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  • How Much Is A Facebook Like or Fan Really Worth? £1000 or More?

    iStock 76969631 LARGE - How Much Is A Facebook Like or Fan Really Worth? £1000 or More?

    Do you think your 200 Facebook friends are worth up to £100 each? You may be right. You may also be wrong. Being right or wrong depends on the worth of your profile/page or your product/service.In the actual sense, there’s no proof that Facebook likes translate into sales for a business. Ther continue reading...


  • How Powerful Is Social Media? 3 Major Things You Should Know

    Screen Shot 2017 10 10 at 12.03.05 PM 1200x480 - How Powerful Is Social Media? 3 Major Things You Should Know

    Social media is a buzzword in this present day. It has become so popular that it is nearly impossible to make 3 sentences about the internet without mentioning social media. For all the years social media has been around, it has grown powerful.Just how powerful is social media?To give you a continue reading...


  • Hotel Wi-Fi: The Major Bone to Pick For Hotel Guests

    Hotel WiFi good enough - Hotel Wi-Fi: The Major Bone to Pick For Hotel Guests

    Have you ever experienced bad Wi-Fi connection? In this day and age, there are only a few things more annoying than poor Wi-Fi network.There’s nowhere else people experience poor Wi-Fi connection than in hotels.Why?Well, there could be a zillion reasons for poor Wi-Fi connectivity. It continue reading...


  • Online Review Trends in 2020: 5 Major Things to Expect

    Laptop on desk Google search for online reviews 1080x628 - Online Review Trends in 2020: 5 Major Things to Expect

    I have written more than a couple of articles that stress the importance of customer reviews. Look at all the figures I included in this article to get an idea of how crucial online reviews are to your business.Seen them yet?As you may have deduced from those studies and surveys, online revi continue reading...


  • Do You Want To Buy Fake Reviews? Don’t! – Here’s why

    Fake Reviews Photo - Do You Want To Buy Fake Reviews? Don’t! – Here’s why

    Reviews, especially positive ones, make people want to do business with your brand. If you didn’t know this, you do now.But you probably require some convincing for you to believe how important reviews are. Here are some statistics to put things in the right perspective:94% of consumers continue reading...


  • How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    SubjectLinesMakeADifference 1 1 - How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes.Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues.In business, it is also the m continue reading...


  • Do You Want Your Business To Show Up On Google Maps? Here Are 3 Things You Must Consider

    https 2F2Fcdn.cnn .com2Fcnnnext2Fdam2Fassets2F191004100903 google maps phone stock - Do You Want Your Business To Show Up On Google Maps? Here Are 3 Things You Must Consider

    The importance of being found on Google Maps cannot be over-emphasized. Online businesses have web addresses that make them easy to locate. For an offline business, it’s not the same thing. Even though you may have a website, you need people to visit your physical location to do business with you. continue reading...


  • How To Increase Business Sales Using Wi-Fi: 4 Incredibly Simple Tips

    3819798693 521ba0518d o - How To Increase Business Sales Using Wi-Fi: 4 Incredibly Simple Tips

    There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits.Fostering repeat business isn’t j continue reading...


  • The New All New Wi-Fi 6: What Does It Mean For Your Business

    90748424738CA259543B4EFAA01CCE67 - The New All New Wi-Fi 6: What Does It Mean For Your Business

    Have you ever experienced slow internet connectivity with Wi-Fi?Your answer is mostly likely ‘Yes’. Hooking up to a Wi-Fi network that is slow can be frustrating. It could take forever to load the simplest web pages. And as more devices get connected to the network, it slows down to a halt. continue reading...


  • Top 3 Reasons Why First Time Customers Will Choose Your Restaurant

    chairs menu restaurant 6267 - Top 3 Reasons Why First Time Customers Will Choose Your Restaurant

    I am sure you have been to a restaurant at one time or the other. What was that one thing that made you choose to dine at that particular restaurant? Was it the food and drinks? Did you like the restaurant staff? Did you choose it because of the occasion? Or did you have more than one reason?Whi continue reading...


  • Getting More Value from Your Hotel Wi-Fi

    Guest WiFi Key In Hotels - Getting More Value from Your Hotel Wi-Fi

    Hotels and internet access go well together. People book hotels for leisure and business accommodations which means they would love to enjoy their stay there. While most hotels have facilities in place that help their guests have a great time, none of them compares to internet access.Lots of peo continue reading...


