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Dining may become a thing of the past if we do nothing about it. Seriously. Nearly 5 years ago, the Wall Street journal published a post showing a decline in restaurant visits. Even though the trend declined by 1%, it resulted in a $3.2 billion loss in the restaurant industry. And that’s not continue reading...

The pandemic lockdown is over… at least for most countries. And you know what this means – it’s time get back to business. Full throttle. The problem is, so are your competitors. Every one of them want what you want – customers – so you have to up the ante on your marketing. Enter th continue reading...

Ever heard of the Cookiepocalypse? Yeah, I know, sounds like something Dr. Frankenstein whipped up in his lab. But it isn’t, I guarantee it. Cookiepocalypse is a term coined by marketers to describe the impending termination of the use of digital cookies. You know, cookies, those little snip continue reading...

How did your business fair in 2020? Great? Just okay? Sucked like hell? While a few businesses cashed out big during the pandemic, many others saw their revenue tank. And of them all, the hospitality industry suffered the most. If you belong to the latter, you may be wondering how you can r continue reading...

Is your business in the hospitality industry? If yes, then you may have started to notice the growing demand for guest Wi-Fi. 25% of leisure travelers say guest Wi-Fi is at the top of their criteria for choosing a hotel to stay in. That number is 40% for business travelers. On the other hand, continue reading...

According to Statista, the tourism industry had a global economic contribution of a whopping $9.25tr in 2019. That is an incredible amount of revenue by any standard. And it’s growing by the years. Or it was… that’s before Covid-19 struck and crippled every industry there is on the plane continue reading...

Photo by Compare Fibre on Unsplash Do you currently offer Wi-Fi to your customers? Great! Here’s another question: how much are you getting out of it? I see a lot of brick n’ mortar businesses who offer guest Wi-Fi struggle with engagement, sales, and repeat business. And the reason continue reading...

You love to use Wi-Fi anywhere you find one, don't you? Here’s a lie: the internet is a safe and happy place. Heck no, it is not! As much as the internet has contributed immensely to how we live, work, and communicate, it is nowhere near safe. Digital security poses one of the biggest cha continue reading...

Photo by Misha Feshchak on Unsplash Wi-Fi has become such a huge commodity nowadays. Most customers won’t even come close some businesses if there’s no Wi-Fi. Business owners have in turn taken advantage of this to get more customers in through their doors. Restaurants use them to keep cus continue reading...

Owing to the pandemic a lot of countries are in a partial or total lockdown. This means that most businesses are either totally closed down or are operating under strict health regulations. A few lucky business owners operate from home and have little to no need to use their offices. However, continue reading...

Photo by Icons8 Team on Unsplash Nowadays, nearly everything is connected. At least until the Internet of Things comes on strong. Access to the internet is way easier now than it was 15 years ago. This has made it easy for anyone to go online and a leave a word or two about their experience wi continue reading...

It’s no news that customer reviews are a prime factor for generating sales. This makes it important for you to get reviews from your customers about your brand. You are a smart person. You know how crucial customer reviews are to your business, so I won’t go into all that. You obviously have continue reading...

Photo by Solen Feyissa on Unsplash Humans are pretty smart and, I’d say, sometimes, lazy. These two characters make them both innovative and devious I tell you. Most of the inventions we enjoy today came into being because we are smart and needed to do something faster. In the same vein, mos continue reading...

In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that rev continue reading...

Online reviews can be bad for business. I know. It goes against everything I have said about them in our other blog posts. The truth is, online reviews are pretty useful for businesses in many ways. They can be used to acquire new customers. They can help you spot a flaw or two in your busines continue reading...

Customer reviews are important to your business. You may or may not realise this but it’s true. Well over 80% of your customers believe online reviews as much as a recommendation from a friend. Imagine that. This means that businesses can acquire a ton of fresh customers just by displayin continue reading...

Photo by henry perks on Unsplash Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can h continue reading...

You know how important customer reviews are, don’t you? I bet you do. They are so important there are a bunch of websites out there dedicated to collecting and keeping them. Think Yelp, TripAdvisor, Zomato, and you will begin to see the picture. Their importance is also depicted by the nu continue reading...

Photo by Andre Hunter on Unsplash The internet is an amazing tool, wouldn’t you agree? It gives your business the opportunity to reach out to millions of prospective customers that you’d normally not be able to reach. It provides platforms for customers to come in contact with products/ser continue reading...

