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The pandemic lockdown is over… at least for most countries. And you know what this means – it’s time get back to business. Full throttle. The problem is, so are your competitors. Every one of them want what you want – customers – so you have to up the ante on your marketing. Enter th continue reading...

How did your business fair in 2020? Great? Just okay? Sucked like hell? While a few businesses cashed out big during the pandemic, many others saw their revenue tank. And of them all, the hospitality industry suffered the most. If you belong to the latter, you may be wondering how you can r continue reading...

Photo by Mohammad Metri on Unsplash Do you sometimes feel like reviews and feedback aren’t enough to know what your customers want? I feel the same way, too. Customers usually hold back their feelings or opinions about your brand or industry on your ‘official’ review platforms. And th continue reading...

Influencer marketing is all the rave right now. Wouldn’t you agree? It is beyond doubt a really effective form of marketing and has earned its place in the ranks. In spite of its efficacy, not many brands are taking advantage of it. And their reason for that is valid. Influencer marketing continue reading...

Photo by: Sam McGhee Did you know that one-third of all online activities involve watching videos? That’s amazing and it shows you how popular videos are to internet users. When you add that to the fact that 45% of internet users watch up to hour or more of videos content every single week, continue reading...

Photo by Headway After spending so much on marketing to acquire new customers, it isn’t fun to lose them. However, things happen that are sometimes beyond your control and may cause your new customers to go dormant. For instance, owing to the covid-19 pandemic lots of companies lost many cu continue reading...

Photo by Valeria Boltneva  Ever heard the term “9 to 5”? I bet you have. You are probably working a 9 to 5 job right now. Well, unless you work at a restaurant or a hotel, in which case, you don’t. That’s because the hospitality industry works a little differently. There are ve continue reading...

Photo by: Andrea Piacquadio It wouldn’t make sense for you to intentionally buy a machine that will hurt your business. But you may unintentionally have. And the machine in focus here is the cash register. While the cash register has been in operation for many years, the advent of a ca continue reading...

Photo by: Nick Hillier It’s tough running an offline store right now. Not with all that competition out there. Imagine trying to make sales when you have got brands like Amazon and Etsy sucking up all the potential customers like some gigantic vacuum cleaner. Throw in a pandemic and you h continue reading...

Photo by: Igor Miske A website is crucial to any kind of business, don’t you think? While offline businesses interact with their customers in person, it is easy for owners to dismiss the need for a website. They may assume that a website is unnecessary to the growth of their business. Not continue reading...

Photo by: Merakist How do people find local businesses online? Simple. They break out their phones and run a web search for local business that offer the service/product they need. And in this age of mobile devices, this is happening a lot. This means that, if you run a local business continue reading...

Customer service is important to every business. And the team behind it more so. They are the unsung foot soldiers of the business world. People celebrate CEOs, COOs, Founders, Presidents, but rarely customers service agents. Regardless of tech, your customer service team make the differenc continue reading...

You will be glad you did. One of our biggest messages as a brand is – understanding your customers. That’s why we are in the business of harnessing customer data to gain insight. The truth is: the more you understand your customers the better you can meet their needs. And the more successf continue reading...

Life is full of ups and downs. The same is true in business. It’s no news that business owners experience periods of lows and highs. While many businesses may experience a peak every weekend, some others experience it during holidays. For instance, people buy more toys during the Christma continue reading...

And you should, too. Why? Because things are changing fast. Let me tell you how… Customer service agents have been the face and voice of brands for many years. They have done this majorly through phone calls and emails, and in recent times, through instant chats and social media. The r continue reading...

In business, trust is everything. You lose that, and poof, there goes your business. As humans, we are wired to function with the emotion of trust. In fact, our entire society, dare I say civilization, is built on trust. For instance, you took a cab to work this morning, without knowing if continue reading...

As a CEO, I can tell you that the world of business is changing. Fast. Sometimes it feels like adapting is impossible and stressful. Not only do you have to tackle the competition, you also have to deal with rapid change in technology. And those are a full plate already. Then there’s o continue reading...

