How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try
What in the world is conversion rate optimization?
Here’s a simple definition:
Conversion rate optimization comprise of all the things you do to get more people to your website so that they can take certain actions or convert to customers.
Conversion means different things to different people. You may want them to sign up to your mailing list, fill an appointment form, or follow you on social media.
Regardless of what conversion may mean to you, one thing is clear – increased conversion equals increased revenue.
The main purpose for optimization is to present valuable information in the simplest and quickest way possible. These days, online users have a pretty short attention span and always on the lookout for easier ways to get information.
Therefore, if you provide useful information in a format that is easily digestible, you will have a higher conversion rate.
But hold on…
Before you run off and start optimizing your website, there are questions you need to answer first:
- What is the purpose of your site?
- Who is your ideal clients/audience?
- When visitors get to your site, what actions would you like them to take?
Providing answers to these questions will help you understand your objectives and help you track your progress.
Here are 5 effective conversion optimization tips you should try out:
Get A Heatmap Or Mouse-Tracking Tool On Your Site
Want to know how your site is doing? You need to track how visitors behave when they get there. It’s not enough to just build your website and go sit down. You need to know if your visitors are engaging with your call-to-action (CTA), using the navigation bar, or how far they scrolled.
With this information, you will be able to tweak your website to improve user experience. Or change your CTA to increase its effectiveness.
This is where heatmap or mouse-tracking tools come in. They allow you see where your visitors have been and what they looked at the most on your site.
Unclutter Your Site
Too much information is as bad as too little information. Too much information can overwhelm your site visitors. Try to deliver specific information on each page of your site. Anything else that won’t help or make visitors take the desired actions should be removed.
Many businesses get too worked up about adding flashy colours, animated buttons, or longer texts. The truth is that these things do not contribute to your conversion.
You should strip every page on your site down to the most important details. Let your focus be on making it easy for your visitors to take the right action without distractions.
Post Reviews On Your Site
Reviews are immensely important to your business. Studies have shown that over 90% of consumers believe online reviews as much as they would a personal recommendation.
Did you know that adding one review to your product or service page can increase your orders by 10%? Now, imagine what adding 50 reviews would do to your orders.
Reviews help potential customers trust your business more. Since they haven’t used your product or services before, online reviews is the only way they can tell if you are worth the shot.
Speak In Your Customers Language
You can’t sell a product to a Japanese audience in English.
By that I mean you need to sound like your ideal customer in order to convert them to customers. Use reviews from previous customers to know what your customers sound like, their lingo, and what their pain points are.
If your customers call your product by a name, you will communicate better if you call it by that name. For example, if your customers say “veggies” don’t write “vegetables” in your copy, even though they mean the same thing.
Speed Up Your Website
A slow loading site is one of the biggest turn offs for web users. This study shows that customers expect your site to load in 2 seconds flat, or less. It shows that a delay of 1 second can lead to 11% less page views, 16% decrease in client satisfaction, and a conversion loss of 7%.
In other words, a 1 second page-load delay equals a leaking site.
So, whatever you do, make sure your site loads fast. Uninstall any plugins that aren’t useful to your conversion and use small-sized photo and/or video files.
If your website is an integral part of your marketing, you need to optimize it for maximum conversion. The tips outlined in this post are easy to implement and cost little to nothing. Remember that optimization is a continuous process. And as customer preferences change, you need to optimize to fit that change.POSTED ON November 26, 2019