  • A Quick Guide on How to Ask Your Customers for Reviews

    Screen Shot 2016 09 20 at 9.07.40 AM - A Quick Guide on How to Ask Your Customers for Reviews

    Social proof, in the form of online customer reviews, has quickly risen to the top as one of the most effective marketing tools.And for good reason.Customer reviews now serve as the new word of mouth. Research has shown that 92% of customers will seek online reviews before making a purchase. continue reading...


  • 3 Key Benefits of Wi-Fi Marketing For Retail Businesses

    connect3 - 3 Key Benefits of Wi-Fi Marketing For Retail Businesses

    Customer data is crucial to every business – both large and small. In a fast changing world, understanding your customers has never been more important than it is now. It also has never been easier for small and medium sized businesses than it is today.A few years ago, only large corporations continue reading...


  • How to Calculate the Returns on Your Wi-Fi marketing Investment

    wifi 1024x573 - How to Calculate the Returns on Your Wi-Fi marketing Investment

    Wi-Fi marketing and analytics platforms have become powerful tools that offline businesses use to collect customer data.Using this tool, marketers can effectively communicate with their customers. They do this based on data such as visit frequency, amount spent per visit, social media activities continue reading...


  • Slow Nights At Your Bar? Here Are 7 Promotion Tips to Speed Things Up

    pexels photo 941864 - Slow Nights At Your Bar? Here Are 7 Promotion Tips to Speed Things Up

    Every business experiences seasons of slowness. Your bar is no different. But that doesn’t mean you can’t do anything about it.You probably have thought long and hard about it, and maybe tried a few things without any results.Relax, I have got you covered.Wait…Did you consider continue reading...


  • Don’t Write Your Next Newsletter Till You Read These 5 Tips

    BG email marketing - Don’t Write Your Next Newsletter Till You Read These 5 Tips

    One of the best ways to engage with your customers is through the use of email newsletters. Email has been with us for over 50 years now and shows no signs of going anywhere anytime soon. A large majority of businesses make a significant portion of their sales through emails.As awesome as that s continue reading...


  • Location Marketing Is Crucial To Your Success Business Success: Here Are 5 Reasons Why

    35483452 creative abstract gps satellite navigation travel tourism and location route planning business conce 1024x682 - Location Marketing Is Crucial To Your Success Business Success: Here Are 5  Reasons Why

    Have you ever heard of location marketing? If you haven’t, you are not alone. There are many business owners who haven’t. And a few who have aren’t maximizing it to its full potential.Basically, location marketing is raising local awareness and driving traffic to a business’ physical loc continue reading...


  • How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    Spam Folder - How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    So you have built an email list.You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers.Th continue reading...


  • 5 Major Tips for Building a Strong Employer Brand

    employer brand - 5 Major Tips for Building a Strong Employer Brand

    In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job.While you can use customer reviews to build your business from the outside, your e continue reading...


  • Here Are 6 Keys to a Successful Corporate Reputation Management

    orm online reputation management 1024x461 - Here Are 6 Keys to a Successful Corporate Reputation Management

    Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status.Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...


  • 4 Ways to Improve Your Citations and Local Listings to Boost Marketing Performance

    Business Listing FB 1 - 4 Ways to Improve Your Citations and Local Listings to Boost Marketing  Performance

    There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable.We at SpotOn Wi-Fi believe that they are both immensely continue reading...


  • What Does A Customer Review Mean To You, A Passing Compliment Or A Business Tool?

    customer reviews - What Does A Customer Review Mean To You, A Passing Compliment Or A  Business Tool?

    Do you read a customer review and go, ‘meh, nice compliment’? Or do you get on the edge of your seat to exploit every ounce of it?Granted, one review is just that – one review. But when they begin to add up, do you still see them the same way you see a single review or do you see them as t continue reading...


  • Top 10 Online Marketing Tips For Restaurant Businesses

    Restaurant Marketing - Top 10 Online Marketing Tips For Restaurant Businesses

    The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...


  • 4 Major Benefits of Combining Your POS System with Your Wi-Fi System

    pos system price - 4 Major Benefits of Combining Your POS System with Your Wi-Fi System

    Your business needs customer data. The more data you have about your customers, the better insights you have about them. Adequate customer data helps you make smarter business decisions.But how you do go about getting customers data?The most common way offline businesses use to collect custo continue reading...


