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Photo by Compare Fibre on Unsplash Do you currently offer Wi-Fi to your customers? Great! Here’s another question: how much are you getting out of it? I see a lot of brick n’ mortar businesses who offer guest Wi-Fi struggle with engagement, sales, and repeat business. And the reason continue reading...

Photo by Misha Feshchak on Unsplash Wi-Fi has become such a huge commodity nowadays. Most customers won’t even come close some businesses if there’s no Wi-Fi. Business owners have in turn taken advantage of this to get more customers in through their doors. Restaurants use them to keep cus continue reading...

Owing to the pandemic a lot of countries are in a partial or total lockdown. This means that most businesses are either totally closed down or are operating under strict health regulations. A few lucky business owners operate from home and have little to no need to use their offices. However, continue reading...

Photo by Mitchell Luo  Customers want Wi-Fi, especially when it’s free. People literally look for a Wi-Fi sign before they walk into a store or restaurant. Don’t believe it? Check out this study by the Yankee Group. It reports that 96% of customers say they’d rather do patronize continue reading...

Photo by: Adam Winger Spas and Salons are lucrative businesses and that’s without a doubt. Why? Because they offer services that are in high demand. However, regardless of how high the demand is, you need to improve the experience of your customers. Outstanding customer experience is a ma continue reading...

Customer data is crucial to every business – both large and small. In a fast changing world, understanding your customers has never been more important than it is now. It also has never been easier for small and medium sized businesses than it is today. A few years ago, only large corporations continue reading...

Wi-Fi marketing and analytics platforms have become powerful tools that offline businesses use to collect customer data. Using this tool, marketers can effectively communicate with their customers. They do this based on data such as visit frequency, amount spent per visit, social media activities continue reading...

Have you ever heard of location marketing? If you haven’t, you are not alone. There are many business owners who haven’t. And a few who have aren’t maximizing it to its full potential. Basically, location marketing is raising local awareness and driving traffic to a business’ physical loc continue reading...

How do you generate leads as an offline business? Print ads? TV commercials? Word-of-mouth? Since the start of the digital age, online businesses have had a good run with lead-generation. With a myriad of tools and platforms readily available, generating leads came easy to them. Now, Wi-Fi techno continue reading...

You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first. For those of you who do not know, continue reading...

For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their marketing. Both offline and online. Online businesses have had it way better. The internet makes it easy for them to collect, store, and continue reading...

How well do you understand your customers? Understanding your customers is key to boosting your sales, and ultimately, revenue. If this wasn't true, big brands won't be spending hundreds of thousands of dollars on customer data. For decades, business owners have sought to understand consumer b continue reading...

As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. And because of this, we have advanced rapidly as a species. Conversely, this makes us fickle and hard to please. Ever since the first business transaction in human his continue reading...

Technology is changing the retail business landscape. If you haven’t realized how powerful Wi-Fi analytics and marketing software are, then you are missing out. Wi-Fi analytics and marketing software can help you collect invaluable customers’ data. Data that can help you understand your cu continue reading...

If you are a savvy offline retail marketer, then you know what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to tell the difference between them. Not knowing th continue reading...

Did you know that can boost your ROI with your social Wi-Fi using location analytics? Now you do. It is common knowledge that without traffic no business can survive, both online and offline. For brick n’ mortar businesses foot traffic in and around the premises is very important to the bott continue reading...

There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...

A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...

You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. In our pres continue reading...

What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...

Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...

Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...

It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...

Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...

Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...

WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...

Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...