As a business, your reputation is important. And this includes your reputation on the internet.
Facebook has positioned itself as a force to reckon with as far as online reputation is concerned. This makes it an important platform for businesses who take the improvement and management of their online reputation seriously.
But what exactly makes Facebook such an important channel for this purpose?
Let look at what the numbers are saying, shall we?
- Facebook is by far the largest social media platform on the planet. It has a monthly active user base of 2.35 billion users. Facebook users spend a daily average of 20 minutes on it. That number makes up for one-third of the total time spent on social media platforms.
- Nearly two-thirds of all Facebook users visit the page of a local business at least once every week.
- One-third of Facebook users go on the platform to search for recommendations and customer feedback.
- 55% of consumers see Facebook as the most common place to learn about new companies, products, or services.
- 66% of Facebook users say they are likely to share their experiences, opinions, and thoughts about their online purchases on the platform.
I’m sure you are. This numbers above show why Facebook is such a big deal with regards to your digital reputation.
As huge and convincing as those numbers are, there are businesses that aren’t getting the right results with Facebook. They have got a Facebook page quite alright but that’s just it. The platform doesn’t seem to be working for them.
The problem could be one of two things:
- The platform isn’t right for their business.
- They aren’t following best practices for using Facebook for reputation management.
The solution to the first problem is to switch platform. Granted, Facebook isn’t suited for all kinds of businesses. Your business might do better on Instagram or Pinterest than on Facebook.
If you think that Facebook is the right platform for your business, then you need to follow some best practices to get the results you want.
In this post, I have outlined some tips that you can use to better manage your brand reputation on Facebook.
Here we go:
- Claim Or Create Your Business Page
If you are just starting out, building an online presence on Facebook is a prerequisite. This is a pretty easy thing to do. Facebook has a guide to help newbies create a business page.
Already have a Facebook page? You can claim it and begin to manage it. You can change out any out-dated or unappealing photos, or upload a recent logo.
It is also recommended that you get your page verified.
Why is this important?
Verifying your page helps you stand out from any fakes or duplicate pages/accounts on Facebook. This helps visitors easily tell you apart from counterfeits.
Plus, it helps you show up higher in Facebook search results.
- Include Your Business Information
You should ensure that you include all your basic business details when creating/claiming your Facebook business page. This include your business name, business category, a short description of your business, phone number, address, email, and opening & closing hours.
This is crucial because many people like to search for businesses using Facebook instead of websites, online ads, or search engines.
Providing up-to-date details about your business makes it easy for visitors to locate your page on Facebook. Also, providing accurate information makes it easy for potential customers to contact you. Nobody wants to call a phone number that is unavailable or send an email to an address that doesn’t exist.
- Allow Facebook Recommendations
While Yelp and TripAdvisor have reviews, Facebook has Facebook recommendations. This is a simple rating system where customers get to rate your business by choosing whether they recommend it or not.
As far as Facebook reputation management goes, enabling recommendations demonstrates that you care about the opinions of your customers. They help other customers learn more about your business and act as a social proof.
- Post Useful Content
Nothing bores your visitors or customers more than bland or out-dated content. You should keep your business page content fresh. You can’t build a good reputation on bad content.
Keep your customer and visitors entertained with brilliant content. your content might include videos, photos, and links. They could be about a new update, special deals, upcoming event, IPOs, etc.
One thing must be pointed out here though. When you post on Facebook, be careful about being sales-y. Facebook users do not appreciate a constant attempt to sell them something. Provide useful content that will help your customers solve a common problem.
Then when you post content, be ready to engage with them in the comments section. Like their comments and reply to them. People love to be recognized by brands online. Doing this will go a long way to build trust and loyalty to your brand.
- Manage Your Facebook Recommendations
You shouldn’t only engage with your customers in the comment section. You should engage with them in their recommendations. Give them a thumbs-up. Thank them for their reviews. If the review is negative, appreciate them all the same.
Don’t take negative reviews personally. Instead, seek to make amends. Try to see how you can fix the problem to make the customer happy. Doing this can turn a dissatisfied customer into a brand evangelist.
To boost your Facebook reputation, share your recommendations. Share it on your Facebook business page and other social media platforms as well.
- Post Top Quality Photos And Videos
Do you like good-looking photos? Your customers do, too. So, make sure you upload only high-quality photos and videos on your business page. They could be photos and videos showing your new products, services, employee, office space, or announcing upcoming events.
You should also add a bit of creativity to your photos and videos. Make them visually appealing so as to keep your customers’ attention focus on your page. And off your competitors.
Want more customer online reviews and ratings? Here are 6 proven ways to get more customer reviews and ratings. In that article, I show how Wi-Fi marketing tools can help you gather more reviews online. If you have got further questions, feel free to contact us. We would be glad to provide answers.POSTED ON October 1, 2019