In recent posts, I have covered aspects of brand reputation such as 5 proven ways to build your online reputation. In that post you will learn 5 ways to build your online brand reputation from scratch.
Brand reputation is crucial to the success of any business today. Without it (or with a bad one), a business will not thrive. Customers check your reputation before they do business with you, every time. It gives them a sense of your credibility and tells them if it’s safe to do business with you.
Many businesses now hire brand managers to help them build and manage brand reputation.
But guess what?
Not many people think of protecting their brand reputation.
What if an incident threatens your business reputation? What would you do then?
In this post, I will show you 3 simple tips on protecting your brand reputation.
Understand The Limit Of Your Control
There are things in life we can control and there are many others we can’t. For instance, we can’t control the weather but we can control what clothes to put on. You can control what you think and how you act but you can’t control other people’s actions.
With that in mind, you must understand that, concerning your brand reputation, there are things you can’t control. You can control how often you encourage your customers to leave you a review. But you can’t control what they write about you. That’s totally up to them.
Here’s what you can control: Providing quality products and excellent customer service. With this, you can be sure to get loads of positive reviews from your customers without resorting to shady measures.
What’s more, you can’t control getting negative reviews. But you can control how you respond to them. Be sure that you don’t take it personal and that you respond in a kind and professional manner.
Learn To Monitor Your Reputation
You should keep an ear out to monitor what people are saying about you online. This will help curb the spread of false information about your brand which can damage your reputation.
Before now this was an impossible feat. You could only know what people are saying on website’s comment section or social media at best. But thanks to technology there are a couple of ways you can do this.
Option one is to hire a brand management company to manage your brand reputation and monitor your mentions online. These companies help you manage your online brand reputation without you having to lift a finger. They save business owners the headache and worth every penny.
The second option is to use web apps like MonitorThis, Google Alerts, or Social Mention.
These apps can help you scan the internet day in day out waiting for your company or products to be mentioned. When this happens, they send you a notification telling you that your brand has been mentioned on a certain platform.
They work using your brand or product name as a sort of keyword.
Both options work just fine and are quite effective. If you have got the time and energy, you can use the apps to keep an eye out for your brand or product name.
On the other hand, if you are very busy, you can hire reputation management companies to help keep a look out.
The bottom line is to monitor your reputation but choose what option works best for you.
The Internet Is Important To Every Business
It is pretty easy to think that the internet doesn’t affect you because you run a brick n’ mortar business. You’d be wrong to think that way.
Your customers depend on the internet. They are on it day and night.
Whatever experiences they have with your brand, they will most likely post it online.
Take time to go online and check what your customers are saying about you. While you may think you are good reputation-wise, you may go online and be shocked by what you see.
Search for reviews about your brands as well as information on your business listings (if you have got one).
Create online platforms where your customers can come write reviews or lodge complaints. This makes it easier to tackle than when they post their complaints on platforms you have no access to.
Remember that protecting your brand reputation should be taken as seriously as you take your marketing. These 3 tips will help you keep your reputation from being dragged into the mud.
Additionally, protecting your brand reputation is a continuous process. As long as you have a business you must continually seek ways to keep your reputation safe.POSTED ON December 24, 2019