{"id":4531,"date":"2021-03-26T15:08:47","date_gmt":"2021-03-26T15:08:47","guid":{"rendered":"https:\/\/spotonwifi.com\/?p=4531"},"modified":"2021-03-26T15:08:47","modified_gmt":"2021-03-26T15:08:47","slug":"4-profound-ways-to-make-the-most-of-your-existing-wi-fi","status":"publish","type":"post","link":"https:\/\/spotonwifi.com\/en\/4-profound-ways-to-make-the-most-of-your-existing-wi-fi\/","title":{"rendered":"4 Profound Ways to Make the Most of Your Existing Wi-Fi"},"content":{"rendered":"

Photo by Compare Fibre<\/a> on Unsplash<\/a><\/p>\n

Do you currently offer Wi-Fi to your customers?<\/p>\n

Great!<\/p>\n

Here\u2019s another question: how much are you getting out of it?<\/p>\n

I see a lot of brick n\u2019 mortar businesses who offer guest Wi-Fi struggle with engagement, sales, and repeat business. And the reason is obvious: they aren\u2019t making the most of their guest Wi-Fi platform.<\/p>\n

If you find your business struggling with engagement and sales despite having social Wi-Fi, you should read this post to the end.<\/p>\n

You are probably looking for new strategies or channels to rack up sales. I can assure you that you have all you need to make that happen without spending money on anything else.<\/p>\n

You only need to make better use of it.<\/p>\n

Let\u2019s go over 4 effective ways to make the most of your existing Wi-Fi.<\/p>\n

    \n
  1. \n

    Keep Your Content Fresh, Always<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    \u201cNever be caught unfresh\u201d is a tagline used by the Nivea brand in an ongoing ad campaign. And this applies to your business as well.<\/p>\n

    You should never let your content be caught \u201cunfresh\u201d.<\/p>\n

    You may have your UI\/UX down pat but have content that is as stale as a week-old bread. Having content that isn\u2019t frequently changed or updated will have your customers bored after a while.<\/p>\n

    And you don\u2019t want that.<\/p>\n

    What you want to do is make frequent changes to your content to keep your visitors engaged. Your welcome page is prime real estate on your Wi-Fi platform. That\u2019s where you capture or lose the precious attention of your customers.<\/p>\n

    Take advantage of what little attention that customers pay to your welcome page to serve up exciting content. These could be latest brand news, promotions, product announcements, maybe even a new blog post.<\/p>\n

    Whatever you do, keep it fresh, always.<\/p>\n

      \n
    1. \n

      Run Ads On Your Wi-Fi Platform<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Ads make sense where there\u2019s traffic.<\/p>\n

      As an offline business, you have people coming in and going out your business place every day. That\u2019s traffic. And you can show ads to them, just like you see on Facebook.<\/p>\n

      However, you won\u2019t be showing ads for your products\/service; you would have other businesses show ads to your customers and charge them for it.<\/p>\n

      This would be brilliant for large retail stores, hotels, airports, and schools. The goal is to allow businesses with complimenting products\/services air their ads in other to make the most of it.<\/p>\n

      With this, you control what kind of ad is shown, when, and the cost.<\/p>\n

      Go here to learn more about how to make money with your social Wi-Fi platform<\/a>.<\/p>\n

        \n
      1. \n

        Add A Little Extra To Your Wi-Fi <\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Wi-Fi is mighty good as an incentive to get customers in through your door.<\/p>\n

        But what if you could offer more?<\/p>\n

        There are quite a few services you can integrate with your Wi-Fi that\u2019d make it juicier. Integrations such as check-in, Loyalty food ordering, wayfinding, live updates, surveys, parking, etc. depending on your sector, you can find integrations that\u2019d work well for your business. Your Wi-Fi is the rock to which these integrations are anchored.<\/p>\n

        For instance, loyalty programs have been used by thousands of businesses over the years to boost sales. You could design your own loyalty program or use a third party setup.<\/p>\n

        Look around and integrate whatever other services will add more value to your customers.<\/p>\n

          \n
        1. \n

          You Got Data, Use It<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          This is a no-brainer, right?<\/p>\n

          However, you\u2019d find there are lots of business owners who over customer data. The result? Poor marketing decisions are made which leads to loss of revenue.<\/p>\n

          The fact is, the most average of Wi-Fi platforms can collect customer data. Data that cover things like demographics, daily visits, items bought, foot traffic, visit duration, last visit, and more. Other, more robust Wi-Fi platforms<\/a> can collect a ton of other customer information.<\/p>\n

          With information collected from integrations and other sources, businesses can run data-driven marketing campaigns. Data-driven campaigns get the most ROI on your marketing budget.<\/p>\n

          Using your data, you get to know and communicate with your customers on a personal level. This helps to strengthen the bond between them and your brand.<\/p>\n

           <\/p>\n

          We can always help you make the most of your Wi-Fi platform. But what if you don\u2019t even have a Wi-Fi platform?<\/p>\n

          *Gasps*<\/p>\n

          That\u2019s a terrible place for your business to be. And it\u2019s because you are losing out on a great way to delight your customers and make more money.<\/p>\n

          Shoot us a message<\/a> and let\u2019s get you started on your Wi-Fi journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Photo by Compare Fibre on Unsplash Do you currently offer Wi-Fi to your customers? Great! Here\u2019s another question: how much are you getting out of it? I see a lot of brick n\u2019 mortar businesses who offer guest Wi-Fi struggle with engagement, sales, and repeat business. And the reason is obvious: they aren\u2019t making the […]<\/p>\n","protected":false},"author":1,"featured_media":4532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1628],"tags":[],"class_list":["post-4531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wifi-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/posts\/4531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/comments?post=4531"}],"version-history":[{"count":0,"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/posts\/4531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/media\/4532"}],"wp:attachment":[{"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/media?parent=4531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/categories?post=4531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spotonwifi.com\/en\/wp-json\/wp\/v2\/tags?post=4531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}