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Have you ever experienced bad Wi-Fi connection? In this day and age, there are only a few things more annoying than poor Wi-Fi network. There’s nowhere else people experience poor Wi-Fi connection than in hotels. Why? Well, there could be a zillion reasons for poor Wi-Fi connectivity. It continue reading...

There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits. Fostering repeat business isn’t j continue reading...

Have you ever experienced slow internet connectivity with Wi-Fi? Your answer is mostly likely ‘Yes’. Hooking up to a Wi-Fi network that is slow can be frustrating. It could take forever to load the simplest web pages. And as more devices get connected to the network, it slows down to a halt. continue reading...

Wi-Fi marketing and analytics platforms have become powerful tools that offline businesses use to collect customer data. Using this tool, marketers can effectively communicate with their customers. They do this based on data such as visit frequency, amount spent per visit, social media activities continue reading...

Your business needs customer data. The more data you have about your customers, the better insights you have about them. Adequate customer data helps you make smarter business decisions. But how you do go about getting customers data? The most common way offline businesses use to collect custo continue reading...

You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first. For those of you who do not know, continue reading...

Chances are, you offer free guest Wi-Fi to all your customers both regular and first-timers. It has suddenly become a prerequisite for visitors to visit your business. Most customers these days would not even enter your store or restaurant if you do not have a “free Wi-Fi" sign post outside your d continue reading...

There is no business market sector where good business intelligence isn’t discussed constantly. This is because of how important business intelligence is to the bottom line of any business. The truth is that good business intelligence is only an offspring of having data, understanding it, and know continue reading...

Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...

Customer visit frequency can be deceptive. To the human eye, it would seem like you have the same number of customer visits every day. But this is in fact not the case. In the real sense, your customer visitation rate does change daily. You cannot accurately measure you customer visit rate by visual continue reading...

Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...

Let's look at four different restaurants: A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...

Being in business can sometimes make you feel like a rock in the desert. The days are extremely hot and the nights extremely cold. These two extreme weather conditions assault this piece of rock, compromising its structural integrity. Let me put this in familiar terms: Retail businesses are continue reading...

How well do you understand your customers? Understanding your customers is key to boosting your sales, and ultimately, revenue. If this wasn't true, big brands won't be spending hundreds of thousands of dollars on customer data. For decades, business owners have sought to understand consumer b continue reading...

Internet access is golden. Free Wi-Fi has become a must-have commodity for many retail businesses. Customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they continue reading...

Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Wi-Fi analytics and marketing software can help you collect invaluable customers’ data. Data that can help you understand your cu continue reading...

Man has always sought to do things faster and more efficiently. Nearly everything we have invented has been the offspring of this one desire. We have come this far as a species because we have always pushed beyond the boundaries of our previous achievements. And in the world of telecommunicati continue reading...

Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to continue reading...

If you are a savvy offline retail marketer, then you know what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to tell the difference between them. Not knowing th continue reading...

What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...

It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...

What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible? Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...

Use a WiFi router to increase the speed of your internet connection At first this might sound remarkable, but it’s possible to increase the speed of your internet via your WiFi router. The only thing you’ll have to do is to correctly use the WiFi router. You’ll have to pay attention to the ty continue reading...

A fast internet connection is essential for a powerful WiFi signal Before you start getting clever with your WiFi, you first need to have an internet connection. There’re so many Internet Service Providers (ISPs) today that offer internet- and all-in-one packages, that you’ll not see the wood f continue reading...