The email was born over 50 years ago. Not that you didn’t already know that. But one would expect that it should have been made redundant by the up rise in other flashy communication channels. You and I know that that’s not the case. In fact, email is currently the second most used c continue reading...

You know the value of customer experience to your brand, don’t you? Good. So do thousands of business owners. At this point in the 21st century, many businesses have realized the value of customer experience. To a lot of brands, customer loyalty seats at the top of their priority. A ton of t continue reading...

Reputation is formed in the mind. You are forming a reputation of this website as you read this article – hopefully a good one. You formed an opinion about the café where you had coffee today. Do you get the point? The point here is we form reputations every day. The human mind – where continue reading...

Your brand is only as good as your reputation. Period. Let that sink in for a bit. No matter how great your product is, its value is weighed on the scale of your reputation. Seeing the importance of this, have you ever wondered how people perceive your reputation? I will tell you. If continue reading...

I can bet you have heard that it is 5 times more expensive to acquire new customers than it is to maintain old ones. If you hadn’t heard that, now you have. But the truth is, keeping regular customers loyal to your business is not as easy it sounds. Humans are dynamic creatures and have differe continue reading...

In recent posts, I have covered aspects of brand reputation such as 5 proven ways to build your online reputation. In that post you will learn 5 ways to build your online brand reputation from scratch. Brand reputation is crucial to the success of any business today. Without it (or with a bad one continue reading...

With the advent of the internet came online shopping. When this happened, many thought that brick n’ mortar stores would go out of business. They were wrong. Online stores didn’t wipe out offline stores. And you know why? Because a lot of people still love the feel of shopping by themselve continue reading...

I wrote in a recent article that customers are judgemental. I meant no offence. Customers really are judgemental. They make purchase decisions based on certain cues or factors they perceive about a brand. One of those factors is your brand reputation. At the centre of price, quality prod continue reading...

Having a solid online reputation is indispensable in today’s business world. Think about the time when you bought a product or used a service. What were the factors you considered before making the purchase? I am pretty sure you searched for the business online. You probably scoured through rev continue reading...

Did you know that there are almost 4.4 billion people on the internet today? That’s more than half the world’s population. And that number will keep growing every year. This means that there will be more and more people interacting with businesses around the world through the internet. The continue reading...

Information is important to everyone in today’s world. We spend a great deal of time everyday creating, searching for, or consuming information in various formats – photo, videos, audio, or text. And we do these using different channels. Some prefer emails; others prefer text messages or inst continue reading...

How to Optimize Your Conversion Rate: 5 Simple Tips You Can Try What in the world is conversion rate optimization? Here’s a simple definition: Conversion rate optimization comprise of all the things you do to get more people to your website so that they can take certain actions or convert continue reading...

Do you think your 200 Facebook friends are worth up to £100 each? You may be right. You may also be wrong. Being right or wrong depends on the worth of your profile/page or your product/service. In the actual sense, there’s no proof that Facebook likes translate into sales for a business. Ther continue reading...

Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes. Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues. In business, it is also the m continue reading...

So you have built an email list. You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers. Th continue reading...

In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job. While you can use customer reviews to build your business from the outside, your e continue reading...

Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status. Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...

There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable. We at SpotOn Wi-Fi believe that they are both immensely continue reading...

Consumer behaviour is changing. That is neither a good thing nor a bad thing. Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand. Thanks to technology, discussions about your business can happen anywhere onl continue reading...

There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach. Today most customers go online to get information before making a purchase. And so having an online continue reading...

Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...

Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is. Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...

Before the internet was born, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be wise to seek r continue reading...

Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several continue reading...

“Scientia est potential” is a profound phrase attributed to Sir Francis Bacon, an English philosopher, scientists, and author. It means – knowledge is power. In this age of the internet, this statement is truer now than it was at the time of its writing. Many businesses now know that inform continue reading...

Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to continue reading...

There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...

A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...

You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. In our pres continue reading...

What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...

Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...

It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...

WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...

What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible? Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...

Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...