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Photo by Mitchell Luo  Customers want Wi-Fi, especially when it’s free. People literally look for a Wi-Fi sign before they walk into a store or restaurant. Don’t believe it? Check out this study by the Yankee Group. It reports that 96% of customers say they’d rather do patronize continue reading...

Photo by: Adam Winger Spas and Salons are lucrative businesses and that’s without a doubt. Why? Because they offer services that are in high demand. However, regardless of how high the demand is, you need to improve the experience of your customers. Outstanding customer experience is a ma continue reading...

Have you ever experienced bad Wi-Fi connection? In this day and age, there are only a few things more annoying than poor Wi-Fi network. There’s nowhere else people experience poor Wi-Fi connection than in hotels. Why? Well, there could be a zillion reasons for poor Wi-Fi connectivity. It continue reading...

There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits. Fostering repeat business isn’t j continue reading...

Have you ever experienced slow internet connectivity with Wi-Fi? Your answer is mostly likely ‘Yes’. Hooking up to a Wi-Fi network that is slow can be frustrating. It could take forever to load the simplest web pages. And as more devices get connected to the network, it slows down to a halt. continue reading...

Hotels and internet access go well together. People book hotels for leisure and business accommodations which means they would love to enjoy their stay there. While most hotels have facilities in place that help their guests have a great time, none of them compares to internet access. Lots of peo continue reading...

Customer data is crucial to every business – both large and small. In a fast changing world, understanding your customers has never been more important than it is now. It also has never been easier for small and medium sized businesses than it is today. A few years ago, only large corporations continue reading...

Wi-Fi marketing and analytics platforms have become powerful tools that offline businesses use to collect customer data. Using this tool, marketers can effectively communicate with their customers. They do this based on data such as visit frequency, amount spent per visit, social media activities continue reading...

What are you waiting for? Are you still wondering if there is any benefit to offering free Wi-Fi to your customers? Data is currently the most consumed resource on the planet, only topped by water and concrete. Offering free Wi-Fi is one of the best things you can do for your customers. It can help continue reading...

Chances are, you offer free guest Wi-Fi to all your customers both regular and first-timers. It has suddenly become a prerequisite for visitors to visit your business. Most customers these days would not even enter your store or restaurant if you do not have a “free Wi-Fi" sign post outside your d continue reading...

Information, as they say, rules the world. And in this era of information generation and consumption, free access to data is invaluable. This has put mobile data plans at the top of the list of items in mobile phone packages. People spend a lot of money on monthly subscriptions for data plans. continue reading...

Internet access is golden. Free Wi-Fi has become a must-have commodity for many retail businesses. Customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they continue reading...

As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. And because of this, we have advanced rapidly as a species. Conversely, this makes us fickle and hard to please. Ever since the first business transaction in human his continue reading...

If you are a savvy offline retail marketer, then you know what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to tell the difference between them. Not knowing th continue reading...

Restaurant WiFi It’s not uncommon to see restaurant marketers floundering in their efforts to acquire customer information, in a bid to learn more about them. More often than not, they find themselves with scarce resources and without proper tools garner useful data. For these marketers, this dat continue reading...

WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...

Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...