Photo by Arlington Research on Unsplash What is a customer review/feedback? A customer review or feedback is a piece of content (e.g. text, video, etc.) created by a customer expressing a positive or negative experience such a customer had with a business/brand. How important is customer review t continue reading...

A customer review or feedback is a piece of content (e.g. text, video, etc.) created by a customer expressing a positive or negative experience such a customer had with a business/brand. Let’s talk about reviews, shall we? If you are a restaurant manager, I can bet that the thought of review continue reading...

Photo by Mohammad Metri on Unsplash Do you sometimes feel like reviews and feedback aren’t enough to know what your customers want? I feel the same way, too. Customers usually hold back their feelings or opinions about your brand or industry on your ‘official’ review platforms. And th continue reading...

Influencer marketing is all the rave right now. Wouldn’t you agree? It is beyond doubt a really effective form of marketing and has earned its place in the ranks. In spite of its efficacy, not many brands are taking advantage of it. And their reason for that is valid. Influencer marketing continue reading...

To be honest, the world of digital marketing can be overwhelming. Dealing with paid ads, social media, search engine optimization, email marketing, etc. is tough, and sometimes, expensive. Add all that to getting exposure for your business and you have got yourself a pretty tricky situation. G continue reading...

Photo by: Sam McGhee Did you know that one-third of all online activities involve watching videos? That’s amazing and it shows you how popular videos are to internet users. When you add that to the fact that 45% of internet users watch up to hour or more of videos content every single week, continue reading...

Photo by Headway After spending so much on marketing to acquire new customers, it isn’t fun to lose them. However, things happen that are sometimes beyond your control and may cause your new customers to go dormant. For instance, owing to the covid-19 pandemic lots of companies lost many cu continue reading...

Photo by Mitchell Luo  Customers want Wi-Fi, especially when it’s free. People literally look for a Wi-Fi sign before they walk into a store or restaurant. Don’t believe it? Check out this study by the Yankee Group. It reports that 96% of customers say they’d rather do patronize continue reading...

Photo by Valeria Boltneva  Ever heard the term “9 to 5”? I bet you have. You are probably working a 9 to 5 job right now. Well, unless you work at a restaurant or a hotel, in which case, you don’t. That’s because the hospitality industry works a little differently. There are ve continue reading...

Photo by: Andrea Piacquadio It wouldn’t make sense for you to intentionally buy a machine that will hurt your business. But you may unintentionally have. And the machine in focus here is the cash register. While the cash register has been in operation for many years, the advent of a ca continue reading...

Photo by: Nick Hillier It’s tough running an offline store right now. Not with all that competition out there. Imagine trying to make sales when you have got brands like Amazon and Etsy sucking up all the potential customers like some gigantic vacuum cleaner. Throw in a pandemic and you h continue reading...

Photo by: Igor Miske A website is crucial to any kind of business, don’t you think? While offline businesses interact with their customers in person, it is easy for owners to dismiss the need for a website. They may assume that a website is unnecessary to the growth of their business. Not continue reading...

Photo by: Merakist How do people find local businesses online? Simple. They break out their phones and run a web search for local business that offer the service/product they need. And in this age of mobile devices, this is happening a lot. This means that, if you run a local business continue reading...

Photo by: Adam Winger Spas and Salons are lucrative businesses and that’s without a doubt. Why? Because they offer services that are in high demand. However, regardless of how high the demand is, you need to improve the experience of your customers. Outstanding customer experience is a ma continue reading...

Photo credits: Cassidy Mills. Do you own a restaurant? If you do, then you must be familiar with two things in your business – high operating cost and slim profit. Amongst many other factors eating at your profit, the biggest of them are rent, food, and labour. Lots of restaurants go out continue reading...

The coronavirus pandemic hit the world hard. Many industries are still reeling from its detrimental impact. An impact that will see nearly every industry changing the way they do business. The hospitality industry included. And so, having come to terms with the new reality, we must press on an continue reading...

There’s one thing that gets restaurant managers sweating and shaking in their boots. Something even scarier than the coronavirus. Do you know what it is? I’ll give you a hint – it is connected to reservations. That’s right – no shows! Fun fact: Did you know that 20% of all r continue reading...

2020 has been an incredible year, wouldn’t you agree? The corona virus pandemic took the world by storm and brought it to a standstill. The hospitality industry took the biggest hit. Hotels were forced to shut their doors to the public and wait it out. Restaurants didn’t fare any better. F continue reading...

