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Photo by Icons8 Team on Unsplash Nowadays, nearly everything is connected. At least until the Internet of Things comes on strong. Access to the internet is way easier now than it was 15 years ago. This has made it easy for anyone to go online and a leave a word or two about their experience wi continue reading...

It’s no news that customer reviews are a prime factor for generating sales. This makes it important for you to get reviews from your customers about your brand. You are a smart person. You know how crucial customer reviews are to your business, so I won’t go into all that. You obviously have continue reading...

Photo by Solen Feyissa on Unsplash Humans are pretty smart and, I’d say, sometimes, lazy. These two characters make them both innovative and devious I tell you. Most of the inventions we enjoy today came into being because we are smart and needed to do something faster. In the same vein, mos continue reading...

In recent times, more and more buying decisions are influenced by online reviews. Online reviews have almost suddenly become an critical tool for business growth and exposure. They are increasingly acting as online social proof that a business is credible. Over 80% of consumers affirm that rev continue reading...

Online reviews can be bad for business. I know. It goes against everything I have said about them in our other blog posts. The truth is, online reviews are pretty useful for businesses in many ways. They can be used to acquire new customers. They can help you spot a flaw or two in your busines continue reading...

Customer reviews are important to your business. You may or may not realise this but it’s true. Well over 80% of your customers believe online reviews as much as a recommendation from a friend. Imagine that. This means that businesses can acquire a ton of fresh customers just by displayin continue reading...

Photo by henry perks on Unsplash Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can h continue reading...

You know how important customer reviews are, don’t you? I bet you do. They are so important there are a bunch of websites out there dedicated to collecting and keeping them. Think Yelp, TripAdvisor, Zomato, and you will begin to see the picture. Their importance is also depicted by the nu continue reading...

Photo by Andre Hunter on Unsplash The internet is an amazing tool, wouldn’t you agree? It gives your business the opportunity to reach out to millions of prospective customers that you’d normally not be able to reach. It provides platforms for customers to come in contact with products/ser continue reading...

Photo by Arlington Research on Unsplash What is a customer review/feedback? A customer review or feedback is a piece of content (e.g. text, video, etc.) created by a customer expressing a positive or negative experience such a customer had with a business/brand. How important is customer review t continue reading...

A customer review or feedback is a piece of content (e.g. text, video, etc.) created by a customer expressing a positive or negative experience such a customer had with a business/brand. Let’s talk about reviews, shall we? If you are a restaurant manager, I can bet that the thought of review continue reading...

The internet is undeniably a blessing to the world. Wouldn’t you agree? It brought with it nearly infinite choices for consumers, as well as helping businesses reach a wider market. But it also came along with some challenges. One of such challenges is that customers receive an avalanc continue reading...

As a business, you should already know how crucial it is to listen to your customers. In this fiercely competitive world, the brands that listen are the brands that win. Why? Because customers love being heard. It makes them feel special. Additionally, it gives you the opportunity to continue reading...

So, you want to build a VOC program? You probably have heard a lot about voice of the customer from a friend or colleague. Or perhaps you have read our article about Voice of the Customer: How to listen to them. Whatever the case may be, you have discovered how important it is and want to lear continue reading...

Do you want to know what your customers think about you? I am sure you do. Because knowing what your customers are saying about you is important to building a brand that is customer-centric. Like a polygraph, it helps you see into the minds of your customers and gain insights to what they need continue reading...

Online reviews are here to stay. There’s nothing anyone can do about it. You can either get with the program or be left out. The internet has given customers the power to raise a brand or pull it down using reviews. With it, customers can express their opinion about a brand, whether good or bad continue reading...

Short answer? Yes, they do. A lot has been said about the power of online reviews. You may even have read a couple of our articles about the same. The fact is that customer reviews pack way more punch than some business owners are willing to give it credit for. If you belong to that class, continue reading...

Your brand is only as good as your reputation. Period. Let that sink in for a bit. No matter how great your product is, its value is weighed on the scale of your reputation. Seeing the importance of this, have you ever wondered how people perceive your reputation? I will tell you. If continue reading...

Image Source: Nextiva We have written quite a number of articles about online reviews. Each one of them educates you on one aspect of online reviews that is important for your business. The internet has changed the way we access, process, store, and consume information. It has changed how we d continue reading...

Yelp is a familiar name in the sphere of local businesses. If you have ever had to look up a restaurant or hotel online, Yelp would undoubtedly have been at the top of the result page. For many years – over a decade now – yelp has grown to be a giant in the online business directory sphere ma continue reading...

I have written more than a couple of articles that stress the importance of customer reviews. Look at all the figures I included in this article to get an idea of how crucial online reviews are to your business. Seen them yet? As you may have deduced from those studies and surveys, online revi continue reading...

Reviews, especially positive ones, make people want to do business with your brand. If you didn’t know this, you do now. But you probably require some convincing for you to believe how important reviews are. Here are some statistics to put things in the right perspective: 94% of consumers continue reading...

Social proof, in the form of online customer reviews, has quickly risen to the top as one of the most effective marketing tools. And for good reason. Customer reviews now serve as the new word of mouth. Research has shown that 92% of customers will seek online reviews before making a purchase. continue reading...

In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job. While you can use customer reviews to build your business from the outside, your e continue reading...

Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status. Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...

Do you read a customer review and go, ‘meh, nice compliment’? Or do you get on the edge of your seat to exploit every ounce of it? Granted, one review is just that – one review. But when they begin to add up, do you still see them the same way you see a single review or do you see them as t continue reading...

Consumer behaviour is changing. That is neither a good thing nor a bad thing. Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand. Thanks to technology, discussions about your business can happen anywhere onl continue reading...

Are you a small business owner looking to get customers easily online? Then you need to consider local SEO. Local search visibility is quite important for small businesses as it makes up 35% of all search traffic. Sadly, only about 30% of small businesses have a plan for their local SEO. In this continue reading...

There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach. Today most customers go online to get information before making a purchase. And so having an online continue reading...

As a business, your reputation is important. And this includes your reputation on the internet. Facebook has positioned itself as a force to reckon with as far as online reputation is concerned. This makes it an important platform for businesses who take the improvement and management of their on continue reading...

Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is. Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...

For ventures to stay profitable, business owners must tip the balance between loyal customers and the other customers – in favour of loyal customers. A report published by Belly shows that small businesses get 72% of their revenue from their loyal customers. I have a saying – businesses grow by continue reading...

Before the internet was born, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be wise to seek r continue reading...

Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same ti continue reading...

Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap betwe continue reading...

Online reviews The internet is an amazing tool. It gives businesses the opportunity to reach out to millions of prospective customers. It provides platforms for customers to come in contact with products/services, purchase and review them. And that last part is where it can get really good or reall continue reading...

Review sites have slowly, but surely, become an indispensable tool to many brick n’ mortar businesses, especially restaurants. Increasingly, people are relying on review sites such as Tripadvisor, Google and Yelp to make decisions as to which restaurant to dine at. This makes having positive onlin continue reading...

Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...