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Ever heard of the Cookiepocalypse? Yeah, I know, sounds like something Dr. Frankenstein whipped up in his lab. But it isn’t, I guarantee it. Cookiepocalypse is a term coined by marketers to describe the impending termination of the use of digital cookies. You know, cookies, those little snip continue reading...

How did your business fair in 2020? Great? Just okay? Sucked like hell? While a few businesses cashed out big during the pandemic, many others saw their revenue tank. And of them all, the hospitality industry suffered the most. If you belong to the latter, you may be wondering how you can r continue reading...

Owing to the pandemic a lot of countries are in a partial or total lockdown. This means that most businesses are either totally closed down or are operating under strict health regulations. A few lucky business owners operate from home and have little to no need to use their offices. However, continue reading...

Photo by henry perks on Unsplash Are you ignoring customer reviews and ratings? That’s a big mistake. Why, you ask? Because customer reviews is a powerful marketing tool. It is also an effective way to acquire more loyal customers. Here are 5 reasons why proactively getting 5-star reviews can h continue reading...

Photo by Arlington Research on Unsplash What is a customer review/feedback? A customer review or feedback is a piece of content (e.g. text, video, etc.) created by a customer expressing a positive or negative experience such a customer had with a business/brand. How important is customer review t continue reading...

Photo by Mohammad Metri on Unsplash Do you sometimes feel like reviews and feedback aren’t enough to know what your customers want? I feel the same way, too. Customers usually hold back their feelings or opinions about your brand or industry on your ‘official’ review platforms. And th continue reading...

Influencer marketing is all the rave right now. Wouldn’t you agree? It is beyond doubt a really effective form of marketing and has earned its place in the ranks. In spite of its efficacy, not many brands are taking advantage of it. And their reason for that is valid. Influencer marketing continue reading...

To be honest, the world of digital marketing can be overwhelming. Dealing with paid ads, social media, search engine optimization, email marketing, etc. is tough, and sometimes, expensive. Add all that to getting exposure for your business and you have got yourself a pretty tricky situation. G continue reading...

Photo by: Sam McGhee Did you know that one-third of all online activities involve watching videos? That’s amazing and it shows you how popular videos are to internet users. When you add that to the fact that 45% of internet users watch up to hour or more of videos content every single week, continue reading...

Photo by Headway After spending so much on marketing to acquire new customers, it isn’t fun to lose them. However, things happen that are sometimes beyond your control and may cause your new customers to go dormant. For instance, owing to the covid-19 pandemic lots of companies lost many cu continue reading...

Photo by: Nick Hillier It’s tough running an offline store right now. Not with all that competition out there. Imagine trying to make sales when you have got brands like Amazon and Etsy sucking up all the potential customers like some gigantic vacuum cleaner. Throw in a pandemic and you h continue reading...

Photo by: Igor Miske A website is crucial to any kind of business, don’t you think? While offline businesses interact with their customers in person, it is easy for owners to dismiss the need for a website. They may assume that a website is unnecessary to the growth of their business. Not continue reading...

Photo by: Merakist How do people find local businesses online? Simple. They break out their phones and run a web search for local business that offer the service/product they need. And in this age of mobile devices, this is happening a lot. This means that, if you run a local business continue reading...

The internet is undeniably a blessing to the world. Wouldn’t you agree? It brought with it nearly infinite choices for consumers, as well as helping businesses reach a wider market. But it also came along with some challenges. One of such challenges is that customers receive an avalanc continue reading...

Did you know that there are almost 4.4 billion people on the internet today? That’s more than half the world’s population. And that number will keep growing every year. This means that there will be more and more people interacting with businesses around the world through the internet. The continue reading...

How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try What in the world is conversion rate optimization? Here’s a simple definition: Conversion rate optimization comprise of all the things you do to get more people to your website so that they can take certain actions or convert continue reading...

In our previous article, I mentioned that humans are judgemental. Some people may not have taken it lightly, even when they know it’s the truth. I also gave a few reasons why you should take quality photos and how they affect your online credibility, visibility, and conversions. If you misse continue reading...

Are humans judgemental? Or let me make that question a bit personal: Would you consider yourself a judgemental person? Most people wouldn’t. Most people consider themselves fair and kind; they believe they give everyone a fair chance and benefit of doubt. But the truth is we are all judge continue reading...

Social media is a buzzword in this present day. It has become so popular that it is nearly impossible to make 3 sentences about the internet without mentioning social media. For all the years social media has been around, it has grown powerful. Just how powerful is social media? To give you a continue reading...

Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes. Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues. In business, it is also the m continue reading...

The importance of being found on Google Maps cannot be over-emphasized. Online businesses have web addresses that make them easy to locate. For an offline business, it’s not the same thing. Even though you may have a website, you need people to visit your physical location to do business with you. continue reading...

There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits. Fostering repeat business isn’t j continue reading...

I am sure you have been to a restaurant at one time or the other. What was that one thing that made you choose to dine at that particular restaurant? Was it the food and drinks? Did you like the restaurant staff? Did you choose it because of the occasion? Or did you have more than one reason? Whi continue reading...

Social proof, in the form of online customer reviews, has quickly risen to the top as one of the most effective marketing tools. And for good reason. Customer reviews now serve as the new word of mouth. Research has shown that 92% of customers will seek online reviews before making a purchase. continue reading...

