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  • How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    Measuring ROI market research 1024x538 - How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their offline or online marketing. Online businesses have had it way better. The internet makes it easy for them to collect, store, and use custo continue reading...


  • How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    ImageForArticle 7751 - How Wi-Fi Sensor Technology Can Help You Measure Consumer Behaviour

    For decades, business owners have sought to understand consumer behaviour. They have always been aware of how valuable such information would be. Before now, they had employed several different mean to glean this data. This included video recording, data tracking tools, sales record, etc.  However, continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • 3 Tips to Turning One-Time Shoppers into your Customers Forever

    apples buy customer 95425 - 3 Tips to Turning One-Time Shoppers into your Customers Forever

    As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. It is also the reason why we have advanced rapidly as a species. On the converse, this makes us fickle and hard to please. Ever since the first business transaction in human continue reading...


  • Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    WiFi - Important Factors to Consider When Choosing Wi-Fi Marketing & Analytics Software

    Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Marketing analytics and marketing software can help you collect invaluable customers’ data. Data that can help you to understand your c continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 4 Ways to Drive Sales Through Wi-Fi Location Analytics

    scanpaygo - 4 Ways to Drive Sales Through Wi-Fi Location Analytics

    Did you know that you are missing out on a great opportunity to boost your ROI if your marketing campaign is not integrated with location analytics through your social Wi-Fi? Now you do. It is common knowledge that without traffic no business can survive, both online and offline. For brick n’ mort continue reading...


  • 8 crucial business questions answered by Guest WiFi

    guest wifi

    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • The use of WiFi marketing and analytics to drive profits and improve marketing results

    customer wifi analytics

    Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...


  • 4 simple ways to get positive online reviews on Tripadvisor

    online reviews

    Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • How to drive ROI using customer profiles & analytics

    wifi marketing analytics

    Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...


  • Restaurant WiFi

    restaurant wifi

    Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...


  • 3 things WiFi analytics can tell you about your customers

    wifi analytics

    WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...


  • Hospitality WiFi, WiFi Marketing & Analytics

    hospitality wifi

    Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...


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