Covid-19 pandemic has changed the world, maybe forever. And for restaurants, this change has affected both owners and customers. Many will have to rethink how they serve customers. Customers will also adjust how they eat out, if such a thing will still exist. Prior to the pandemic, customers c continue reading...

2020… The year the world stood still. Everyone got hit. No industry was spared. But no industry had it worse than the hospitality industry. Hotels, restaurants, and airports were shut down and they bled out. Many employees lost their jobs. And those that didn’t, had their hours reduc continue reading...

Just one year ago, social distancing wasn’t really a thing. Restaurants used to be the one place people could totally hang out and have a good time with friends and family. Enter Covid-19… And it has become a buzzword, right next to the word “ventilator”. Governments of the world continue reading...

5 benefits of self-service technology to restaurants include increase in restaurant revenue, reduction in human error, speed in customer service, etc. I’d talk about these benefits a bit more later in this post, but first… Ever heard of self-service technology? Sure you have. You pro continue reading...

Customer service is important to every business. And the team behind it more so. They are the unsung foot soldiers of the business world. People celebrate CEOs, COOs, Founders, Presidents, but rarely customers service agents. Regardless of tech, your customer service team make the differenc continue reading...

You will be glad you did. One of our biggest messages as a brand is – understanding your customers. That’s why we are in the business of harnessing customer data to gain insight. The truth is: the more you understand your customers the better you can meet their needs. And the more successf continue reading...

Life is full of ups and downs. The same is true in business. It’s no news that business owners experience periods of lows and highs. While many businesses may experience a peak every weekend, some others experience it during holidays. For instance, people buy more toys during the Christma continue reading...

And you should, too. Why? Because things are changing fast. Let me tell you how… Customer service agents have been the face and voice of brands for many years. They have done this majorly through phone calls and emails, and in recent times, through instant chats and social media. The r continue reading...

Your customer service team will better relate with this title. Do you know why? It is because they probably can already tell that the number of queries they get from customers is increasing dramatically. In the UK alone, companies deal with over 400 million queries every month. Customers co continue reading...

In business, trust is everything. You lose that, and poof, there goes your business. As humans, we are wired to function with the emotion of trust. In fact, our entire society, dare I say civilization, is built on trust. For instance, you took a cab to work this morning, without knowing if continue reading...

My best friend has a saying, “Trust is a currency.” As cheesy as that may sound, there’s nothing truer. Trust is the cement that holds the brick of every relationship together. Husband-wife, parent-children, teacher-pupil, and brand-customer relationship are built on trust. Therefore, continue reading...

As a CEO, I can tell you that the world of business is changing. Fast. Sometimes it feels like adapting is impossible and stressful. Not only do you have to tackle the competition, you also have to deal with rapid change in technology. And those are a full plate already. Then there’s o continue reading...

The email was born over 50 years ago. Not that you didn’t already know that. But one would expect that it should have been made redundant by the up rise in other flashy communication channels. You and I know that that’s not the case. In fact, email is currently the second most used c continue reading...

You know the value of customer experience to your brand, don’t you? Good. So do thousands of business owners. At this point in the 21st century, many businesses have realized the value of customer experience. To a lot of brands, customer loyalty seats at the top of their priority. A ton of t continue reading...

The internet is undeniably a blessing to the world. Wouldn’t you agree? It brought with it nearly infinite choices for consumers, as well as helping businesses reach a wider market. But it also came along with some challenges. One of such challenges is that customers receive an avalanc continue reading...

As a business, you should already know how crucial it is to listen to your customers. In this fiercely competitive world, the brands that listen are the brands that win. Why? Because customers love being heard. It makes them feel special. Additionally, it gives you the opportunity to continue reading...

So, you want to build a VOC program? You probably have heard a lot about voice of the customer from a friend or colleague. Or perhaps you have read our article about Voice of the Customer: How to listen to them. Whatever the case may be, you have discovered how important it is and want to lear continue reading...

Do you want to know what your customers think about you? I am sure you do. Because knowing what your customers are saying about you is important to building a brand that is customer-centric. Like a polygraph, it helps you see into the minds of your customers and gain insights to what they need continue reading...

