Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It depends on what side of the fence you are on. If you have got positive reviews (or ratings) on your website, good on you – that stat is going to excite you. If you have got no positive reviews, it’s going to scare you a bit.
But there is more.
According to a survey on local customer review carried out by BrightLocal, 91% of consumers 18 – 34 years old believe online reviews as much as personal recommendations. That report has a more staggering significance than many business owners realize. Let’s put it simply – an increasing amount of people a looking for, reading, and using online review as a metric to measure the credibility of your product or service. Let that sink in for a minute.
If you have pondered on the magnitude of that report, you should start asking yourself questions. Questions such as: Do I have any online reviews? How many reviews are there? How many are positive and how many are negative? While you seek answers to those questions, let me give you five reasons why online reviews can help your business grow.
- It Gets You Higher Rankings On SERP
Search engine ranking is hot cake right now. Anyone who knows anything about search engines knows that ranking on the first page of search engines can have an amazing impact on a business. The Local SEO and Moz conducted a research and found out that having reviews is the fifth factor that helps business sites rank high in local searches. And so, to get some organic local traffic for your retail or restaurant business, go get some reviews.
- It Increases Your Click-Through Rates
Ever felt like your business is invisible online? Like you don’t seem to be getting people into your online space? That is a clear sign that your click-through rate is low. This study shows that star ratings between 3 and 5 generates 25% more clicks from Google local pack on Get Your Business Online by Google. It also shows that 56% of searchers will select a business with positive reviews on the same platform. Simply put – get your business off the ‘ghost mode’ online by getting some reviews.
- It Builds Trusts With Your Potential Customers
A stat by BrightLocal shows that consumers read 10 reviews, on the average, before they can trust a local business. It also showed that 57% of consumers will only do business with your when you have 4 or more stars ratings. These numbers are mind-blowing. If 91% of consumers trust online reviews as much as they trust personal recommendations, it means that online reviews are the new word-of-mouth.
- It Improves Your Landing Page Conversion
Landing pages are where the magic of conversion happens. This is the point where potential customers choose whether or not to do business with you. Putting a review on your landing page greatly improves your conversion rate. This study carried out in North America shows that 83% of people see businesses with online reviews as trustworthy. And 74% affirmed that they would reach out to the business to deal with them. The short version is this – consumers measure your credibility using online reviews. To improve your conversion rate, get some positive reviews on your landing page. Your captive portal can serve as a landing page. You can display a testimonial from a happy customer next to your opt-in or purchase form.
- Reviews Can Help You Spot An Underlying Problem
Most times, we might think that all is honky-dory until we begin to get negative reviews. Negative reviews may sound bad. But they are great magnifying glasses that can help you spot issues where you thought there were none. Go through all your negative reviews. Are they all saying the same thing, or pointing to the same problem? Do they all make mention of a particular employee? Doing this helps you see the pain point and gets you to take care of it.
It is also vital to respond to negative reviews. 89% of consumers read your responses to reviews. Be sure to be all about your customers when responding to reviews. Want to know how to handle a negative review? Read this article: 5 positive ways to handle negative reviews. Getting positive reviews is simple and easy. All you have to do is ask your customers. Have you ever had a satisfied customer? Ask them for a review. It’s that simple.
Want to know how social Wi-Fi can help you improve your retail or restaurant business? Shoot us a message through our contact us page and let’s get you started.POSTED ON June 18, 2019