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  • 4 Recognition Programs That Will Help Motivate Your Customers Service Team

    employee recognition ideas 810x424 1 - 4 Recognition Programs That Will Help Motivate Your Customers Service Team

    Customer service is important to every business. And the team behind it more so. They are the unsung foot soldiers of the business world. People celebrate CEOs, COOs, Founders, Presidents, but rarely customers service agents. Regardless of tech, your customer service team make the differenc continue reading...


  • Are You Doing More To Understand Your Customers? Try Focusing On These 3 Key Areas

    3 - Are You Doing More To Understand Your Customers? Try Focusing On These 3 Key Areas

    You will be glad you did. One of our biggest messages as a brand is – understanding your customers. That’s why we are in the business of harnessing customer data to gain insight. The truth is: the more you understand your customers the better you can meet their needs. And the more successf continue reading...


  • 6 Battle-Tested Ways to Prepare For Peak Season in Business

    are you ready sign - 6 Battle-Tested Ways to Prepare For Peak Season in Business

    Life is full of ups and downs. The same is true in business. It’s no news that business owners experience periods of lows and highs. While many businesses may experience a peak every weekend, some others experience it during holidays. For instance, people buy more toys during the Christma continue reading...


  • Savvy Customer Service Agents Are Building These 4 Major Skills

    savvy staff to enhance sales - Savvy Customer Service Agents Are Building These 4 Major Skills

    And you should, too. Why? Because things are changing fast. Let me tell you how… Customer service agents have been the face and voice of brands for many years. They have done this majorly through phone calls and emails, and in recent times, through instant chats and social media. The r continue reading...


  • 5 Ways to Use Customer Service to Build Customer Brand Trust

    Trust2 1 - 5 Ways to Use Customer Service to Build Customer Brand Trust

    In business, trust is everything. You lose that, and poof, there goes your business. As humans, we are wired to function with the emotion of trust. In fact, our entire society, dare I say civilization, is built on trust. For instance, you took a cab to work this morning, without knowing if continue reading...


  • 5 Ways You Can Build a Customer-Focused Company as a CEO

    customer centric@2x - 5 Ways You Can Build a Customer-Focused Company as a CEO

    As a CEO, I can tell you that the world of business is changing. Fast. Sometimes it feels like adapting is impossible and stressful. Not only do you have to tackle the competition, you also have to deal with rapid change in technology. And those are a full plate already. Then there’s o continue reading...


  • These 4 Tips Will Make Your Email Customer Service Better Than Your Competitions’

    excellent customer service - These 4 Tips Will Make Your Email Customer Service Better Than Your Competitions'

    The email was born over 50 years ago. Not that you didn’t already know that. But one would expect that it should have been made redundant by the up rise in other flashy communication channels. You and I know that that’s not the case. In fact, email is currently the second most used c continue reading...


  • 3 Subtle Reasons Why Your Customers Leave and 3 Cures for Them

    customer churn 1024x662 1 - 3 Subtle Reasons Why Your Customers Leave and 3 Cures for Them

    You know the value of customer experience to your brand, don’t you? Good. So do thousands of business owners. At this point in the 21st century, many businesses have realized the value of customer experience. To a lot of brands, customer loyalty seats at the top of their priority. A ton of t continue reading...


  • Cognitive Bias: A Major Influencer of Brand Reputation

    maxresdefault - Cognitive Bias: A Major Influencer of Brand Reputation

    Reputation is formed in the mind. You are forming a reputation of this website as you read this article – hopefully a good one. You formed an opinion about the café where you had coffee today. Do you get the point? The point here is we form reputations every day. The human mind – where continue reading...


  • 3 Major Ways Customers Perceive Your Reputation

    Who Needs to Hire an Online Reputation Management Firm 6 - 3 Major Ways Customers Perceive Your Reputation

    Your brand is only as good as your reputation. Period. Let that sink in for a bit. No matter how great your product is, its value is weighed on the scale of your reputation. Seeing the importance of this, have you ever wondered how people perceive your reputation? I will tell you. If continue reading...


  • You Can Use Customer Habits To Build Brand Loyalty: Here’s How

    millennial customer mind - You Can Use Customer Habits To Build Brand Loyalty: Here’s How

    I can bet you have heard that it is 5 times more expensive to acquire new customers than it is to maintain old ones. If you hadn’t heard that, now you have. But the truth is, keeping regular customers loyal to your business is not as easy it sounds. Humans are dynamic creatures and have differe continue reading...


  • How to Protect Your Brand Reputation: 3 Simple Tips

    How Franchises can Protect Brand Reputation At Scale - How to Protect Your Brand Reputation: 3 Simple Tips

    In recent posts, I have covered aspects of brand reputation such as 5 proven ways to build your online reputation. In that post you will learn 5 ways to build your online brand reputation from scratch. Brand reputation is crucial to the success of any business today. Without it (or with a bad one continue reading...


  • 5 Crucial Retail Store Innovation Ideas You Should Consider In 2020

    AdobeStock 168641830 e1520439264400 - 5 Crucial Retail Store Innovation Ideas You Should Consider In 2020

    With the advent of the internet came online shopping. When this happened, many thought that brick n’ mortar stores would go out of business. They were wrong. Online stores didn’t wipe out offline stores. And you know why? Because a lot of people still love the feel of shopping by themselve continue reading...


  • 5 Grievous Mistakes Every Reputation Manager Should Avoid Like the Plague

    avoid mistakes when choosing RO desalination plant1 - 5 Grievous Mistakes Every Reputation Manager Should Avoid Like the Plague

    I wrote in a recent article that customers are judgemental. I meant no offence. Customers really are judgemental. They make purchase decisions based on certain cues or factors they perceive about a brand. One of those factors is your brand reputation. At the centre of price, quality prod continue reading...