  • What You Need To Know About Brand Reputation Management

    Brand Reputation - What You Need To Know About Brand Reputation Management

    Consumer behaviour is changing. That is neither a good thing nor a bad thing.Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand.Thanks to technology, discussions about your business can happen anywhere onl continue reading...


  • Top 5 Local SEO Factors That Can Improve Your Local Online Presence

    Local SEO 1 - Top 5 Local SEO Factors That Can Improve Your Local Online Presence

    Are you a small business owner looking to get customers easily online? Then you need to consider local SEO. Local search visibility is quite important for small businesses as it makes up 35% of all search traffic. Sadly, only about 30% of small businesses have a plan for their local SEO.In this continue reading...


  • 7 Keys to a Successful Social Media Reputation Management

    reputation management - 7 Keys to a Successful Social Media Reputation Management

    There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach.Today most customers go online to get information before making a purchase. And so having an online continue reading...


  • 5 Ways to Spot Illegal Reviews and What to Do about Them

    fake reviews - 5 Ways to Spot Illegal Reviews and What to Do about Them

    Online reviews can be bad for business.I know. It goes against everything I have said about them in our other blog posts.The truth is, online reviews are pretty useful for businesses in many ways. They can be used to acquire new customers. They can help you spot a flaw or two in your busines continue reading...


  • A Best Practices Guide to Facebook Reputation Management

    ss reputation - A Best Practices Guide to Facebook Reputation Management

    As a business, your reputation is important. And this includes your reputation on the internet.Facebook has positioned itself as a force to reckon with as far as online reputation is concerned. This makes it an important platform for businesses who take the improvement and management of their on continue reading...


  • 5 Questions to Ask To Get Feedback from Your Customers

    04 Customer Feedback Survey@2x - 5 Questions to Ask To Get Feedback from Your Customers

    Customer reviews are important to your business.You may or may not realise this but it’s true. More than 80% of people believe online customer reviews as much as personal recommendation.Businesses can acquire a ton of new customers just by displaying the feedback of their current customers continue reading...


  • 3 Things Ruining Your Customer Loyalty Strategy as a Restaurant

    Customer Loyalty 100 1030x580 - 3 Things Ruining Your Customer Loyalty Strategy as a Restaurant

    There is something many business owners miss.And that is the fact that businesses are sustained by loyal customers. Most businesses only pay attention to acquiring new customers. They do little to build their relationship with their current loyal customers.Loyal customers are pretty importan continue reading...


  • 5 Categories Restaurants Can Segment Customers Into For More Effective Marketing

    3 tips segmentation og - 5 Categories Restaurants Can Segment Customers Into For More Effective Marketing

    Want your marketing to be more effective? Then you had better consider segmenting your customers. Customer segmentation is one of the most effective strategies you can use to improve your marketing results.Your customers obviously comprise of people from different backgrounds and with different continue reading...


  • 6 Easy Ways Restaurant Owners Can Grow Their Email List

    email list building 1280x720 - 6 Easy Ways Restaurant Owners Can Grow Their Email List

    Getting customers is important. But keeping customers is even more important. It is more cost effective for you to keep your customers than to get new ones. Keeping your customers will ensure that you have repeat business. In an industry such as the restaurant industry, where the competition is high continue reading...


  • How Restaurants Can Foster Customer Engagement

    CustomerEngagement - How Restaurants Can Foster Customer Engagement

    Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer.You can say customer relationship is that emotional connection that exis continue reading...


  • 3 Simple But Effective Ways to Use Email Marketing to Its Full Potential

    https 2F2Fblogs images.forbes.com2Fforbescommunicationscouncil2Ffiles2F20192F012Fcanva photo editor 17 - 3 Simple But Effective Ways to Use Email Marketing to Its Full Potential

    Need to stay in touch with customers? There are tons of mediums through which you can do that. The digital world is packed with channels businesses can use to stay in touch with customers. You name it – Facebook, Instagram, Twitter, LinkedIn, Reddit, Tik Tok, Blogs, and many more.Even though i continue reading...


  • 5 Ways to Improve Your Customer Relations Using Free Wi-Fi

    CX 4 - 5 Ways to Improve Your Customer Relations Using Free Wi-Fi

    What are you waiting for? Are you still wondering if there is any benefit to offering free Wi-Fi to your customers? Data is currently the most consumed resource on the planet, only topped by water and concrete. Offering free Wi-Fi is one of the best things you can do for your customers. It can help continue reading...


