Welcome to our Blog

  • How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    SubjectLinesMakeADifference 1 1 - How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes.Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues.In business, it is also the m continue reading...


  • Do You Want Your Business To Show Up On Google Maps? Here Are 3 Things You Must Consider

    https 2F2Fcdn.cnn .com2Fcnnnext2Fdam2Fassets2F191004100903 google maps phone stock - Do You Want Your Business To Show Up On Google Maps? Here Are 3 Things You Must Consider

    The importance of being found on Google Maps cannot be over-emphasized. Online businesses have web addresses that make them easy to locate. For an offline business, it’s not the same thing. Even though you may have a website, you need people to visit your physical location to do business with you. continue reading...


  • How To Increase Business Sales Using Wi-Fi: 4 Incredibly Simple Tips

    3819798693 521ba0518d o - How To Increase Business Sales Using Wi-Fi: 4 Incredibly Simple Tips

    There's one thing that is most important if you want a consistent stream of revenue. And that is repeat business. Keeping your customers coming back is the cog at the centre of your business wheel. Without it, all you will do is recycle money with zero profits.Fostering repeat business isn’t j continue reading...


  • Top 3 Reasons Why First Time Customers Will Choose Your Restaurant

    chairs menu restaurant 6267 - Top 3 Reasons Why First Time Customers Will Choose Your Restaurant

    I am sure you have been to a restaurant at one time or the other. What was that one thing that made you choose to dine at that particular restaurant? Was it the food and drinks? Did you like the restaurant staff? Did you choose it because of the occasion? Or did you have more than one reason?Whi continue reading...


  • A Quick Guide on How to Ask Your Customers for Reviews

    Screen Shot 2016 09 20 at 9.07.40 AM - A Quick Guide on How to Ask Your Customers for Reviews

    Social proof, in the form of online customer reviews, has quickly risen to the top as one of the most effective marketing tools.And for good reason.Customer reviews now serve as the new word of mouth. Research has shown that 92% of customers will seek online reviews before making a purchase. continue reading...


  • 3 Key Benefits of Wi-Fi Marketing For Retail Businesses

    connect3 - 3 Key Benefits of Wi-Fi Marketing For Retail Businesses

    Customer data is crucial to every business – both large and small. In a fast changing world, understanding your customers has never been more important than it is now. It also has never been easier for small and medium sized businesses than it is today.A few years ago, only large corporations continue reading...


  • Slow Nights At Your Bar? Here Are 7 Promotion Tips to Speed Things Up

    pexels photo 941864 - Slow Nights At Your Bar? Here Are 7 Promotion Tips to Speed Things Up

    Every business experiences seasons of slowness. Your bar is no different. But that doesn’t mean you can’t do anything about it.You probably have thought long and hard about it, and maybe tried a few things without any results.Relax, I have got you covered.Wait…Did you consider continue reading...


  • Don’t Write Your Next Newsletter Till You Read These 5 Tips

    BG email marketing - Don’t Write Your Next Newsletter Till You Read These 5 Tips

    One of the best ways to engage with your customers is through the use of email newsletters. Email has been with us for over 50 years now and shows no signs of going anywhere anytime soon. A large majority of businesses make a significant portion of their sales through emails.As awesome as that s continue reading...


  • Location Marketing Is Crucial To Your Success Business Success: Here Are 5 Reasons Why

    35483452 creative abstract gps satellite navigation travel tourism and location route planning business conce 1024x682 - Location Marketing Is Crucial To Your Success Business Success: Here Are 5  Reasons Why

    Have you ever heard of location marketing? If you haven’t, you are not alone. There are many business owners who haven’t. And a few who have aren’t maximizing it to its full potential.Basically, location marketing is raising local awareness and driving traffic to a business’ physical loc continue reading...


  • How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    Spam Folder - How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    So you have built an email list.You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers.Th continue reading...


  • 4 Ways to Improve Your Citations and Local Listings to Boost Marketing Performance

    Business Listing FB 1 - 4 Ways to Improve Your Citations and Local Listings to Boost Marketing  Performance

    There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable.We at SpotOn Wi-Fi believe that they are both immensely continue reading...


  • What Does A Customer Review Mean To You, A Passing Compliment Or A Business Tool?

    customer reviews - What Does A Customer Review Mean To You, A Passing Compliment Or A  Business Tool?

    Do you read a customer review and go, ‘meh, nice compliment’? Or do you get on the edge of your seat to exploit every ounce of it?Granted, one review is just that – one review. But when they begin to add up, do you still see them the same way you see a single review or do you see them as t continue reading...


  • Top 10 Online Marketing Tips For Restaurant Businesses

    Restaurant Marketing - Top 10 Online Marketing Tips For Restaurant Businesses

    The internet came and with it a new way to reach out to more people. Digital marketing took the marketing world by storm and it will continue to. The internet levelled the marketing playing field for both online and offline companies. This means that you –a brick-n’-mortar business owner – sta continue reading...


