Internet access is golden.
Free Wi-Fi has become a must-have commodity for many retail businesses.
Customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button.
Other times they do so through a login page.
A Wi-Fi login page is more valuable than most businesses that offer free Wi-Fi realize. For this reason it is often underutilized.
But wait, what is a Wi-Fi login page? And why is it so darn important?
Let’s find out.
What Is A Wi-Fi Login Page?
Before the advent of login pages, people connected directly to a Wi-Fi network from a list of other networks within reach with a single click.
But things changed quickly.
Presently, a landing page pops up when a user click on a Wi-Fi network that has a landing page set up. Users would have to get past the login page in order to gain access to the network.
A login page often presents a task for the user to carry out before they are given access. This could range from simply clicking “agree” under terms & conditions to entering personal details.
There are two popular methods companies use to give their customers access to the Wi-Fi network.
The first is the use of passwords.
You may have come across this method once. When you pick out a Wi-Fi network from a list of networks and click on it only to be greeted by a prompt asking you to input a password.
This is used more in corporate settings where Wi-Fi access is restricted to staff and loyal customers only. It keeps outsider from accessing your Wi-Fi network.
And it’s good for your staff and customers, but bad for your marketing potential.
The second is the use of agreement to terms & conditions of use.
In this instance, the user is directed to a page that has the terms & conditions that governs the use of the network. This page usually includes a warning and/or disclaimer about the use of an unsecure public network and a liability waiver.
The user just has to click the “I agree” button to gain access to the network.
But there is more a business can achieve with the Wi-Fi login page.
How Can My Business Benefit From The Wi-Fi Login Page?
Login pages aren’t just a fancy extra step for your users to go through.
They are a portal to a world of opportunities.
Opportunities that will help you provide better products or services for your customers.
Through your login page you can collect customer data, reinforce your brand recognition, run ads, and even make money.
The most common details to ask your customers for in exchange for access are name and email. However, you may also collect phone numbers, home addresses, gender, etc.
And with this data collected, you can build a list that can be used for email marketing.
If used properly, the customers on your email list could become your most loyal customers.
What Should Businesses Include On Their Wi-Fi Page?
There are a few essentials that should be included on a Wi-Fi login page. You may choose add to the items in this outline.
Your login page should include opt-in forms with which you can use to collect customer information.
A form can have anywhere from two to ten fields. But the highest converting forms have two or three fields. Customers’ names and email addresses are the two most important details you can collect.
You can add other fields to collect additional information if you so please.
Just be sure that your form isn’t lengthy or tedious to fill.
People are usually sceptical about giving away their personal details.
You should design your login page with your brand’s colours, logos, and fonts so that your customers know instantly that they are connecting with your business.
You can make your customers give away their details easily.
You can do this by giving exclusive offers to first time signups. For instance, you can offer a discount or 2 for 1 deal to first time login.
Customers are more likely to use an active email if you promise to send the offer (say, a coupon) to their email.
Therefore, ensure that you include a little offer on your Wi-Fi page.
Loyalty Scheme Signup
Your login page presents an easy (and cheap) way to spread the word about your loyalty program.
On the page you can show your customers all the benefits of participating in the scheme. You should also make it easy for them to join in.
A checkbox or a radio button just above the sign-in button would do just fine.
Name and email address are pretty basic data to collect from customers.
What if you could access demographic data like age, gender, occupation, etc. would you?
Yes, you can.
You can achieve this using third-party signups.
You could ask your customers to sign up using their Facebook or Google account. This way, you would get access to other valuable data that will help you create even more personalized offers.
The bottom line is this: your login page avails you the opportunity to collect priceless customer data. Data that will help you enhance your marketing communications, products/services, and customer experience.
Do not undervalue the potential of your Wi-Fi login page.
If you want to learn more about maximizing the potential of your Wi-Fi login page, contact us and let’s get you started.
Read this next article: How to drive ROI using customer profile & analytics to learn all the cool stuffs you can do with the customer data you collect on your login page.POSTED ON June 28, 2019