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  • Hotel Wi-Fi: The Major Bone to Pick For Hotel Guests

    Hotel WiFi good enough - Hotel Wi-Fi: The Major Bone to Pick For Hotel Guests

    Have you ever experienced bad Wi-Fi connection? In this day and age, there are only a few things more annoying than poor Wi-Fi network. There’s nowhere else people experience poor Wi-Fi connection than in hotels. Why? Well, there could be a zillion reasons for poor Wi-Fi connectivity. It continue reading...


  • How To Increase Business Sales Using Wi-Fi: 4 Incredibly Simple Tips

    3819798693 521ba0518d o - How To Increase Business Sales Using Wi-Fi: 4 Incredibly Simple Tips

    There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits. Fostering repeat business isn’t j continue reading...


  • The New All New Wi-Fi 6: What Does It Mean For Your Business

    90748424738CA259543B4EFAA01CCE67 - The New All New Wi-Fi 6: What Does It Mean For Your Business

    Have you ever experienced slow internet connectivity with Wi-Fi? Your answer is mostly likely ‘Yes’. Hooking up to a Wi-Fi network that is slow can be frustrating. It could take forever to load the simplest web pages. And as more devices get connected to the network, it slows down to a halt. continue reading...


  • How to Calculate the Returns on Your Wi-Fi marketing Investment

    wifi 1024x573 - How to Calculate the Returns on Your Wi-Fi marketing Investment

    Wi-Fi marketing and analytics platforms have become powerful tools that offline businesses use to collect customer data. Using this tool, marketers can effectively communicate with their customers. They do this based on data such as visit frequency, amount spent per visit, social media activities continue reading...


  • 4 Major Benefits of Combining Your POS System with Your Wi-Fi System

    pos system price - 4 Major Benefits of Combining Your POS System with Your Wi-Fi System

    Your business needs customer data. The more data you have about your customers, the better insights you have about them. Adequate customer data helps you make smarter business decisions. But how you do go about getting customers data? The most common way offline businesses use to collect custo continue reading...


  • How to Get Your Customers to Engage With Your Captive Wi-Fi Portal Using Gamification

    Gamification iStock image 1024x724 - How to Get Your Customers to Engage With Your Captive Wi-Fi Portal Using Gamification

    You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first. For those of you who do not know, continue reading...


  • 5 Best Practices for Free Guest Wi-Fi Access You Need To Know

    retailwifi 1 - 5 Best Practices for Free Guest Wi-Fi Access You Need To Know

    Chances are, you offer free guest Wi-Fi to all your customers both regular and first-timers. It has suddenly become a prerequisite for visitors to visit your business. Most customers these days would not even enter your store or restaurant if you do not have a “free Wi-Fi" sign post outside your d continue reading...


  • Harnessing the Power of Data Using Managed Wi-Fi and Automated Marketing Tools

    data driven creative article 1695x700 - Harnessing the Power of Data Using Managed Wi-Fi and Automated Marketing Tools

    There is no business market sector where good business intelligence isn’t discussed constantly. This is because of how important business intelligence is to the bottom line of any business. The truth is that good business intelligence is only an offspring of having data, understanding it, and know continue reading...


  • 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Customer insights 3 - 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...


  • How to Know How Often Your Customers Visit Your Business

    chromatograph R xqhYU4ZKs unsplash - How to Know How Often Your Customers Visit Your Business

    Customer visit frequency can be deceptive. To the human eye, it would seem like you have the same number of customer visits every day. But this is in fact not the case. In the real sense, your customer visitation rate does change daily. You cannot accurately measure you customer visit rate by visual continue reading...


  • Advantages of Linking Your POS to A Wi-Fi Marketing Platform

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    Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...


  • Tips for Growing Your Business with Digital Coupons

    mobilecouponredemption - Tips for Growing Your Business with Digital Coupons

    Let's look at four different restaurants: A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...


  • 4 Advantages of Using Predictive Analytics Tools for Retail Businesses

    ThinkstockPhotos 495213850 - 4 Advantages of Using Predictive Analytics Tools for Retail Businesses

    If you have run a retail business for a long time, you can tell that it sometimes can feel like you are a piece of rock in the desert. The days are extremely hot and the nights extremely cold. These two extreme weather conditions assault this piece of rock, compromising its structural integrity. Let continue reading...


  • How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    ImageForArticle 7751 - How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    For decades, business owners have sought to understand consumer behaviour. They have always been aware of how valuable such information would be. Before now, they had employed several different mean to glean this data. This included video recording, data tracking tools, sales record, etc.  However, continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    WiFi - Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Marketing analytics and marketing software can help you collect invaluable customers’ data. Data that can help you to understand your c continue reading...


  • 5G VS Wi-Fi: Will 5G Oust Wi-Fi?

    thomas jensen 602189 unsplash - 5G VS Wi-Fi: Will 5G Oust Wi-Fi?

    Man has always sought to do things faster and more efficiently. Nearly everything we have invented has been the offspring of this one desire. We have come this far as a species because we have always pushed beyond the boundaries of our previous achievements. And in the world of telecommunications, t continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • 3 ways to get customers to buy again

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    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • WiFi 6 is coming – what is WiFi 6 & is it backwards compatible?

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    What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible? Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...


  • Use a WiFi router to increase the speed of your internet connection

    social wifi router

    Use a WiFi router to increase the speed of your internet connection At first this might sound remarkable, but it’s possible to increase the speed of your internet via your WiFi router. The only thing you’ll have to do is to correctly use the WiFi router. You’ll have to pay attention to the ty continue reading...


  • The first blow is half the battle: a fast internet connection is essential for a powerful WiFi signal

    social wifi router

    A fast internet connection is essential for a powerful WiFi signal Before you start getting clever with your WiFi, you first need to have an internet connection. There’re so many Internet Service Providers (ISPs) today that offer internet- and all-in-one packages, that you’ll not see the wood f continue reading...


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