Customer data is crucial to every business – both large and small. In a fast changing world, understanding your customers has never been more important than it is now. It also has never been easier for small and medium sized businesses than it is today. A few years ago, only large corporations continue reading...

Every business experiences seasons of slowness. Your bar is no different. But that doesn’t mean you can’t do anything about it. You probably have thought long and hard about it, and maybe tried a few things without any results. Relax, I have got you covered. Wait… Did you consider continue reading...

One of the best ways to engage with your customers is through the use of email newsletters. Email has been with us for over 50 years now and shows no signs of going anywhere anytime soon. A large majority of businesses make a significant portion of their sales through emails. As awesome as that s continue reading...

Have you ever heard of location marketing? If you haven’t, you are not alone. There are many business owners who haven’t. And a few who have aren’t maximizing it to its full potential. Basically, location marketing is raising local awareness and driving traffic to a business’ physical loc continue reading...

So you have built an email list. You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers. Th continue reading...

There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable. We at SpotOn Wi-Fi believe that they are both immensely continue reading...

Do you read a customer review and go, ‘meh, nice compliment’? Or do you get on the edge of your seat to exploit every ounce of it? Granted, one review is just that – one review. But when they begin to add up, do you still see them the same way you see a single review or do you see them as t continue reading...

The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...

Your business needs customer data. The more data you have about your customers, the better insights you have about them. Adequate customer data helps you make smarter business decisions. But how you do go about getting customers data? The most common way offline businesses use to collect custo continue reading...

Are you a small business owner looking to get customers easily online? Then you need to consider local SEO. Local search visibility is quite important for small businesses as it makes up 35% of all search traffic. Sadly, only about 30% of small businesses have a plan for their local SEO. In this continue reading...

There is something many business owners miss. And that is the fact that businesses are sustained by loyal customers. Most businesses only pay attention to acquiring new customers. They do little to build their relationship with their current loyal customers. Loyal customers are pretty importan continue reading...

Want your marketing to be more effective? Then you had better consider segmenting your customers. Customer segmentation is one of the most effective strategies you can use to improve your marketing results. Your customers obviously comprise of people from different backgrounds and with different continue reading...

Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer. You can say customer relationship is that emotional connection that exis continue reading...

Need to stay in touch with customers? There are tons of mediums through which you can do that. The digital world is packed with channels businesses can use to stay in touch with customers. You name it – Facebook, Instagram, Twitter, LinkedIn, Reddit, Tik Tok, Blogs, and many more. Even though i continue reading...

What are you waiting for? Are you still wondering if there is any benefit to offering free Wi-Fi to your customers? Data is currently the most consumed resource on the planet, only topped by water and concrete. Offering free Wi-Fi is one of the best things you can do for your customers. It can help continue reading...

How do you generate leads as an offline business? Print ads? TV commercials? Word-of-mouth? Since the start of the digital age, online businesses have had a good run with lead-generation. With a myriad of tools and platforms readily available, generating leads came easy to them. Now, Wi-Fi techno continue reading...

Businesses grow with new customers but are sustained by loyal customers. That’s why it is crucial to find effective ways to track and engage your loyal customers. In order to engage your customers effectively, you need to get personal with your communication. But you cannot get personal with peopl continue reading...

You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first. For those of you who do not know, continue reading...

There is no business market sector where good business intelligence isn’t discussed constantly. This is because of how important business intelligence is to the bottom line of any business. The truth is that good business intelligence is only an offspring of having data, understanding it, and know continue reading...

If you own or manage a restaurant, then you will agree with me that your industry is a tough one. Not only are there millions of other restaurants competing with yours, online food delivery companies are getting customers to dine in the comfort of their homes. That ultimately means that there are fe continue reading...

Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...

Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...

Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...

Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...

Someone once said hope is not a strategy. This is quite true. While you could build your business and hope for the best, it should not be your plan of action. For instance, you can’t build a product, rent a warehouse to stock your inventory, hire staff, create a marketing campaign, then sit and ho continue reading...

Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...

To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...

Digital coupons are helping many businesses to rake in profits. Do you know why? It is because 68% of customers are loyal to businesses that offer digital coupons regularly. And so it does make sense to take digital coupons seriously. Let’s delve briefly into why digital coupons are enabling brand continue reading...

Let's look at four different restaurants: A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...

For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their marketing. Both offline and online. Online businesses have had it way better. The internet makes it easy for them to collect, store, and continue reading...

Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends, family, boss and colleagues know this. The point is that all continue reading...

Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subseque continue reading...

Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking someth continue reading...

It is a fact. New ideas can be difficult to find especially in desperate times. Retail marketer flounder at coming up with strategies to increase sales. Often times they resort to trying old methods which worked in previous campaigns. Of course they do not get the same results, if any. I continue reading...

Check this out. Of the hundreds of thousands of restaurants in the world, there are only a handful that have an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape. Indeed, some even think that brick n’ mortar stores cannot benefi continue reading...

As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. And because of this, we have advanced rapidly as a species. Conversely, this makes us fickle and hard to please. Ever since the first business transaction in human his continue reading...

Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same ti continue reading...

Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap betwe continue reading...

Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several continue reading...

There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...

A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...

You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. In our pres continue reading...

What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...

It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...

Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...