  • 4 Major Benefits of Combining Your POS System with Your Wi-Fi System

    pos system price - 4 Major Benefits of Combining Your POS System with Your Wi-Fi System

    Your business needs customer data. The more data you have about your customers, the better insights you have about them. Adequate customer data helps you make smarter business decisions.But how you do go about getting customers data?The most common way offline businesses use to collect custo continue reading...


  • Top 5 Local SEO Factors That Can Improve Your Local Online Presence

    Local SEO 1 - Top 5 Local SEO Factors That Can Improve Your Local Online Presence

    Are you a small business owner looking to get customers easily online? Then you need to consider local SEO. Local search visibility is quite important for small businesses as it makes up 35% of all search traffic. Sadly, only about 30% of small businesses have a plan for their local SEO.In this continue reading...


  • 5 Questions to Ask To Get Feedback from Your Customers

    04 Customer Feedback Survey@2x - 5 Questions to Ask To Get Feedback from Your Customers

    Customer reviews are important to your business.You may or may not realise this but it’s true. More than 80% of people believe online customer reviews as much as personal recommendation.Businesses can acquire a ton of new customers just by displaying the feedback of their current customers continue reading...


  • 3 Things Ruining Your Customer Loyalty Strategy as a Restaurant

    Customer Loyalty 100 1030x580 - 3 Things Ruining Your Customer Loyalty Strategy as a Restaurant

    There is something many business owners miss.And that is the fact that businesses are sustained by loyal customers. Most businesses only pay attention to acquiring new customers. They do little to build their relationship with their current loyal customers.Loyal customers are pretty importan continue reading...


  • 5 Categories Restaurants Can Segment Customers Into For More Effective Marketing

    3 tips segmentation og - 5 Categories Restaurants Can Segment Customers Into For More Effective Marketing

    Want your marketing to be more effective? Then you had better consider segmenting your customers. Customer segmentation is one of the most effective strategies you can use to improve your marketing results.Your customers obviously comprise of people from different backgrounds and with different continue reading...


  • 6 Easy Ways Restaurant Owners Can Grow Their Email List

    email list building 1280x720 - 6 Easy Ways Restaurant Owners Can Grow Their Email List

    Getting customers is important. But keeping customers is even more important. It is more cost effective for you to keep your customers than to get new ones. Keeping your customers will ensure that you have repeat business. In an industry such as the restaurant industry, where the competition is high continue reading...


  • How Restaurants Can Foster Customer Engagement

    CustomerEngagement - How Restaurants Can Foster Customer Engagement

    Every relationship needs to be nurtured and managed in order for it to grow. This applies to customer relationship as well. Customer engagement is the process that helps you strengthen the bond between you and your customer.You can say customer relationship is that emotional connection that exis continue reading...


  • 3 Simple But Effective Ways to Use Email Marketing to Its Full Potential

    https 2F2Fblogs images.forbes.com2Fforbescommunicationscouncil2Ffiles2F20192F012Fcanva photo editor 17 - 3 Simple But Effective Ways to Use Email Marketing to Its Full Potential

    Need to stay in touch with customers? There are tons of mediums through which you can do that. The digital world is packed with channels businesses can use to stay in touch with customers. You name it – Facebook, Instagram, Twitter, LinkedIn, Reddit, Tik Tok, Blogs, and many more.Even though i continue reading...


  • 5 Ways to Improve Your Customer Relations Using Free Wi-Fi

    CX 4 - 5 Ways to Improve Your Customer Relations Using Free Wi-Fi

    What are you waiting for? Are you still wondering if there is any benefit to offering free Wi-Fi to your customers? Data is currently the most consumed resource on the planet, only topped by water and concrete. Offering free Wi-Fi is one of the best things you can do for your customers. It can help continue reading...


  • How to Create Your Own Lead-Generating Digital Basket for Your Offline Business

    lead generation priniciples 873418786 1080x627 - How to Create Your Own Lead-Generating Digital Basket for Your Offline Business

    How do you generate leads as an offline business? Print ads? TV commercials? Word-of-mouth? Since the start of the digital age, online businesses have had a good run with lead-generation. With a myriad of tools and platforms readily available, generating leads came easy to them.Now, Wi-Fi techno continue reading...


  • 3 Ways to Use Personalization to Create Loyal Customers

    Get a Leg Up With Our New Web Content Personalization eBook 1080x675 - 3 Ways to Use Personalization to Create Loyal Customers

    Businesses grow with new customers but are sustained by loyal customers. That’s why it is crucial to find effective ways to track and engage your loyal customers. In order to engage your customers effectively, you need to get personal with your communication. But you cannot get personal with peopl continue reading...


  • Declining Restaurant Visits? 4 Ways to Get People to Dine Out

    Holidays at restaurants - Declining Restaurant Visits? 4 Ways to Get People to Dine Out

    Dining may become a thing of the past if we do nothing about it. The wall street journal published a post showing a decline in restaurant visits in the year 2016. Even though the trend declined by 1%, it resulted in a $3.2 billion loss in the restaurant industry.Researchers cited a couple of fac continue reading...


  • How to Get Your Customers to Engage With Your Captive Wi-Fi Portal Using Gamification

    Gamification iStock image 1024x724 - How to Get Your Customers to Engage With Your Captive Wi-Fi Portal Using Gamification

    You probably read that headline and wondered how gaming relates with your business. You run a restaurant or a retail store, not an arcade, so you don’t see how this might be of use to you. I get it. A lot of marketers and business owners do not see it at first.For those of you who do not know, continue reading...


