Social media is a buzzword in this present day. It has become so popular that it is nearly impossible to make 3 sentences about the internet without mentioning social media. For all the years social media has been around, it has grown powerful.
Just how powerful is social media?
To give you a perspective, social media knows more about us than most of our acquaintances, or even friends, do. With social media, your business can collect more information about your customers than you could 20 years ago.
But that’s not all.
In this article, I will show you 3 major things that depict just how powerful social media is. Knowing these 3 things will help you make the most out of social media platforms.
There Are More People On Social Media Than There Are People In China
If you run a brick n’ mortar store or a hotel, chances are you already have a handful of customers. You may be making some profits with the number of customers you have but you are missing out on much more.
There are potential customers out there that can turn your sales around and make you a lot of money. And you will find a great deal of them on social media.
Social media currently has over 2.77 billion users, more people than the population of china. In other words, about 45% of the world’s population is on social media.
Putting your business on social media allows you reach more people than you would if you used traditional means.
You can easily post photos or videos of your business on social media. Or let your loyal customers share their experience on your thread. Either way, your business gets the needed exposure you require.
In addition, social media improves your communication with your customers. On there, you can offer special deals, make announcements about new product or service arrivals, upcoming events, and more. It gives your customers a platform to engage with your brand. On social media, your customers are in a more casual mood and love to engage with a brand that has personality.
And the best part?
Social media is totally free – for the most part. You can literally have thousands of people follow your business page without spending a single dollar.
People Spend One-Third Of Their Time On Social Media
Internet users spend a significant amount of time online. A majority of it is spent on social media platforms. According to Broadbandsearch, people spent an average of 144 minutes on social media in 2018. In 2019, that figure has risen to 153 minutes or 2 hours 55 minutes per day. Read more here.
This increase in time spent on social media was influenced by the proliferation of smartphones. This creates an opportunity for you to get their attention. If you can devise a strategy to make customers spend even a fraction of that time on your business page, it will have a significant impact on your business.
Using ads and geomapping, you can target potential customers in your area and lure them to spend some time on your page. The more time they spend engaging with your business, the more loyal they are likely to be to your brand.
Users Now Have More Control Over Social Media Content
Facebook faced issues on information misuse a couple of years ago. And this led to the creation of the General Data Protection Regulation (GDPR). The GDPR helps to protect users’ information and also gives them more control over what they see.
A user can mark a page’s content as spam and Facebook will show less of that content to that user. And the more that page’s content is marked as spam by other users, Facebook will not show its content to future users.
To avoid this, create content that are relevant to your customers. Study your audience to know what kind of content they like. Generally, your content should inform, entertain, and engage your users. They should be in formats that are easy to digest such as photos and videos.
Therefore, if your business isn’t on social media, you aren’t making the most of your marketing dollars and opportunities. Getting a business page on social media is easy; you can set it up in less than 10 minutes and start posting content immediately. Best of all, it’s free!POSTED ON November 19, 2019