  • How to Create Your Own Lead-Generating Digital Basket for Your Offline Business

    lead generation priniciples 873418786 1080x627 - How to Create Your Own Lead-Generating Digital Basket for Your Offline Business

    How do you generate leads as an offline business? Print ads? TV commercials? Word-of-mouth? Since the start of the digital age, online businesses have had a good run with lead-generation. With a myriad of tools and platforms readily available, generating leads came easy to them.Now, Wi-Fi techno continue reading...


  • 3 Ways to Use Personalization to Create Loyal Customers

    Get a Leg Up With Our New Web Content Personalization eBook 1080x675 - 3 Ways to Use Personalization to Create Loyal Customers

    Businesses grow with new customers but are sustained by loyal customers. That’s why it is crucial to find effective ways to track and engage your loyal customers. In order to engage your customers effectively, you need to get personal with your communication. But you cannot get personal with peopl continue reading...


  • 6 Proven Ways to Get More Customer Reviews and Ratings

    Get Customer Reviews - 6 Proven Ways to Get More Customer Reviews and Ratings

    Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can help your business.Customer revie continue reading...


  • You Can Turn A Dissatisfied Customer Into A Loyal Customer: Here’s How

    replying to negative reviews - You Can Turn A Dissatisfied Customer Into A Loyal Customer: Here’s How

    Nowadays, nearly everything is connected. Access to the internet is way easier now than it was 15 years ago. This has made it easy for anyone to go online and a leave a word or two about their experience with a brand.Customer reviews have become invaluable to business owners and marketers alike. continue reading...


  • Declining Restaurant Visits? 4 Ways to Get People to Dine Out

    Holidays at restaurants - Declining Restaurant Visits? 4 Ways to Get People to Dine Out

    Dining may become a thing of the past if we do nothing about it. The wall street journal published a post showing a decline in restaurant visits in the year 2016. Even though the trend declined by 1%, it resulted in a $3.2 billion loss in the restaurant industry.Researchers cited a couple of fac continue reading...


  • You Can Use TripAdvisor and Yelp to Evolve and Grow Your Business: Here’s How

    Screenshot 20181231 145523 - You Can Use TripAdvisor and Yelp to Evolve and Grow Your Business: Here’s How

    Do you know how your business is doing? If you do, then it means you have some parameters with which you measure your business growth.There is one important metric that many businesses do not use often to measure growth – customer satisfaction. Ignoring customer satisfaction as a way to measur continue reading...


  • How to Get Your Customers to Engage With Your Captive Wi-Fi Portal Using Gamification

    Gamification iStock image 1024x724 - How to Get Your Customers to Engage With Your Captive Wi-Fi Portal Using Gamification

    You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first.For those of you who do not know, continue reading...


  • 5 Best Practices for Free Guest Wi-Fi Access You Need To Know

    retailwifi 1 - 5 Best Practices for Free Guest Wi-Fi Access You Need To Know

    Chances are, you offer free guest Wi-Fi to all your customers both regular and first-timers. It has suddenly become a prerequisite for visitors to visit your business. Most customers these days would not even enter your store or restaurant if you do not have a “free Wi-Fi" sign post outside your d continue reading...


  • Harnessing the Power of Data Using Managed Wi-Fi and Automated Marketing Tools

    data driven creative article 1695x700 - Harnessing the Power of Data Using Managed Wi-Fi and Automated Marketing Tools

    There is no business market sector where good business intelligence isn’t discussed constantly. This is because of how important business intelligence is to the bottom line of any business. The truth is that good business intelligence is only an offspring of having data, understanding it, and know continue reading...


  • Top 9 Ways to Get New Customers to Your Restaurant

    rod long I79Pgmhmy5M unsplash - Top 9 Ways to Get New Customers to Your Restaurant

    If you own or manage a restaurant, then you will agree with me that your industry is a tough one. Not only are there millions of other restaurants competing with yours, online food delivery companies are getting customers to dine in the comfort of their homes. That ultimately means that there are fe continue reading...


  • 6 Ways to Get Personalized Emailing Done In A Short Time

    unnamed - 6 Ways to Get Personalized Emailing Done In A Short Time

    Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...


  • Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Positive Reviews on Google - Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Humans are pretty smart and (sometimes) lazy. These two characters make them both innovative and devious. Most of the inventions we enjoy today came into being because we are smart and needed to do something faster. In the same vein, most of the wrongdoings happen because we are smart and want to ge continue reading...


  • Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    content marketing statistics featured - Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...


