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  • 5 Grievous Mistakes Every Reputation Manager Should Avoid Like the Plague

    avoid mistakes when choosing RO desalination plant1 - 5 Grievous Mistakes Every Reputation Manager Should Avoid Like the Plague

    I wrote in a recent article that customers are judgemental. I meant no offence. Customers really are judgemental. They make purchase decisions based on certain cues or factors they perceive about a brand. One of those factors is your brand reputation. At the centre of price, quality prod continue reading...


  • 5 Proven Ways to Build Your Online Reputation

    Online Reputation Management - 5 Proven Ways to Build Your Online Reputation

    Having a solid online reputation is indispensable in today’s business world. Think about the time when you bought a product or used a service. What were the factors you considered before making the purchase? I am pretty sure you searched for the business online. You probably scoured through rev continue reading...


  • Google Vs. Yelp: Who Will Win The Battle For The Review Space?

    yelp goog - Google Vs. Yelp: Who Will Win The Battle For The Review Space?

    Yelp is a familiar name in the sphere of local businesses. If you have ever had to look up a restaurant or hotel online, Yelp would undoubtedly have been at the top of the result page. For many years – over a decade now – yelp has grown to be a giant in the online business directory sphere ma continue reading...


  • 3 Major Benefits of Using Pre-Order Technology for Your Restaurant

    1 PEqTty19c1QtOI xV05ig - 3 Major Benefits of Using Pre-Order Technology for Your Restaurant

    As far as I know, there is technology for every kind of business there is on the planet. Technology makes life easy for us. We can get things done faster and more accurately when we work with the right technology. It helps us do more in a short time than we can do by ourselves. Today, technolo continue reading...


  • How to Take Striking Photos for Your Restaurant: 5 Important Tips To Remember

    maxresdefault - How to Take Striking Photos for Your Restaurant: 5 Important Tips To Remember

    In our previous article, I mentioned that humans are judgemental. Some people may not have taken it lightly, even when they know it’s the truth. I also gave a few reasons why you should take quality photos and how they affect your online credibility, visibility, and conversions. If you misse continue reading...


  • 5 Things Customers Want to See in Your Business Photos

    3.24 smb creative blog 04 0 - 5 Things Customers Want to See in Your Business Photos

    Are humans judgemental? Or let me make that question a bit personal: Would you consider yourself a judgemental person? Most people wouldn’t. Most people consider themselves fair and kind; they believe they give everyone a fair chance and benefit of doubt. But the truth is we are all judge continue reading...


  • Hotel Wi-Fi: The Major Bone to Pick For Hotel Guests

    Hotel WiFi good enough - Hotel Wi-Fi: The Major Bone to Pick For Hotel Guests

    Have you ever experienced bad Wi-Fi connection? In this day and age, there are only a few things more annoying than poor Wi-Fi network. There’s nowhere else people experience poor Wi-Fi connection than in hotels. Why? Well, there could be a zillion reasons for poor Wi-Fi connectivity. It continue reading...


  • Online Review Trends in 2020: 5 Major Things to Expect

    Laptop on desk Google search for online reviews 1080x628 - Online Review Trends in 2020: 5 Major Things to Expect

    I have written more than a couple of articles that stress the importance of customer reviews. Look at all the figures I included in this article to get an idea of how crucial online reviews are to your business. Seen them yet? As you may have deduced from those studies and surveys, online revi continue reading...


  • Do You Want To Buy Fake Reviews? Don’t! – Here’s why

    Fake Reviews Photo - Do You Want To Buy Fake Reviews? Don’t! – Here’s why

    Reviews, especially positive ones, make people want to do business with your brand. If you didn’t know this, you do now. But you probably require some convincing for you to believe how important reviews are. Here are some statistics to put things in the right perspective: 94% of consumers continue reading...


  • Do You Want Your Business To Show Up On Google Maps? Here Are 3 Things You Must Consider

    https 2F2Fcdn.cnn .com2Fcnnnext2Fdam2Fassets2F191004100903 google maps phone stock - Do You Want Your Business To Show Up On Google Maps? Here Are 3 Things You Must Consider

    The importance of being found on Google Maps cannot be over-emphasized. Online businesses have web addresses that make them easy to locate. For an offline business, it’s not the same thing. Even though you may have a website, you need people to visit your physical location to do business with you. continue reading...


