of information generation and consumption, free access to data is invaluable. This has put mobile data plans at the top of the list of items in mobile phone packages. People spend a lot of money on monthly subscriptions for data plans. continue reading...

Check this out. Of the hundreds of thousands of restaurants in the world, there are only a handful that have an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape. Indeed, some even think that brick n’ mortar stores cannot benefi continue reading...

How well do you understand your customers? Understanding your customers is key to boosting your sales, and ultimately, revenue. If this wasn't true, big brands won't be spending hundreds of thousands of dollars on customer data. For decades, business owners have sought to understand consumer b continue reading...

Internet access is golden. Free Wi-Fi has become a must-have commodity for many retail businesses. Customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they continue reading...

As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. And because of this, we have advanced rapidly as a species. Conversely, this makes us fickle and hard to please. Ever since the first business transaction in human his continue reading...

Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Wi-Fi analytics and marketing software can help you collect invaluable customers’ data. Data that can help you understand your cu continue reading...

What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you ne continue reading...

Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same ti continue reading...

Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap betwe continue reading...

Man has always sought to do things faster and more efficiently. Nearly everything we have invented has been the offspring of this one desire. We have come this far as a species because we have always pushed beyond the boundaries of our previous achievements. And in the world of telecommunicati continue reading...

Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several continue reading...

“Scientia est potential” is a profound phrase attributed to Sir Francis Bacon, an English philosopher, scientists, and author. It means – knowledge is power. In this age of the internet, this statement is truer now than it was at the time of its writing. Many businesses now know that inform continue reading...

Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to continue reading...

If you are a savvy offline retail marketer, then you know what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to tell the difference between them. Not knowing th continue reading...

Did you know that can boost your ROI with your social Wi-Fi using location analytics? Now you do. It is common knowledge that without traffic no business can survive, both online and offline. For brick n’ mortar businesses foot traffic in and around the premises is very important to the bott continue reading...

There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...

A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...

You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. In our pres continue reading...

What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...

Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...

Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...

Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...

It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...

Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...

Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...

WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...

What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible? Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...

Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...

Use a WiFi router to increase the speed of your internet connection At first this might sound remarkable, but it’s possible to increase the speed of your internet via your WiFi router. The only thing you’ll have to do is to correctly use the WiFi router. You’ll have to pay attention to the ty continue reading...

A fast internet connection is essential for a powerful WiFi signal Before you start getting clever with your WiFi, you first need to have an internet connection. There’re so many Internet Service Providers (ISPs) today that offer internet- and all-in-one packages, that you’ll not see the wood f continue reading...