  • 9 New Features of Google My Business You Can Use To Generate Sales

    GoogleMyBusiness April 9746D5B2B09B1 - 9 New Features of Google My Business You Can Use To Generate Sales

    Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is.Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...


  • 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Customer insights 3 - 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...


  • How to Know How Often Your Customers Visit Your Business

    chromatograph R xqhYU4ZKs unsplash - How to Know How Often Your Customers Visit Your Business

    Customer visit frequency can be deceptive. To the human eye, it would seem like you have the same number of customer visits every day. But this is in fact not the case. In the real sense, your customer visitation rate does change daily. You cannot accurately measure you customer visit rate by visual continue reading...


  • Building Customer Loyalty in Your Restaurant: 7 Important Keys to Consider

    sophie augustin owDoFINB5NE unsplash - Building Customer Loyalty in Your Restaurant: 7 Important Keys to Consider

    For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...


  • Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    jonathan nguyen XwO0raJ2dQM unsplash - Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...


  • Business Intelligence Boosts Profits: Here’s How

    810x430businessintelligence1 - Business Intelligence Boosts Profits: Here’s How

    Someone once said hope is not a strategy. This is quite true. While you could build your business and hope for the best, it should not be your plan of action. For instance, you can’t build a product, rent a warehouse to stock your inventory, hire staff, create a marketing campaign, then sit and ho continue reading...


  • Advantages of Linking Your POS to A Wi-Fi Marketing Platform

    christiann koepke 0jPuWm8 9wY unsplash - Advantages of Linking Your POS to A Wi-Fi Marketing Platform

    Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...


  • Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    frank wang 2mVEwwcao Y unsplash - Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...


  • Digital Coupons: A Key to Customer Loyalty

    Digital Coupon - Digital Coupons: A Key to Customer Loyalty

    Digital coupons are helping many businesses to rake in profits. Do you know why? It is because 68% of customers are loyal to businesses that offer digital coupons regularly. And so it does make sense to take digital coupons seriously. Let’s delve briefly into why digital coupons are enabling brand continue reading...


  • Tips for Growing Your Business with Digital Coupons

    mobilecouponredemption - Tips for Growing Your Business with Digital Coupons

    Let's look at four different restaurants:A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...


  • How To Use Coupons To Draw Customers: 4 Important Factors To Consider

    Udemy Discount Coupons Codes - How To Use Coupons To Draw Customers: 4 Important Factors To Consider

    What does the word coupon bring to mind? Clearance sales, discounts, special offers, freebies, you name it. Yes, coupons have been used by businesses for decades to dole out free or discounted items or services. And they are really effective for ramping up sales, reducing churn rate, reeling in new continue reading...


  • How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    Measuring ROI market research 1024x538 - How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their offline or online marketing. Online businesses have had it way better. The internet makes it easy for them to collect, store, and use custo continue reading...


  • 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    eCommerce Content Marketing Shopping - 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends and family know it. Your customers’ boss and colleagues know this. The p continue reading...


  • Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    guest blog feature 1.2.32 - Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subsequent email continue reading...


  • Content and Email Marketing for Restaurants and Retail Businesses

    EdkentMedia ContentMarketingStrategy - Content and Email Marketing for Restaurants and Retail Businesses

    Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking something co continue reading...


  • 7 Effective Ways to Get More Reviews On Google

    5 Reasons Why Your Business Needs Online Reviews How To Get Them 1 - 7 Effective Ways to Get More Reviews On Google

    Many years ago, before the advent of the internet, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be continue reading...


  • 4 Advantages of Using Predictive Analytics Tools for Retail Businesses

    ThinkstockPhotos 495213850 - 4 Advantages of Using Predictive Analytics Tools for Retail Businesses

    If you have run a retail business for a long time, you can tell that it sometimes can feel like you are a piece of rock in the desert. The days are extremely hot and the nights extremely cold. These two extreme weather conditions assault this piece of rock, compromising its structural integrity. Let continue reading...


  • 4 Retail Marketing Tricks You Can Get From Data Analytics

    accounting analysis analytics 938963 - 4 Retail Marketing Tricks You Can Get From Data Analytics

    It is a fact. New ideas can be difficult to find especially in desperate times. Retail marketer flounder at coming up with strategies to increase sales. Often times they resort to trying old methods which worked in previous campaigns. Of course they do not get the same results, if any. It’s one th continue reading...


