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The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...

There is something many business owners miss.And that is the fact that businesses are sustained by loyal customers. Most businesses only pay attention to acquiring new customers. They do little to build their relationship with their current loyal customers.Loyal customers are pretty importan continue reading...

Want your marketing to be more effective? Then you had better consider segmenting your customers. Customer segmentation is one of the most effective strategies you can use to improve your marketing results.Your customers obviously comprise of people from different backgrounds and with different continue reading...

Getting customers is important. But keeping customers is even more important. It is more cost effective for you to keep your customers than to get new ones. Keeping your customers will ensure that you have repeat business. In an industry such as the restaurant industry, where the competition is high continue reading...

Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer.You can say customer relationship is that emotional connection that exis continue reading...

Businesses grow with new customers but are sustained by loyal customers. That’s why it is crucial to find effective ways to track and engage your loyal customers. In order to engage your customers effectively, you need to get personal with your communication. But you cannot get personal with peopl continue reading...

Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can help your business.Customer revie continue reading...

Dining may become a thing of the past if we do nothing about it. The wall street journal published a post showing a decline in restaurant visits in the year 2016. Even though the trend declined by 1%, it resulted in a $3.2 billion loss in the restaurant industry.Researchers cited a couple of fac continue reading...

Do you know how your business is doing? If you do, then it means you have some parameters with which you measure your business growth.There is one important metric that many businesses do not use often to measure growth – customer satisfaction. Ignoring customer satisfaction as a way to measur continue reading...

If you own or manage a restaurant, then you will agree with me that your industry is a tough one. Not only are there millions of other restaurants competing with yours, online food delivery companies are getting customers to dine in the comfort of their homes. That ultimately means that there are fe continue reading...

Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...

For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...

Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...

Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...

To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...

Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends and family know it. Your customers’ boss and colleagues know this. The p continue reading...

Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subsequent email continue reading...

Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking something co continue reading...

Information, as they say, rules the world. And in this era of information generation and consumption, free access to data is invaluable. This has put mobile data plans at the top of the list of items in mobile phone packages. People spend money on monthly subscriptions for data plans, and so free Wi continue reading...

Check this out. Of the hundreds of thousands of restaurants in the world, there is only a handful that has an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape while some think that brick n’ mortar stores cannot benefit from it. For inst continue reading...

What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...

In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that review se continue reading...

Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...

Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...

Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...

Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...

If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...

A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...

You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...

Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...

Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...

Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...

WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...

Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...