Welcome to our Blog

Information is important to everyone in today’s world. We spend a great deal of time everyday creating, searching for, or consuming information in various formats – photo, videos, audio, or text. And we do these using different channels. Some prefer emails; others prefer text messages or inst continue reading...

Do you think your 200 Facebook friends are worth up to £100 each? You may be right. You may also be wrong. Being right or wrong depends on the worth of your profile/page or your product/service. In the actual sense, there’s no proof that Facebook likes translate into sales for a business. Ther continue reading...

Social media is a buzzword in this present day. It has become so popular that it is nearly impossible to make 3 sentences about the internet without mentioning social media. For all the years social media has been around, it has grown powerful. Just how powerful is social media? To give you a continue reading...

The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...

There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach. Today most customers go online to get information before making a purchase. And so having an online continue reading...

As a business, your reputation is important. And this includes your reputation on the internet. Facebook has positioned itself as a force to reckon with as far as online reputation is concerned. This makes it an important platform for businesses who take the improvement and management of their on continue reading...

Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer. You can say customer relationship is that emotional connection that exis continue reading...

Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is. Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...

For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...

Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...

What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you ne continue reading...

Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap betwe continue reading...

Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several continue reading...

Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...