What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to understand one thing: what is good for the goose may not necessarily be good for the gander.
There are a lot of strategies out there that really work. The problem is many businesses are trying to implement them without understanding what they want. Growth has several meanings to different businesses. For one, growth could be sales; for another, it could be web traffic; and for yet another, it could just be social media engagement. Knowing what your definition is would determine the type of messages you send to your audience.
If you have defined what growth is to you, then you need to know the following public relations strategies. They work for whatever social media growth you seek. You can look at them as principles because they form the core of all successful growth hacks. See them as keys to unlock the door to social media growth.
By the way, if you run a restaurant, here are 7 ways restaurants can use social media effectively for free.
Now, for the PR strategies…
Let’s get started.
- Be Customer-Centric
This term gets tossed around a lot. Unfortunately, only a few people actually know what it really means and practice it. As a brand/business, you are nothing without your customers. That sounds harsh but it is the truth. Your success is tied to your customers. And because of this, you should make building relationships with and creating the right experience for your customers a priority. That is what being customer-centric means.
To be able to do this, you need data. Data helps you to know your target audience. You should know who your target customers are, what they want and how/when they want it, and what kinds of messages they respond to.
There are 3 things Wi-Fi analytics can tell you about your customers that will help you better understand them. With this information you can provide the best experience for your customers. This makes conversion and retention easier.
Customer-centrism is an ideology that promotes building meaningful relationships with potential buyers. Social media is all about bonding. Why is this important? Because people only buy from businesses they trust and trust is born out of meaningful relationships.
- Provide Amazing Content/Copy
If social media is the surface, content is the glue. Get it? The more useful and engaging your content is the stronger the bond between you and your customers. The key words here are useful and engaging. Your content needs to be useful, that is it should provide valuable information that your customers can benefit from. It needs to be engaging in that it needs to address your audience in the proper language that they can connect with. An engaging content keeps the audience reading till the end. Another benefit of these types of content is that they keep people coming back for more.
But is that all? Of course not.
Engaging and useful content are great but that’s all they are. They entertain and inform. And if all you do is entertain and inform, you aren’t in business. You need your audience to take certain actions such as signup, buy, share, download, etc.
This is where a copy comes in. You need a good copy to drive the type of actions that are important to your bottom line. A good copy addresses your potential customers’ pain point and includes a strong call-to-action. It’s that simple.
- Test. And Test
There are only few things in life can be accurately predicted. Human behaviour isn’t one of them. Okay, granted, some behaviour can be predicted a fair amount of accuracy. But when you have an audience online it’s a different ball game. It is rare, if not impossible, to write a copy that precisely addresses your audience the way they want to. This rarity is why testing is important. Testing helps you get in tune with your customers. It gets you to resonate with them so that you can communicate with them in the best way possible.
Most people want to copy and paste other business’ content. But this doesn’t work, even for similar businesses. There are two ways to know how your customers will respond to your content: 1. A crystal ball. 2. Continuous testing. We all know which one is your best bet.
Having a proper understanding of your customers’ preferences will help you to strengthen the bond you both have. In turn, it enables you to build a stronger social media following. For example, if you have three products A, B, and C that you market online. You should review your marketing data to know which of these three products was purchased the most. The most purchased products should form the basis of your next marketing content.
Speaking of marketing data. Did you know that SpotOn’s Wi-Fi platform can help you collect valuable customer data without hassles? Our platform is easy to understand and you can have all the customer data you want in one place. Want to see what it looks like? Request a free demo to get started.
And feel free to shoot us a message if you have got any questions. Do that here Contact us.POSTED ON June 21, 2019