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  • 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    eCommerce Content Marketing Shopping - 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends and family know it. Your customers’ boss and colleagues know this. The p continue reading...


  • Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    guest blog feature 1.2.32 - Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subsequent email continue reading...


  • Content and Email Marketing for Restaurants and Retail Businesses

    EdkentMedia ContentMarketingStrategy - Content and Email Marketing for Restaurants and Retail Businesses

    Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking something co continue reading...


  • 7 Effective Ways to Get More Reviews On Google

    5 Reasons Why Your Business Needs Online Reviews How To Get Them 1 - 7 Effective Ways to Get More Reviews On Google

    Many years ago, before the advent of the internet, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be continue reading...


  • 4 Advantages of Using Predictive Analytics Tools for Retail Businesses

    ThinkstockPhotos 495213850 - 4 Advantages of Using Predictive Analytics Tools for Retail Businesses

    If you have run a retail business for a long time, you can tell that it sometimes can feel like you are a piece of rock in the desert. The days are extremely hot and the nights extremely cold. These two extreme weather conditions assault this piece of rock, compromising its structural integrity. Let continue reading...


  • 4 Retail Marketing Tricks You Can Get From Data Analytics

    accounting analysis analytics 938963 - 4 Retail Marketing Tricks You Can Get From Data Analytics

    It is a fact. New ideas can be difficult to find especially in desperate times. Retail marketer flounder at coming up with strategies to increase sales. Often times they resort to trying old methods which worked in previous campaigns. Of course they do not get the same results, if any. It’s one th continue reading...


  • Free Wi-Fi Can Boost Your Restaurant Business: Here’s How

    bar restaurant wifi 1024x626 - Free Wi-Fi Can Boost Your Restaurant Business: Here’s How

    Information, as they say, rules the world. And in this era of information generation and consumption, free access to data is invaluable. This has put mobile data plans at the top of the list of items in mobile phone packages. People spend money on monthly subscriptions for data plans, and so free Wi continue reading...


  • How Behavioural Segmentation Works For Restaurants

    Blog Customer Segmentation - How Behavioural Segmentation Works For Restaurants

    Check this out. Of the hundreds of thousands of restaurants in the world, there is only a handful that has an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape while some think that brick n’ mortar stores cannot benefit from it. For inst continue reading...


  • How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    ImageForArticle 7751 - How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    For decades, business owners have sought to understand consumer behaviour. They have always been aware of how valuable such information would be. Before now, they had employed several different mean to glean this data. This included video recording, data tracking tools, sales record, etc.  However, continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • 3 Tips to Turning One-Time Shoppers into your Customers Forever

    apples buy customer 95425 - 3 Tips to Turning One-Time Shoppers into your Customers Forever

    As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. It is also the reason why we have advanced rapidly as a species. On the converse, this makes us fickle and hard to please. Ever since the first business transaction in human continue reading...


  • Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    WiFi - Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Marketing analytics and marketing software can help you collect invaluable customers’ data. Data that can help you to understand your c continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • The 5 Best Review Sites For Restaurant Businesses

    review sites expand 785 - The 5 Best Review Sites For Restaurant Businesses

    In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that review se continue reading...


  • 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    google review link 5 stars 933x445 - 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...


  • 7 Ways Restaurant Can Use Social Media Effectively For Free

    petr sevcovic 1259973 unsplash - 7 Ways Restaurant Can Use Social Media Effectively For Free

    Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...


  • 5G VS Wi-Fi: Will 5G Oust Wi-Fi?

    thomas jensen 602189 unsplash - 5G VS Wi-Fi: Will 5G Oust Wi-Fi?

    Man has always sought to do things faster and more efficiently. Nearly everything we have invented has been the offspring of this one desire. We have come this far as a species because we have always pushed beyond the boundaries of our previous achievements. And in the world of telecommunications, t continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...


  • Customer loyalty: The longevity of your business

    tyler nix 525388 unsplash - Customer loyalty: The longevity of your business

    “Scientia est potential” is a profound phrase attributed to Sir Francis Bacon, an English philosopher, scientists, and author. It means – knowledge is power. In this age of the internet, this statement is truer now than it was at the time of its writing. Many businesses now know that informati continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 4 Ways to Drive Sales Through Wi-Fi Location Analytics

    scanpaygo - 4 Ways to Drive Sales Through Wi-Fi Location Analytics

    Did you know that you are missing out on a great opportunity to boost your ROI if your marketing campaign is not integrated with location analytics through your social Wi-Fi? Now you do. It is common knowledge that without traffic no business can survive, both online and offline. For brick n’ mort continue reading...


  • 8 crucial business questions answered by Guest WiFi

    guest wifi

    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • The use of WiFi marketing and analytics to drive profits and improve marketing results

    customer wifi analytics

    Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...


  • 5 positive ways to handle a negative review

    online reviews

    Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...


  • 4 simple ways to get positive online reviews on Tripadvisor

    online reviews

    Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • How to drive ROI using customer profiles & analytics

    wifi marketing analytics

    Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...


  • Restaurant WiFi

    restaurant wifi

    Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...


  • 3 things WiFi analytics can tell you about your customers

    wifi analytics

    WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...


  • WiFi 6 is coming – what is WiFi 6 & is it backwards compatible?

    wifi 6 soeed

    What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible?Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...


  • Hospitality WiFi, WiFi Marketing & Analytics

    hospitality wifi

    Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...


  • Use a WiFi router to increase the speed of your internet connection

    social wifi router

    Use a WiFi router to increase the speed of your internet connection At first this might sound remarkable, but it’s possible to increase the speed of your internet via your WiFi router. The only thing you’ll have to do is to correctly use the WiFi router. You’ll have to pay attention to the ty continue reading...


  • The first blow is half the battle: a fast internet connection is essential for a powerful WiFi signal

    social wifi router

    A fast internet connection is essential for a powerful WiFi signal Before you start getting clever with your WiFi, you first need to have an internet connection. There’re so many Internet Service Providers (ISPs) today that offer internet- and all-in-one packages, that you’ll not see the wood f continue reading...


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