Online reviews are here to stay. There’s nothing anyone can do about it. You can either get with the program or be left out. The internet has given customers the power to raise a brand or pull it down using reviews. With it, customers can express their opinion about a brand, whether good or bad continue reading...

Short answer? Yes, they do. A lot has been said about the power of online reviews. You may even have read a couple of our articles about the same. The fact is that customer reviews pack way more punch than some business owners are willing to give it credit for. If you belong to that class, continue reading...

Reputation is formed in the mind. You are forming a reputation of this website as you read this article – hopefully a good one. You formed an opinion about the café where you had coffee today. Do you get the point? The point here is we form reputations every day. The human mind – where continue reading...

Your brand is only as good as your reputation. Period. Let that sink in for a bit. No matter how great your product is, its value is weighed on the scale of your reputation. Seeing the importance of this, have you ever wondered how people perceive your reputation? I will tell you. If continue reading...

Image Source: Nextiva We have written quite a number of articles about online reviews. Each one of them educates you on one aspect of online reviews that is important for your business. The internet has changed the way we access, process, store, and consume information. It has changed how we d continue reading...

I can bet you have heard that it is 5 times more expensive to acquire new customers than it is to maintain old ones. If you hadn’t heard that, now you have. But the truth is, keeping regular customers loyal to your business is not as easy it sounds. Humans are dynamic creatures and have differe continue reading...

In recent posts, I have covered aspects of brand reputation such as 5 proven ways to build your online reputation. In that post you will learn 5 ways to build your online brand reputation from scratch. Brand reputation is crucial to the success of any business today. Without it (or with a bad one continue reading...

With the advent of the internet came online shopping. When this happened, many thought that brick n’ mortar stores would go out of business. They were wrong. Online stores didn’t wipe out offline stores. And you know why? Because a lot of people still love the feel of shopping by themselve continue reading...

I wrote in a recent article that customers are judgemental. I meant no offence. Customers really are judgemental. They make purchase decisions based on certain cues or factors they perceive about a brand. One of those factors is your brand reputation. At the centre of price, quality prod continue reading...

Having a solid online reputation is indispensable in today’s business world. Think about the time when you bought a product or used a service. What were the factors you considered before making the purchase? I am pretty sure you searched for the business online. You probably scoured through rev continue reading...

If you have ever organized an event, you already know it can be pretty tasking. Even a well-planned event can fail after a lot of planning. But you know what’s even more daunting? Executing a successful event marketing campaign! Creating and running a thriving event marketing campaign can continue reading...

Did you know that there are almost 4.4 billion people on the internet today? That’s more than half the world’s population. And that number will keep growing every year. This means that there will be more and more people interacting with businesses around the world through the internet. The continue reading...

Yelp is a familiar name in the sphere of local businesses. If you have ever had to look up a restaurant or hotel online, Yelp would undoubtedly have been at the top of the result page. For many years – over a decade now – yelp has grown to be a giant in the online business directory sphere ma continue reading...

Information is important to everyone in today’s world. We spend a great deal of time everyday creating, searching for, or consuming information in various formats – photo, videos, audio, or text. And we do these using different channels. Some prefer emails; others prefer text messages or inst continue reading...

As far as I know, there is technology for every kind of business there is on the planet. Technology makes life easy for us. We can get things done faster and more accurately when we work with the right technology. It helps us do more in a short time than we can do by ourselves. Today, technolo continue reading...

How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try What in the world is conversion rate optimization? Here’s a simple definition: Conversion rate optimization comprise of all the things you do to get more people to your website so that they can take certain actions or convert continue reading...

In our previous article, I mentioned that humans are judgemental. Some people may not have taken it lightly, even when they know it’s the truth. I also gave a few reasons why you should take quality photos and how they affect your online credibility, visibility, and conversions. If you misse continue reading...

Are humans judgemental? Or let me make that question a bit personal: Would you consider yourself a judgemental person? Most people wouldn’t. Most people consider themselves fair and kind; they believe they give everyone a fair chance and benefit of doubt. But the truth is we are all judge continue reading...

Do you think your 200 Facebook friends are worth up to £100 each? You may be right. You may also be wrong. Being right or wrong depends on the worth of your profile/page or your product/service. In the actual sense, there’s no proof that Facebook likes translate into sales for a business. Ther continue reading...

Social media is a buzzword in this present day. It has become so popular that it is nearly impossible to make 3 sentences about the internet without mentioning social media. For all the years social media has been around, it has grown powerful. Just how powerful is social media? To give you a continue reading...

