There’s one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits.
Fostering repeat business isn’t just important for business, it is inexpensive. Did you know it costs 5 times more to get new customers than it does to retain old ones? Now you do. It is also easier to sell to someone who already knows and trusts your business than it is to a stranger.
But how do you get to keep them coming back for more?
The answer is fairly simple – provide better services that meet their needs.
For a brick n’ mortar business, it can be a tough nut to crack. You can only provide better services (or products) when you know who your customers are and what they want. Online businesses already have the internet as a leverage that they use to collect customer data.
What do you have as leverage as an offline business?
Social Wi-Fi is the answer to the question of how offline businesses can collect customer data. With social Wi-Fi technology, you can collect as much information as any online business. It helps you understand your customers better, provide quality services, and make more sales.
However, it’s one thing to have social Wi-Fi, it another thing to know how to use it to grow your sales. In the following paragraphs, I am going to show you 4 really easy ways to use Wi-Fi to improve sales.
Offer Free Wi-Fi
Gone are the days when people paid businesses for Wi-Fi access. Even though a few businesses still do that, the trend is going down fast.
Everybody wants something for nothing, including your customers. Offering free Wi-Fi helps them save money on data bundle and makes it easy for them to choose your business. Offering free social Wi-Fi can see your sales jump by at least 2%. Customers are more likely to come into your place of business and buy when they see a free Wi-Fi sign.
But that’s not all…
You should also offer free social Wi-Fi to your workers. This may seem counterintuitive to those who think it may distract their employees.
Quite the contrary.
Giving your employees free Wi-Fi access enables them to work with internet enabled devices. This makes them more efficient thereby improving the quality of their work.
Communicate More. Communicate Better
You cannot build trust and loyalty without communication. Communication is at the centre of building a lasting relationship with your customers. Research has shown that 51% of consumers in the US are loyal to businesses that communicate with them often.
With social Wi-Fi, you can communicate with your customers through various channels. You can collect contact information such as phone numbers, emails, and social media handles. Using these, you can engage your customers in the best way possible.
Communicating with customers can include new product announcement, helpful tips and tricks, new staff employment, and announcement for upcoming events or special deals.
Staying in touch will make your customers feel like they are part of the family. They will trust you more, and of course, buy more.
Gather Customer Reviews/Feedback
While you may offer an outstanding service, it is crucial to know what your customers are saying about you. Reviews and feedback give you insights into what your customers think and what they want.
Reviews are great because they serve as social proofs that make potential customers trust your business. Customer feedback can also tell you about an area of your business that you need to make changes to.
Using guest Wi-Fi, you can send out review requests to your customers using their contact details. Your review request message should contain a direct link your review page where customers can leave a review.
Remember that it is important to respond to as many customer reviews as you can. This improves your customer engagement, strengthens the bond between you and your customers, and builds your brand reputation.
You should also respond to negative reviews. Seek ways to resolve any issues your customer may have with your business and assure them while doing so. Responding to negative reviews shows potential customers that you care about the feelings of your customers.
As a result, your customer will feel cared for and be willing to spend more. Plus, new customers will want to do business with you.
Personalizing Every Experience
A study revealed that 21% of customers will buy repeatedly from a brand that speaks to them, personally. Personalization is essential for effective communication. Every marketing message you send out should speak to the customer’s individual need and preferences.
Using the customer data you have collected, you can segment your customers into different categories and communicate with them accordingly.
You can launch a loyalty program for your most loyal customers, offering them exclusive deals. Deals that may include some percentages off, buy-one-get-one-free, or one free item for X amount of dollars spent. Digital coupon with a loyal customer’s name on it is a sure-fire way of getting to his/her heart – and wallet.
As you can see, these tips can be really effective when done properly. Putting them to work can increase your sales significantly. But to use these tips, you need an efficient platform that can help you gather customer data.
You need a Wi-Fi marketing and analytics platform like SpotOn Wi-Fi.
SpotOn Wi-Fi will enable you collect, store, and organize customer data on autopilot. The data is presented in formats that are painless to interpret by anyone on your marketing team. This makes it easy for you to know your customers, spot trends, and create effective marketing strategies.
Want to know more? Contact us; we want to tell you more.POSTED ON November 7, 2019