  • Harnessing the Power of Data Using Managed Wi-Fi and Automated Marketing Tools

    data driven creative article 1695x700 - Harnessing the Power of Data Using Managed Wi-Fi and Automated Marketing Tools

    There is no business market sector where good business intelligence isn’t discussed constantly. This is because of how important business intelligence is to the bottom line of any business. The truth is that good business intelligence is only an offspring of having data, understanding it, and know continue reading...


  • Top 9 Ways to Get New Customers to Your Restaurant

    rod long I79Pgmhmy5M unsplash - Top 9 Ways to Get New Customers to Your Restaurant

    If you own or manage a restaurant, then you will agree with me that your industry is a tough one. Not only are there millions of other restaurants competing with yours, online food delivery companies are getting customers to dine in the comfort of their homes. That ultimately means that there are fe continue reading...


  • 6 Ways to Get Personalized Emailing Done In A Short Time

    unnamed - 6 Ways to Get Personalized Emailing Done In A Short Time

    Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...


  • Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    content marketing statistics featured - Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...


  • 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Customer insights 3 - 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...


  • Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    jonathan nguyen XwO0raJ2dQM unsplash - Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...


  • Business Intelligence Boosts Profits: Here’s How

    810x430businessintelligence1 - Business Intelligence Boosts Profits: Here’s How

    Someone once said hope is not a strategy. This is quite true. While you could build your business and hope for the best, it should not be your plan of action. For instance, you can’t build a product, rent a warehouse to stock your inventory, hire staff, create a marketing campaign, then sit and ho continue reading...


  • Advantages of Linking Your POS to A Wi-Fi Marketing Platform

    christiann koepke 0jPuWm8 9wY unsplash - Advantages of Linking Your POS to A Wi-Fi Marketing Platform

    Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...


  • Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    frank wang 2mVEwwcao Y unsplash - Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...


  • Digital Coupons: A Key to Customer Loyalty

    Digital Coupon - Digital Coupons: A Key to Customer Loyalty

    Digital coupons are helping many businesses to rake in profits. Do you know why? It is because 68% of customers are loyal to businesses that offer digital coupons regularly. And so it does make sense to take digital coupons seriously. Let’s delve briefly into why digital coupons are enabling brand continue reading...


  • Tips for Growing Your Business with Digital Coupons

    mobilecouponredemption - Tips for Growing Your Business with Digital Coupons

    Let's look at four different restaurants:A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...


  • How To Use Coupons To Draw Customers: 4 Important Factors To Consider

    Udemy Discount Coupons Codes - How To Use Coupons To Draw Customers: 4 Important Factors To Consider

    What does the word coupon bring to mind? Clearance sales, discounts, special offers, freebies, you name it. Yes, coupons have been used by businesses for decades to dole out free or discounted items or services. And they are really effective for ramping up sales, reducing churn rate, reeling in new continue reading...


  • How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    Measuring ROI market research 1024x538 - How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their offline or online marketing. Online businesses have had it way better. The internet makes it easy for them to collect, store, and use custo continue reading...


  • 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    eCommerce Content Marketing Shopping - 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends and family know it. Your customers’ boss and colleagues know this. The p continue reading...


  • Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    guest blog feature 1.2.32 - Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subsequent email continue reading...


  • Content and Email Marketing for Restaurants and Retail Businesses

    EdkentMedia ContentMarketingStrategy - Content and Email Marketing for Restaurants and Retail Businesses

    Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking something co continue reading...


  • 4 Retail Marketing Tricks You Can Get From Data Analytics

    accounting analysis analytics 938963 - 4 Retail Marketing Tricks You Can Get From Data Analytics

    It is a fact. New ideas can be difficult to find especially in desperate times. Retail marketer flounder at coming up with strategies to increase sales. Often times they resort to trying old methods which worked in previous campaigns. Of course they do not get the same results, if any. It’s one th continue reading...


  • How Behavioural Segmentation Works For Restaurants

    Blog Customer Segmentation - How Behavioural Segmentation Works For Restaurants

    Check this out. Of the hundreds of thousands of restaurants in the world, there is only a handful that has an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape while some think that brick n’ mortar stores cannot benefit from it. For inst continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • 3 Tips to Turning One-Time Shoppers into your Customers Forever

    apples buy customer 95425 - 3 Tips to Turning One-Time Shoppers into your Customers Forever

    As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. It is also the reason why we have advanced rapidly as a species. On the converse, this makes us fickle and hard to please. Ever since the first business transaction in human continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    google review link 5 stars 933x445 - 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...


  • 7 Ways Restaurant Can Use Social Media Effectively For Free

    petr sevcovic 1259973 unsplash - 7 Ways Restaurant Can Use Social Media Effectively For Free

    Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 8 crucial business questions answered by Guest WiFi

    guest wifi

    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • How to drive ROI using customer profiles & analytics

    wifi marketing analytics

    Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...


Easy to use and effective
all-in-one platform