Have you ever experienced bad Wi-Fi connection? In this day and age, there are only a few things more annoying than poor Wi-Fi network. There’s nowhere else people experience poor Wi-Fi connection than in hotels. Why? Well, there could be a zillion reasons for poor Wi-Fi connectivity. It continue reading...

I have written more than a couple of articles that stress the importance of customer reviews. Look at all the figures I included in this article to get an idea of how crucial online reviews are to your business. Seen them yet? As you may have deduced from those studies and surveys, online revi continue reading...

Reviews, especially positive ones, make people want to do business with your brand. If you didn’t know this, you do now. But you probably require some convincing for you to believe how important reviews are. Here are some statistics to put things in the right perspective: 94% of consumers continue reading...

Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes. Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues. In business, it is also the m continue reading...

The importance of being found on Google Maps cannot be over-emphasized. Online businesses have web addresses that make them easy to locate. For an offline business, it’s not the same thing. Even though you may have a website, you need people to visit your physical location to do business with you. continue reading...

There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits. Fostering repeat business isn’t j continue reading...

Have you ever experienced slow internet connectivity with Wi-Fi? Your answer is mostly likely ‘Yes’. Hooking up to a Wi-Fi network that is slow can be frustrating. It could take forever to load the simplest web pages. And as more devices get connected to the network, it slows down to a halt. continue reading...

I am sure you have been to a restaurant at one time or the other. What was that one thing that made you choose to dine at that particular restaurant? Was it the food and drinks? Did you like the restaurant staff? Did you choose it because of the occasion? Or did you have more than one reason? Whi continue reading...

Hotels and internet access go well together. People book hotels for leisure and business accommodations which means they would love to enjoy their stay there. While most hotels have facilities in place that help their guests have a great time, none of them compares to internet access. Lots of peo continue reading...

Social proof, in the form of online customer reviews, has quickly risen to the top as one of the most effective marketing tools. And for good reason. Customer reviews now serve as the new word of mouth. Research has shown that 92% of customers will seek online reviews before making a purchase. continue reading...

Customer data is crucial to every business – both large and small. In a fast changing world, understanding your customers has never been more important than it is now. It also has never been easier for small and medium sized businesses than it is today. A few years ago, only large corporations continue reading...

Wi-Fi marketing and analytics platforms have become powerful tools that offline businesses use to collect customer data. Using this tool, marketers can effectively communicate with their customers. They do this based on data such as visit frequency, amount spent per visit, social media activities continue reading...

Every business experiences seasons of slowness. Your bar is no different. But that doesn’t mean you can’t do anything about it. You probably have thought long and hard about it, and maybe tried a few things without any results. Relax, I have got you covered. Wait… Did you consider continue reading...

One of the best ways to engage with your customers is through the use of email newsletters. Email has been with us for over 50 years now and shows no signs of going anywhere anytime soon. A large majority of businesses make a significant portion of their sales through emails. As awesome as that s continue reading...

Have you ever heard of location marketing? If you haven’t, you are not alone. There are many business owners who haven’t. And a few who have aren’t maximizing it to its full potential. Basically, location marketing is raising local awareness and driving traffic to a business’ physical loc continue reading...

So you have built an email list. You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers. Th continue reading...

In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job. While you can use customer reviews to build your business from the outside, your e continue reading...

Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status. Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...

There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable. We at SpotOn Wi-Fi believe that they are both immensely continue reading...

Do you read a customer review and go, ‘meh, nice compliment’? Or do you get on the edge of your seat to exploit every ounce of it? Granted, one review is just that – one review. But when they begin to add up, do you still see them the same way you see a single review or do you see them as t continue reading...

The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...

Your business needs customer data. The more data you have about your customers, the better insights you have about them. Adequate customer data helps you make smarter business decisions. But how you do go about getting customers data? The most common way offline businesses use to collect custo continue reading...

Consumer behaviour is changing. That is neither a good thing nor a bad thing. Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand. Thanks to technology, discussions about your business can happen anywhere onl continue reading...

Are you a small business owner looking to get customers easily online? Then you need to consider local SEO. Local search visibility is quite important for small businesses as it makes up 35% of all search traffic. Sadly, only about 30% of small businesses have a plan for their local SEO. In this continue reading...

There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach. Today most customers go online to get information before making a purchase. And so having an online continue reading...