Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n\u2019 mortar businesses can acquire this data through customer WiFi analytics,\u00a0to be\u00a0used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuable customer data. However, customer WiFi analytics have turned the tables and have given brick n\u2019 mortar businesses a competitive edge. Even without external help, offline businesses now have access to reliable data that allows them understand customer behavior.<\/p>\n
Thanks to technology, anyone can easily understand and interpret the numbers, charts, and all other metrics used to measure customer data from guest WiFi analytics. By understanding three major\u00a0parameters\u00a0of WiFi analytics, marketers can measure the impact of all their marketing efforts. The parameters are: customer acquisition, customer engagement and customer retention.
\nThese\u00a0parameters\u00a0are three stages in a cycle that happens in every business, from when a customer walks into your business, till when they leave. Let\u2019s look at these parameters individually:<\/p>\n
This is the first stage of every business. And by \u2018business\u2019 we are referring to the exchange of product\/service for cash. The success of any business depends on this\u00a0parameter\u00a0because without new customers, a business cannot grow.<\/p>\n
Utilizing data from customer WiFi analytics, marketers can tell how many new customers walk through the front door every day<\/a><\/span>. This increase in new customers is\u00a0indicative of\u00a0an effective marketing campaign. With this kind of data, marketers know what kind of marketing strategy is effective for bringing in new customers and those that are not.<\/p>\n This is the second stage and a critical\u00a0parameter\u00a0as well. After getting new customers, marketers would want to know how often the customers return, how much time they spend when they visit, how much they spend when they do, what time of the day\/week\/month they visit and how\u00a0frequently\u00a0this happens.<\/p>\n Data from customer WiFi analytics\u00a0reveal\u00a0these patterns and more. Thus, allowing marketers to understand customer behavior. This, in turn, will help marketers to create the right message based on what the analytics is showing at any\u00a0point in time. They can also\u00a0observe\u00a0the direct impact of that message on the customer engagement.<\/p>\n This is the third\u00a0parameter\u00a0and the third stage of the business cycle. Businesses grow with new customers and\u00a0are sustained\u00a0by repeat customers. To\u00a0ensure\u00a0this sustainability, marketers need to put systems in place to keep the newly engaged customers doing business with them again and again.<\/p>\n But to accurately\u00a0ascertain\u00a0what system would effectively retain newly engaged customers coming back, marketers would need to rely on the\u00a0day-to-day\u00a0information collected from customer WiFi. This information will allow marketers to design marketing programs<\/a><\/span> that will help cement the loyalty of repeat customers. This can also help to\u00a0identify\u00a0and secure \u2018risk\u2019 customers, i.e. customers who may likely take their business somewhere else.<\/p>\n Seeing the effects of all marketing efforts, marketers can now tweak their plans to suit every situation until they have achieved their marketing\u00a0objectives. The ability to understand and use customer WiFi analytics efficiently, remains a tool that marketers can use to shape their marketing campaigns for\u00a0the three stages.<\/p>\n An easy way to monitor, use and benefit from the gain of these systems, is by implementing ‘Social WiFi’. This offers your guests free WiFi, in return for details like date of birth and their e-mail address. This system is connected to a platform (dashboard) that gives\u00a0 you access to analytics, (automated) marketing,\u00a0 WiFi management and online reviewmanagement. The best part of all this?\u00a0 You don’t have to be a techie to understand how it works. The entire system is plug&play and very easy to use.<\/p>\nCustomer Engagement<\/h2>\n
Customer Retention<\/h2>\n
Easy all-in-one platform<\/h2>\n