  • 5 Proven Ways to Build Your Online Reputation

    Online Reputation Management - 5 Proven Ways to Build Your Online Reputation

    Having a solid online reputation is indispensable in today’s business world. Think about the time when you bought a product or used a service. What were the factors you considered before making the purchase? I am pretty sure you searched for the business online. You probably scoured through rev continue reading...


  • Customer Service in the Digital Age in 2019 and Beyond: 3 Factors to Help You Adapt

    digital customer service concept image - Customer Service in the Digital Age in 2019 and Beyond: 3 Factors to Help You Adapt

    Did you that there are almost 4.4 billion people on the internet today? That’s more than half the world’s population. And that number will keep growing every year. This means that there will be more and more people interacting with businesses around the world through the internet. The inte continue reading...


  • 6 Ways You Can Use Social Media for Your Retail Business

    pexels photo 264636 - 6 Ways You Can Use Social Media for Your Retail Business

    Information is important to everyone in today’s world. We spend a great deal of time everyday creating, searching for, or consuming information in various formats – photo, videos, audio, or text. And we do these using different channels. Some prefer emails; others prefer text messages or inst continue reading...


  • How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try

    1 z R F2VcI9QLK3P4kJQqqw - How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try

    How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try What in the world is conversion rate optimization? Here’s a simple definition: Conversion rate optimization comprise of all the things you do to get more people to your website so that they can take certain actions or convert continue reading...


  • How Much Is A Facebook Like or Fan Really Worth? £1000 or More?

    iStock 76969631 LARGE - How Much Is A Facebook Like or Fan Really Worth? £1000 or More?

    Do you think your 200 Facebook friends are worth up to £100 each? You may be right. You may also be wrong. Being right or wrong depends on the worth of your profile/page or your product/service. In the actual sense, there’s no proof that Facebook likes translate into sales for a business. Ther continue reading...


  • How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    SubjectLinesMakeADifference 1 1 - How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes. Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues. In business, it is also the m continue reading...


  • How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    Spam Folder - How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    So you have built an email list. You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers. Th continue reading...


  • 5 Major Tips for Building a Strong Employer Brand

    employer brand - 5 Major Tips for Building a Strong Employer Brand

    In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job. While you can use customer reviews to build your business from the outside, your e continue reading...


  • Here Are 6 Keys to a Successful Corporate Reputation Management

    orm online reputation management 1024x461 - Here Are 6 Keys to a Successful Corporate Reputation Management

    Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status. Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...


  • 4 Ways to Improve Your Citations and Local Listings to Boost Marketing Performance

    Business Listing FB 1 - 4 Ways to Improve Your Citations and Local Listings to Boost Marketing Performance

    There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable. We at SpotOn Wi-Fi believe that they are both immensely continue reading...


  • What You Need To Know About Brand Reputation Management

    Brand Reputation - What You Need To Know About Brand Reputation Management

    Consumer behaviour is changing. That is neither a good thing nor a bad thing. Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand. Thanks to technology, discussions about your business can happen anywhere onl continue reading...


  • 7 Keys to a Successful Social Media Reputation Management

    reputation management - 7 Keys to a Successful Social Media Reputation Management

    There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach. Today most customers go online to get information before making a purchase. And so having an online continue reading...


  • 5 Ways to Spot Illegal Reviews and What to Do about Them

    fake reviews - 5 Ways to Spot Illegal Reviews and What to Do about Them

    Online reviews can be bad for business. I know. It goes against everything I have said about them in our other blog posts. The truth is, online reviews are pretty useful for businesses in many ways. They can be used to acquire new customers. They can help you spot a flaw or two in your busines continue reading...


  • 6 Ways to Get Personalized Emailing Done In A Short Time

    unnamed - 6 Ways to Get Personalized Emailing Done In A Short Time

    Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...


  • Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Positive Reviews on Google - Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Humans are pretty smart and (sometimes) lazy. These two characters make them both innovative and devious. Most of the inventions we enjoy today came into being because we are smart and needed to do something faster. In the same vein, most of the wrongdoings happen because we are smart and want to ge continue reading...


  • 9 New Features of Google My Business You Can Use To Generate Sales

    GoogleMyBusiness April 9746D5B2B09B1 - 9 New Features of Google My Business You Can Use To Generate Sales

    Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is. Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...


  • 7 Effective Ways to Get More Reviews On Google

    5 Reasons Why Your Business Needs Online Reviews How To Get Them 1 - 7 Effective Ways to Get More Reviews On Google

    Before the internet was born, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be wise to seek r continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several continue reading...


  • Customer Loyalty: The Longevity of your Business

    tyler nix 525388 unsplash - Customer Loyalty: The Longevity of your Business

    “Scientia est potential” is a profound phrase attributed to Sir Francis Bacon, an English philosopher, scientists, and author. It means – knowledge is power. In this age of the internet, this statement is truer now than it was at the time of its writing. Many businesses now know that inform continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to continue reading...


  • 8 crucial business questions answered by Guest WiFi

    guest wifi

    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • The use of WiFi marketing and analytics to drive profits and improve marketing results

    customer wifi analytics

    Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • 3 things WiFi analytics can tell you about your customers

    wifi analytics

    WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...


  • WiFi 6 is coming – what is WiFi 6 & is it backwards compatible?

    wifi 6 soeed

    What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible? Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...


  • Hospitality WiFi, WiFi Marketing & Analytics

    hospitality wifi

    Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...


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