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  • Online Review Trends in 2020: 5 Major Things to Expect

    Laptop on desk Google search for online reviews 1080x628 - Online Review Trends in 2020: 5 Major Things to Expect

    I have written more than a couple of articles that stress the importance of customer reviews. Look at all the figures I included in this article to get an idea of how crucial online reviews are to your business.Seen them yet?As you may have deduced from those studies and surveys, online revi continue reading...


  • Do You Want To Buy Fake Reviews? Don’t! – Here’s why

    Fake Reviews Photo - Do You Want To Buy Fake Reviews? Don’t! – Here’s why

    Reviews, especially positive ones, make people want to do business with your brand. If you didn’t know this, you do now.But you probably require some convincing for you to believe how important reviews are. Here are some statistics to put things in the right perspective:94% of consumers continue reading...


  • A Quick Guide on How to Ask Your Customers for Reviews

    Screen Shot 2016 09 20 at 9.07.40 AM - A Quick Guide on How to Ask Your Customers for Reviews

    Social proof, in the form of online customer reviews, has quickly risen to the top as one of the most effective marketing tools.And for good reason.Customer reviews now serve as the new word of mouth. Research has shown that 92% of customers will seek online reviews before making a purchase. continue reading...


  • 5 Major Tips for Building a Strong Employer Brand

    employer brand - 5 Major Tips for Building a Strong Employer Brand

    In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job.While you can use customer reviews to build your business from the outside, your e continue reading...


  • Here Are 6 Keys to a Successful Corporate Reputation Management

    orm online reputation management 1024x461 - Here Are 6 Keys to a Successful Corporate Reputation Management

    Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status.Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...


  • What Does A Customer Review Mean To You, A Passing Compliment Or A Business Tool?

    customer reviews - What Does A Customer Review Mean To You, A Passing Compliment Or A  Business Tool?

    Do you read a customer review and go, ‘meh, nice compliment’? Or do you get on the edge of your seat to exploit every ounce of it?Granted, one review is just that – one review. But when they begin to add up, do you still see them the same way you see a single review or do you see them as t continue reading...


  • What You Need To Know About Brand Reputation Management

    Brand Reputation - What You Need To Know About Brand Reputation Management

    Consumer behaviour is changing. That is neither a good thing nor a bad thing.Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand.Thanks to technology, discussions about your business can happen anywhere onl continue reading...


  • Top 5 Local SEO Factors That Can Improve Your Local Online Presence

    Local SEO 1 - Top 5 Local SEO Factors That Can Improve Your Local Online Presence

    Are you a small business owner looking to get customers easily online? Then you need to consider local SEO. Local search visibility is quite important for small businesses as it makes up 35% of all search traffic. Sadly, only about 30% of small businesses have a plan for their local SEO.In this continue reading...


  • 7 Keys to a Successful Social Media Reputation Management

    reputation management - 7 Keys to a Successful Social Media Reputation Management

    There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach.Today most customers go online to get information before making a purchase. And so having an online continue reading...


  • 5 Ways to Spot Illegal Reviews and What to Do about Them

    fake reviews - 5 Ways to Spot Illegal Reviews and What to Do about Them

    Online reviews can be bad for business.I know. It goes against everything I have said about them in our other blog posts.The truth is, online reviews are pretty useful for businesses in many ways. They can be used to acquire new customers. They can help you spot a flaw or two in your busines continue reading...


  • A Best Practices Guide to Facebook Reputation Management

    ss reputation - A Best Practices Guide to Facebook Reputation Management

    As a business, your reputation is important. And this includes your reputation on the internet.Facebook has positioned itself as a force to reckon with as far as online reputation is concerned. This makes it an important platform for businesses who take the improvement and management of their on continue reading...


  • 5 Questions to Ask To Get Feedback from Your Customers

    04 Customer Feedback Survey@2x - 5 Questions to Ask To Get Feedback from Your Customers

    Customer reviews are important to your business.You may or may not realise this but it’s true. More than 80% of people believe online customer reviews as much as personal recommendation.Businesses can acquire a ton of new customers just by displaying the feedback of their current customers continue reading...


  • 6 Proven Ways to Get More Customer Reviews and Ratings

    Get Customer Reviews - 6 Proven Ways to Get More Customer Reviews and Ratings

    Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can help your business.Customer revie continue reading...


  • You Can Turn A Dissatisfied Customer Into A Loyal Customer: Here’s How

    replying to negative reviews - You Can Turn A Dissatisfied Customer Into A Loyal Customer: Here’s How

    Nowadays, nearly everything is connected. Access to the internet is way easier now than it was 15 years ago. This has made it easy for anyone to go online and a leave a word or two about their experience with a brand.Customer reviews have become invaluable to business owners and marketers alike. continue reading...


  • You Can Use TripAdvisor and Yelp to Evolve and Grow Your Business: Here’s How

    Screenshot 20181231 145523 - You Can Use TripAdvisor and Yelp to Evolve and Grow Your Business: Here’s How

    Do you know how your business is doing? If you do, then it means you have some parameters with which you measure your business growth.There is one important metric that many businesses do not use often to measure growth – customer satisfaction. Ignoring customer satisfaction as a way to measur continue reading...


  • Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Positive Reviews on Google - Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Humans are pretty smart and (sometimes) lazy. These two characters make them both innovative and devious. Most of the inventions we enjoy today came into being because we are smart and needed to do something faster. In the same vein, most of the wrongdoings happen because we are smart and want to ge continue reading...


  • 9 New Features of Google My Business You Can Use To Generate Sales

    GoogleMyBusiness April 9746D5B2B09B1 - 9 New Features of Google My Business You Can Use To Generate Sales

    Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is.Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...


  • Building Customer Loyalty in Your Restaurant: 7 Important Keys to Consider

    sophie augustin owDoFINB5NE unsplash - Building Customer Loyalty in Your Restaurant: 7 Important Keys to Consider

    For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...


  • 7 Effective Ways to Get More Reviews On Google

    5 Reasons Why Your Business Needs Online Reviews How To Get Them 1 - 7 Effective Ways to Get More Reviews On Google

    Many years ago, before the advent of the internet, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • The 5 Best Review Sites For Restaurant Businesses

    review sites expand 785 - The 5 Best Review Sites For Restaurant Businesses

    In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that review se continue reading...


  • 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    google review link 5 stars 933x445 - 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...


  • 7 Ways Restaurant Can Use Social Media Effectively For Free

    petr sevcovic 1259973 unsplash - 7 Ways Restaurant Can Use Social Media Effectively For Free

    Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...


  • 5 positive ways to handle a negative review

    online reviews

    Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...


  • 4 simple ways to get positive online reviews on Tripadvisor

    online reviews

    Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...


  • How to drive ROI using customer profiles & analytics

    wifi marketing analytics

    Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...


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