One of the best ways to engage with your customers is through the use of email newsletters. Email has been with us for over 50 years now and shows no signs of going anywhere anytime soon. A large majority of businesses make a significant portion of their sales through emails.
As awesome as that sounds, it doesn’t mean you can just put out any kind of content and expect to magically bring in sales. If you want your customers to open your emails – and keep opening them – you need to make them worth reading.
First, your recipients need to get past your subject line. After that, the content of your newsletter will determine if they will ever open subsequent emails.
People – even you – love content that is engaging, easy to consume, compelling, and informative. Anything short of that would be considered a waste of precious time. Remember, your contacts are busy and have little time to spare reading your content. You want to make it worth their time.
If you want to write newsletters that your customers will open, this post is for you.
Here are 5 simple but helpful tips to write better newsletters:
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Serve It in Bite-Size Pieces
You know how I said your customers are busy? It’s true; they really are. You should therefore keep your newsletters short, straight to the point, and make them easy to consume.
Don’t cram too much information or text into a single newsletter. Allow them soak it in, one newsletter at a time. If you have more information to give out, put it on your blog and then direct your readers there.
Use bullet points and keep each paragraph short. Also, keep your sentences short and make sure you avoid technical jargon or complex words.
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Send It At The Right Time
A great content sent at the wrong time is as good as a bad content. For instance, if it’s summer, don’t send newsletters that tell your customers what to do in winter. Let your newsletters resonate with what’s going on in your recipients’ life.
Is it thanksgiving? Send them newsletters that give them useful information on how they can enjoy their thanksgiving better. Is it Independence Day? Let your newsletters align with the theme of the day.
I’m sure you get the picture.
One more thing about right timing is when you send your email newsletters. Depending on where your customers are in the world, try to make sure your emails get to them in the morning. Emails received in the middle or end of the day may not get read. They will eventually get drowned by other emails.
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Pictures Speak Volumes
They say a picture is worth a thousand words. This statement holds true for newsletters. Pictures make your emails stand out. They help to keep your words few and support the underlying message of your content.
65% of email recipients say they prefer emails with more images than text, according to Hubspot.
Use images that are clear and relevant to your topic. Don’t forget to optimize your images for mobile devices.
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Include A Call-To-Action
Okay so they have read your awesome content, then what? What did you have in mind when you developed the newsletter? Did you want to send them back to your site? Or make them watch a new video? Or maybe share the content with their friends?
Whatever your goal is, include a call-to-action at the end of the email. Make your CTA (call-to-action) compelling and clear so that your contacts know exactly what you want them to do.
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Personalize Your Newsletters
Your customers feel more connected to your message when you personalize it than when you don’t. Personalized messages have a higher click-through rate than generic ones. They also improve conversion rates.
Your customers love it when you recognize them as individuals, not as a whole. Including their names in the salutation tells them that you are referring to them as a person.
For example,
Hi James, [body of text]…
Another thing you could do is including their name somewhere in the body of the text. People love to hear or see their names mentioned. Therefore, doing this will see your customers fall in love with your emails and look forward to receiving them.
Quick question:
Did you know that with more customer data you can create more personalized emails?
That amount of data cannot be acquired using a POS system or just free Wi-Fi. You need a Wi-Fi marketing & analytics software. This software can help you collect data such as demographic and psychographic data.
With this kind of data, you can craft emails that have a higher degree of personalization.
As a result, you get higher open rate, increased conversion rate, and ultimately, more sales.
Want to learn more? Contact us and let’s fill you in.
POSTED ON October 24, 2019Share:
