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  • 6 Ways to Get Personalized Emailing Done In A Short Time

    unnamed - 6 Ways to Get Personalized Emailing Done In A Short Time

    Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...


  • Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    content marketing statistics featured - Content Marketing for Restaurants: What It Is, Why You Need It, and How to Get Started

    Content marketing is one of the most misunderstood branches of digital marketing. Why do I think that? Because when people hear content marketing, all they think of is writing articles online. While they aren’t totally wrong, they haven’t even scratched the surface of what content marketing is. continue reading...


  • 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Customer insights 3 - 5 Major Insights a Wi-Fi Analytics Platform Can Give You about Your Customers

    Have you ever spent a huge amount of money on a marketing campaign that yielded no results? Any marketer who has sank thousands or millions of dollars into bulk email/distribution lists, or mailers that did not improve sales, get new clients, or generate new leads, knows first-hand how valuable mark continue reading...


  • Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    jonathan nguyen XwO0raJ2dQM unsplash - Do These 10 Things to Keep Your Patrons Coming Back To Your Restaurant

    Restaurant business is one of the most difficult businesses to manage. Restaurant patrons are fickle creatures who would turn away at the slightest flaw. This means you must, at all times, give your customers the kind of experience that they are looking for. The restaurant sphere is a highly competi continue reading...


  • Business Intelligence Boosts Profits: Here’s How

    810x430businessintelligence1 - Business Intelligence Boosts Profits: Here’s How

    Someone once said hope is not a strategy. This is quite true. While you could build your business and hope for the best, it should not be your plan of action. For instance, you can’t build a product, rent a warehouse to stock your inventory, hire staff, create a marketing campaign, then sit and ho continue reading...


  • Advantages of Linking Your POS to A Wi-Fi Marketing Platform

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    Information rules the world, especially the world of business. In this world, you make the best business decisions only when you have got adequate information. Adequate information about your customers, your products or services, and your competition are vital if you want to stay profitable. Every s continue reading...


  • Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    frank wang 2mVEwwcao Y unsplash - Intelligent Wi-Fi: 9 Best Practices for Restaurant Captive Portals

    To many people, a restaurant is a place where they go to eat (hopefully) delicious meals and drinks. For you, as a restaurant owner, it should be that and much more. You have to be at the top of your game to know what your most loyal customers want. This is the only way you can guarantee that they w continue reading...


  • Digital Coupons: A Key to Customer Loyalty

    Digital Coupon - Digital Coupons: A Key to Customer Loyalty

    Digital coupons are helping many businesses to rake in profits. Do you know why? It is because 68% of customers are loyal to businesses that offer digital coupons regularly. And so it does make sense to take digital coupons seriously. Let’s delve briefly into why digital coupons are enabling brand continue reading...


  • Tips for Growing Your Business with Digital Coupons

    mobilecouponredemption - Tips for Growing Your Business with Digital Coupons

    Let's look at four different restaurants:A restaurant that cooks decent meals. A restaurant that serves decent meals with good customer service. A restaurant that serves good food with great customer service and free Wi-Fi. A restaurant that serves decent meals with excellent customer continue reading...


  • How To Use Coupons To Draw Customers: 4 Important Factors To Consider

    Udemy Discount Coupons Codes - How To Use Coupons To Draw Customers: 4 Important Factors To Consider

    What does the word coupon bring to mind? Clearance sales, discounts, special offers, freebies, you name it. Yes, coupons have been used by businesses for decades to dole out free or discounted items or services. And they are really effective for ramping up sales, reducing churn rate, reeling in new continue reading...


  • How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    Measuring ROI market research 1024x538 - How to Grow Your ROI Using Customer Profiles: For Restaurants and Retail Businesses

    For offline businesses, information is hard to come by. It has always been pretty difficult for restaurants and retail businesses to measure the impact of their offline or online marketing. Online businesses have had it way better. The internet makes it easy for them to collect, store, and use custo continue reading...


  • 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    eCommerce Content Marketing Shopping - 5 Tips to Use Email Segmentation to Personalize Your Customer Experience

    Email messaging is effective. You know this and that’s why you are taking advantage of it. But guess what? You are not the only one who knows this. Your competition knows it, however many they are. Your customers’ friends and family know it. Your customers’ boss and colleagues know this. The p continue reading...


  • Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    guest blog feature 1.2.32 - Email Marketing and Customer Segmentation: For Restaurants and Retail Businesses

    Ever heard of email segmentation? You will in a minute. But first, picture this scenario. Imagine you are a 60 year old unmarried male and you get an email about shoes for kids. What will you do with such an email? You are most likely going to hit the delete button on it. Next, all subsequent email continue reading...


  • Content and Email Marketing for Restaurants and Retail Businesses

    EdkentMedia ContentMarketingStrategy - Content and Email Marketing for Restaurants and Retail Businesses

    Are you stuck? Are you looking for a way to raise customer loyalty for your restaurant or retail business? Well, the answer is not far from you. You only need to get creative just the way other companies have. Talking about creativity, one company really achieved great success by taking something co continue reading...


  • 4 Retail Marketing Tricks You Can Get From Data Analytics

    accounting analysis analytics 938963 - 4 Retail Marketing Tricks You Can Get From Data Analytics

    It is a fact. New ideas can be difficult to find especially in desperate times. Retail marketer flounder at coming up with strategies to increase sales. Often times they resort to trying old methods which worked in previous campaigns. Of course they do not get the same results, if any. It’s one th continue reading...


  • How Behavioural Segmentation Works For Restaurants

    Blog Customer Segmentation - How Behavioural Segmentation Works For Restaurants

    Check this out. Of the hundreds of thousands of restaurants in the world, there is only a handful that has an online presence. Do you know why? It is because many of them do not understand the digital marketing landscape while some think that brick n’ mortar stores cannot benefit from it. For inst continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • 3 Tips to Turning One-Time Shoppers into your Customers Forever

    apples buy customer 95425 - 3 Tips to Turning One-Time Shoppers into your Customers Forever

    As humans, we are always looking for something better. This behaviour has led to some of the greatest inventions ever created. It is also the reason why we have advanced rapidly as a species. On the converse, this makes us fickle and hard to please. Ever since the first business transaction in human continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    google review link 5 stars 933x445 - 5 Reasons Why Proactively Getting 5-Star Reviews Can Help Your Business

    Do you know how crazily important it is to have positive reviews about your business? Let me tell you. According to stats on Google by Business, 56% of consumers will choose to do business with you if you have got positive reviews on your site. Isn’t that scary and exciting at the same time? It de continue reading...


  • 7 Ways Restaurant Can Use Social Media Effectively For Free

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    Restaurants have never had it better. Not too long ago, restaurants had to spend a lot of money on advertisements in order to bring customers in. But with the advent of the internet, it is now much easier to draw in customers to your place of business. The internet has bridged the gap between restau continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 8 crucial business questions answered by Guest WiFi

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    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • How to drive ROI using customer profiles & analytics

    wifi marketing analytics

    Anyone who knows anything about marketing in this digital age, knows that there are several ways to garner data from customers. The most common ways include self-designed surveys, questionnaires, U.S statistical data, market research firms and WiFi data. WiFi date is our point of focus in this artic continue reading...


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