  • Top 3 Reasons Why First Time Customers Will Choose Your Restaurant

    chairs menu restaurant 6267 - Top 3 Reasons Why First Time Customers Will Choose Your Restaurant

    I am sure you have been to a restaurant at one time or the other. What was that one thing that made you choose to dine at that particular restaurant? Was it the food and drinks? Did you like the restaurant staff? Did you choose it because of the occasion? Or did you have more than one reason? Whi continue reading...


  • Getting More Value from Your Hotel Wi-Fi

    Guest WiFi Key In Hotels - Getting More Value from Your Hotel Wi-Fi

    Hotels and internet access go well together. People book hotels for leisure and business accommodations which means they would love to enjoy their stay there. While most hotels have facilities in place that help their guests have a great time, none of them compares to internet access. Lots of peo continue reading...


  • Slow Nights At Your Bar? Here Are 7 Promotion Tips to Speed Things Up

    pexels photo 941864 - Slow Nights At Your Bar? Here Are 7 Promotion Tips to Speed Things Up

    Every business experiences seasons of slowness. Your bar is no different. But that doesn’t mean you can’t do anything about it. You probably have thought long and hard about it, and maybe tried a few things without any results. Relax, I have got you covered. Wait… Did you consider continue reading...


  • Don’t Write Your Next Newsletter Till You Read These 5 Tips

    BG email marketing - Don’t Write Your Next Newsletter Till You Read These 5 Tips

    One of the best ways to engage with your customers is through the use of email newsletters. Email has been with us for over 50 years now and shows no signs of going anywhere anytime soon. A large majority of businesses make a significant portion of their sales through emails. As awesome as that s continue reading...


  • Location Marketing Is Crucial To Your Success Business Success: Here Are 5 Reasons Why

    35483452 creative abstract gps satellite navigation travel tourism and location route planning business conce 1024x682 - Location Marketing Is Crucial To Your Success Business Success: Here Are 5 Reasons Why

    Have you ever heard of location marketing? If you haven’t, you are not alone. There are many business owners who haven’t. And a few who have aren’t maximizing it to its full potential. Basically, location marketing is raising local awareness and driving traffic to a business’ physical loc continue reading...


  • Top 10 Online Marketing Tips For Restaurant Businesses

    Restaurant Marketing - Top 10 Online Marketing Tips For Restaurant Businesses

    The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...


  • 3 Things Ruining Your Customer Loyalty Strategy as a Restaurant

    Customer Loyalty 100 1030x580 - 3 Things Ruining Your Customer Loyalty Strategy as a Restaurant

    There is something many business owners miss. And that is the fact that businesses are sustained by loyal customers. Most businesses only pay attention to acquiring new customers. They do little to build their relationship with their current loyal customers. Loyal customers are pretty importan continue reading...


  • 5 Categories Restaurants Can Segment Customers Into For More Effective Marketing

    3 tips segmentation og - 5 Categories Restaurants Can Segment Customers Into For More Effective Marketing

    Want your marketing to be more effective? Then you had better consider segmenting your customers. Customer segmentation is one of the most effective strategies you can use to improve your marketing results. Your customers obviously comprise of people from different backgrounds and with different continue reading...


  • 6 Easy Ways Restaurant Owners Can Grow Their Email List

    email list building 1280x720 - 6 Easy Ways Restaurant Owners Can Grow Their Email List

    Getting customers is important. But keeping customers is even more important. It is more cost effective for you to keep your customers than to get new ones. Keeping your customers will ensure that you have repeat business. In an industry such as the restaurant industry, where the competition is high continue reading...


  • How Restaurants Can Foster Customer Engagement

    CustomerEngagement - How Restaurants Can Foster Customer Engagement

    Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer. You can say customer relationship is that emotional connection that exis continue reading...


  • 3 Ways to Use Personalization to Create Loyal Customers

    Get a Leg Up With Our New Web Content Personalization eBook 1080x675 - 3 Ways to Use Personalization to Create Loyal Customers

    Businesses grow with new customers but are sustained by loyal customers. That’s why it is crucial to find effective ways to track and engage your loyal customers. In order to engage your customers effectively, you need to get personal with your communication. But you cannot get personal with peopl continue reading...


