Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes.
Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues.
In business, it is also the most reliable and cost-effective channels to communicate with your customers. Here are some facts to help you better understand the value of email:
- 92% of web users have at least one email account, according to Forth Source.
- The number of email users will increase to 3 billion by the year 2020, according to The Radicati Group.
- Email marketing is 40 times more effective than social media, according to Mckinsey & Company.
- Online purchase processes happen three times faster through emails than social media, according to Mckinsey & Company.
- 91% of people check their emails at least once a day, and prefer to get business messages through email, according to Channels Preferences Survey.
Sounds amazing, right?
But with all that greatness, there are many who still do not get the best of results from email.
Because they do not know how to create attractive email subject lines.
Subject lines are the first things your recipients see when your email hits their inbox. Your subject lines must give your recipients a reason to read your email.
It has to be compelling, consistent, appealing, and strong.
Bad subject lines are the major reasons for low open rates. To help you write better subject lines, I have put together 7 things you should consider.
Here they are:
Create A Fear Of Missing Out (FOMO)
Nobody likes to lose or miss out on something exciting or profitable. And so, creating a fear of missing out will get more people eager to open your email.
You should learn to use words or punctuations that give your recipients a sense of urgency. Or you use words that show that your commodity or service is limited in supply.
People value on what is scarce. Creating scarcity in your subject line is guaranteed to get your emails opened.
For example: ‘Winter is coming! Get our limited edition winter jackets at discount prices now.’
Humans are mostly curious in nature. We love to know what’s ‘behind the veil’. You can use this Curiosity to your advantage. Infuse words that inspire people to look forward to reading your email. Create your subject line and let their curiosity do the rest.
For example: ‘Our winter discounts will blow your mind! Check them out here.’
Add A Bit Of Personalization
I am sure you love to see your name in bold letters in the heading of an article. Your recipients do, too. People love anything with their name on it. Personalization adds value to your message. And that’s why customized products are more expensive than regular products.
This is why you must include your customers’ names in your subject lines. Studies have shown that emails that contain the first name of the recipient have better open rate than those without.
With the right marketing platform such as SpotOn Wi-Fi, you can collect customer contact info including their names. Using this data, you can address your email recipients on a personal level.
Go With The Times/Season
Don’t sell winter jackets in the heat of summer. What I am saying is let your subject lines resonate with current events. If you manage restaurant email and it’s winter time, invite your customers over for a hot bowl of soup. Is it lunchtime on a workday? Tempt them with a tasty lunch meal. Is it weekend? Send them weekend special offer.
I am sure you get the picture?
Your customer’s birthday is also another great opportunity to flow with the season. Mention it in your subject line and the only thing that will be surer than your email being opened is the sunrise.
In addition to loving their names in your subject line, your customers love to be part of a special group. They love to have offers that no one else is getting; to be treated specially. Put an element of exclusivity and your recipients will open your email faster than they can blink.
For example: ‘Offer for loyal clients only.’ Or ‘Hey Brian, a special offer just for you’.
Include An Emoticon
Emoticons or emojis help us add expressions to our writing. They make your subject lines pop and stand out from the lot. When used appropriately, they increase your chances of getting your email opened. Make sure you don’t overdo it. Put too many emojis and you risk your email being tossed in the spam folder.
Do your best to keep your subject lines short and focused on the content of the email. Remember that your readers are mostly using their mobile phone to access their emails. And if your subject lines are too long, they will get cut off somewhere in the middle.
The ideal length of your subject lines should be 50 characters or less.
Many businesses who do not make it with email marketing fail to take these things into consideration. Don’t be those guys. Email marketing is an effective way to grow your business.
Email marketing does have a weakness though. And that is customers information. If you do not know who your customers are, you will fail to communicate effectively with them.
Therefore, you need an efficient platform to help you gather information.
Wi-Fi marketing and analytics softwares can help you collect adequate customer data. The data will help you know what your customers want and the best way to deliver it.
Want to find out more? Contact us right away and let us help.POSTED ON November 12, 2019