  • Free Wi-Fi Can Boost Your Restaurant Business: Here’s How

    bar restaurant wifi 1024x626 - Free Wi-Fi Can Boost Your Restaurant Business: Here’s How

    Information, as they say, rules the world. And in this era of information generation and consumption, free access to data is invaluable. This has put mobile data plans at the top of the list of items in mobile phone packages. People spend money on monthly subscriptions for data plans, and so free Wi continue reading...


  • How Behavioural Segmentation Works For Restaurants

    Blog Customer Segmentation - How Behavioural Segmentation Works For Restaurants

    Check this out. Of the hundreds of thousands of restaurants in the world, there is only a handful that has an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape while some think that brick n’ mortar stores cannot benefit from it. For inst continue reading...


  • How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    ImageForArticle 7751 - How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    For decades, business owners have sought to understand consumer behaviour. They have always been aware of how valuable such information would be. Before now, they had employed several different mean to glean this data. This included video recording, data tracking tools, sales record, etc.  However, continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • 3 Tips to Turning One-Time Shoppers into your Customers Forever

    apples buy customer 95425 - 3 Tips to Turning One-Time Shoppers into your Customers Forever

    As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. It is also the reason why we have advanced rapidly as a species. On the converse, this makes us fickle and hard to please. Ever since the first business transaction in human continue reading...


  • Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    WiFi - Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Marketing analytics and marketing software can help you collect invaluable customers’ data. Data that can help you to understand your c continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • The 5 Best Review Sites For Restaurant Businesses

    review sites expand 785 - The 5 Best Review Sites For Restaurant Businesses

    In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that review se continue reading...


  • 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    google review link 5 stars 933x445 - 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...


  • 7 Ways Restaurant Can Use Social Media Effectively For Free

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    Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...


  • 5G VS Wi-Fi: Will 5G Oust Wi-Fi?

    thomas jensen 602189 unsplash - 5G VS Wi-Fi: Will 5G Oust Wi-Fi?

    Man has always sought to do things faster and more efficiently. Nearly everything we have invented has been the offspring of this one desire. We have come this far as a species because we have always pushed beyond the boundaries of our previous achievements. And in the world of telecommunications, t continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...


  • Customer loyalty: The longevity of your business

    tyler nix 525388 unsplash - Customer loyalty: The longevity of your business

    “Scientia est potential” is a profound phrase attributed to Sir Francis Bacon, an English philosopher, scientists, and author. It means – knowledge is power. In this age of the internet, this statement is truer now than it was at the time of its writing. Many businesses now know that informati continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 4 Ways to Drive Sales Through Wi-Fi Location Analytics

    scanpaygo - 4 Ways to Drive Sales Through Wi-Fi Location Analytics

    Did you know that you are missing out on a great opportunity to boost your ROI if your marketing campaign is not integrated with location analytics through your social Wi-Fi? Now you do. It is common knowledge that without traffic no business can survive, both online and offline. For brick n’ mort continue reading...


  • 8 crucial business questions answered by Guest WiFi

    guest wifi

    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • The use of WiFi marketing and analytics to drive profits and improve marketing results

    customer wifi analytics

    Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...


  • 5 positive ways to handle a negative review

    online reviews

    Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...


  • 4 simple ways to get positive online reviews on Tripadvisor

    online reviews

    Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • How to drive ROI using customer profiles & analytics

    wifi marketing analytics

    Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...


  • Restaurant WiFi

    restaurant wifi

    Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...


  • 3 things WiFi analytics can tell you about your customers

    wifi analytics

    WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...


  • WiFi 6 is coming – what is WiFi 6 & is it backwards compatible?

    wifi 6 soeed

    What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible?Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...


  • Hospitality WiFi, WiFi Marketing & Analytics

    hospitality wifi

    Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...


  • Use a WiFi router to increase the speed of your internet connection

    social wifi router

    Use a WiFi router to increase the speed of your internet connection At first this might sound remarkable, but it’s possible to increase the speed of your internet via your WiFi router. The only thing you’ll have to do is to correctly use the WiFi router. You’ll have to pay attention to the ty continue reading...


  • The first blow is half the battle: a fast internet connection is essential for a powerful WiFi signal

    social wifi router

    A fast internet connection is essential for a powerful WiFi signal Before you start getting clever with your WiFi, you first need to have an internet connection. There’re so many Internet Service Providers (ISPs) today that offer internet- and all-in-one packages, that you’ll not see the wood f continue reading...


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