  • 6 Proven Ways to Get More Customer Reviews and Ratings

    Get Customer Reviews - 6 Proven Ways to Get More Customer Reviews and Ratings

    Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can help your business. Customer revie continue reading...


  • Declining Restaurant Visits? 4 Ways to Get People to Dine Out

    Holidays at restaurants - Declining Restaurant Visits? 4 Ways to Get People to Dine Out

    Dining may become a thing of the past if we do nothing about it. The wall street journal published a post showing a decline in restaurant visits in the year 2016. Even though the trend declined by 1%, it resulted in a $3.2 billion loss in the restaurant industry. Researchers cited a couple of fac continue reading...


  • You Can Use TripAdvisor and Yelp to Evolve and Grow Your Business: Here’s How

    Screenshot 20181231 145523 - You Can Use TripAdvisor and Yelp to Evolve and Grow Your Business: Here’s How

    Do you know how your business is doing? If you do, then it means you have some parameters with which you measure your business growth. There is one important metric that many businesses do not use often to measure growth – customer satisfaction. Ignoring customer satisfaction as a way to measur continue reading...


  • Top 9 Ways to Get New Customers to Your Restaurant

    rod long I79Pgmhmy5M unsplash - Top 9 Ways to Get New Customers to Your Restaurant

    If you own or manage a restaurant, then you will agree with me that your industry is a tough one. Not only are there millions of other restaurants competing with yours, online food delivery companies are getting customers to dine in the comfort of their homes. That ultimately means that there are fe continue reading...


  • Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    content marketing statistics featured - Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...


  • Building Customer Loyalty in Your Restaurant: 7 Important Keys to Consider

    sophie augustin owDoFINB5NE unsplash - Building Customer Loyalty in Your Restaurant: 7 Important Keys to Consider

    For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...


  • Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    jonathan nguyen XwO0raJ2dQM unsplash - Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...


  • Advantages of Linking Your POS to A Wi-Fi Marketing Platform

    christiann koepke 0jPuWm8 9wY unsplash - Advantages of Linking Your POS to A Wi-Fi Marketing Platform

    Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...


  • Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    frank wang 2mVEwwcao Y unsplash - Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...


  • 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    eCommerce Content Marketing Shopping - 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends and family know it. Your customers’ boss and colleagues know this. The p continue reading...


  • Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    guest blog feature 1.2.32 - Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subsequent email continue reading...


  • Content and Email Marketing for Restaurants and Retail Businesses

    EdkentMedia ContentMarketingStrategy - Content and Email Marketing for Restaurants and Retail Businesses

    Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking something co continue reading...


  • Free Wi-Fi Can Boost Your Restaurant Business: Here’s How

    bar restaurant wifi 1024x626 - Free Wi-Fi Can Boost Your Restaurant Business: Here’s How

    Information, as they say, rules the world. And in this era of information generation and consumption, free access to data is invaluable. This has put mobile data plans at the top of the list of items in mobile phone packages. People spend money on monthly subscriptions for data plans, and so free Wi continue reading...


  • How Behavioural Segmentation Works For Restaurants

    Blog Customer Segmentation - How Behavioural Segmentation Works For Restaurants

    Check this out. Of the hundreds of thousands of restaurants in the world, there is only a handful that has an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape while some think that brick n’ mortar stores cannot benefit from it. For inst continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • The 5 Best Review Sites For Restaurant Businesses

    review sites expand 785 - The 5 Best Review Sites For Restaurant Businesses

    In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that review se continue reading...


  • 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    google review link 5 stars 933x445 - 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...


  • 7 Ways Restaurant Can Use Social Media Effectively For Free

    petr sevcovic 1259973 unsplash - 7 Ways Restaurant Can Use Social Media Effectively For Free

    Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. In our pres continue reading...


  • 5 positive ways to handle a negative review

    online reviews

    Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...


  • 4 simple ways to get positive online reviews on Tripadvisor

    online reviews

    Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...


  • Restaurant WiFi

    restaurant wifi

    Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...


  • 3 things WiFi analytics can tell you about your customers

    wifi analytics

    WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...


  • Hospitality WiFi, WiFi Marketing & Analytics

    hospitality wifi

    Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...


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