Welcome to our Blog

  • How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    SubjectLinesMakeADifference 1 1 - How to Create Click-Worthy Subject Lines: 7 Things to Keep In Mind

    Is email marketing an effective strategy for getting new customers to your business? The answer is an emphatic yes.Email has been with us for the past 50 years. And it has remained one of the most reliable ways to communicate with family, friends, and colleagues.In business, it is also the m continue reading...


  • How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    Spam Folder - How Not To End Up In Your Customers Spam Box: 4 Simple Tips

    So you have built an email list.You want to get into this email marketing you have heard so much about. Or perhaps, you have been into email marketing for quite some time. Hopefully, you are using a Wi-Fi marketing & analytical platform to collect email and reach out to your customers.Th continue reading...


  • 5 Major Tips for Building a Strong Employer Brand

    employer brand - 5 Major Tips for Building a Strong Employer Brand

    In a previous post, I mentioned that building a strong employer brand is an important key to a successful corporate reputation. Any smart business owner knows how important it is to hire the best hands for the job.While you can use customer reviews to build your business from the outside, your e continue reading...


  • Here Are 6 Keys to a Successful Corporate Reputation Management

    orm online reputation management 1024x461 - Here Are 6 Keys to a Successful Corporate Reputation Management

    Corporate reputation management is quite crucial for every company in every industry regardless of size or financial status.Unless you are providing services to yourself, corporate reputation management is something that should be at the top of your priority. People will always have an impressio continue reading...


  • 4 Ways to Improve Your Citations and Local Listings to Boost Marketing Performance

    Business Listing FB 1 - 4 Ways to Improve Your Citations and Local Listings to Boost Marketing  Performance

    There is an on-going debate as to whether citations and local listings can boost online traffic and ultimately, sales. While some may believe that these two factors are of negligible value, others think that they are actually quite valuable.We at SpotOn Wi-Fi believe that they are both immensely continue reading...


  • What You Need To Know About Brand Reputation Management

    Brand Reputation - What You Need To Know About Brand Reputation Management

    Consumer behaviour is changing. That is neither a good thing nor a bad thing.Technology has helped improve communication and now information travels at the speed of light. This includes information about your brand.Thanks to technology, discussions about your business can happen anywhere onl continue reading...


  • 7 Keys to a Successful Social Media Reputation Management

    reputation management - 7 Keys to a Successful Social Media Reputation Management

    There are tens of millions of businesses on the internet. And more are coming on every day. The internet has levelled the playing field for all businesses in terms of visibility and customer reach.Today most customers go online to get information before making a purchase. And so having an online continue reading...


  • 5 Ways to Spot Illegal Reviews and What to Do about Them

    fake reviews - 5 Ways to Spot Illegal Reviews and What to Do about Them

    Online reviews can be bad for business.I know. It goes against everything I have said about them in our other blog posts.The truth is, online reviews are pretty useful for businesses in many ways. They can be used to acquire new customers. They can help you spot a flaw or two in your busines continue reading...


  • 6 Ways to Get Personalized Emailing Done In A Short Time

    unnamed - 6 Ways to Get Personalized Emailing Done In A Short Time

    Does email personalization ever seem like too much work? That’s because it is a lot of work. Collecting customer live emails and building a list is already a herculean task on its own, especially when you don’t use a Wi-Fi analytics & marketing platform. Using Wi-Fi analytics softwares like continue reading...


  • Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Positive Reviews on Google - Buying Google Reviews Is A Bad Idea: Here Are 3 Reasons Why and 4 Ways to Get Reviews Easily

    Humans are pretty smart and (sometimes) lazy. These two characters make them both innovative and devious. Most of the inventions we enjoy today came into being because we are smart and needed to do something faster. In the same vein, most of the wrongdoings happen because we are smart and want to ge continue reading...


  • 9 New Features of Google My Business You Can Use To Generate Sales

    GoogleMyBusiness April 9746D5B2B09B1 - 9 New Features of Google My Business You Can Use To Generate Sales

    Have you heard about Google My Business? You most likely have. But I do not like to presume, so I will just go ahead and tell you briefly what it is.Google My Business is an internet-based service offered by Google that helps businesses and other organizations manage how customers find them onli continue reading...


  • 7 Effective Ways to Get More Reviews On Google

    5 Reasons Why Your Business Needs Online Reviews How To Get Them 1 - 7 Effective Ways to Get More Reviews On Google

    Many years ago, before the advent of the internet, businesses depended on newspaper or TV ads and word of mouth to attract new customers. The internet came and changed all that, or at least most of it. These days a lot of businesses get an ample number of clients from online reviews. And you will be continue reading...


  • How to Maximize Your Wi-Fi Login Page

    blur electronics hand 174938 - How to Maximize Your Wi-Fi Login Page

    Free Wi-Fi has become a must-have commodity for many retail businesses. Their customers come in to do business while taking advantage of the Wi-Fi to browse the internet. Sometimes, they access the Wi-Fi network by clicking on the user agreement button. Other times they do so through a login page. A continue reading...


  • Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    social media 620x400 noexp - Use These 3 Public Relations Strategy to Boost Your Social Media Growth

    What is your definition of growth? A lot of companies are running around online like hamsters in a wheel trying to “hack” their growth without answering this basic question. And as you may have guessed, it hasn’t worked out so great for them. If you belong to this class of people, you need to continue reading...


  • 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    freestocks org 570354 unsplash - 7 Proven Methods to Boost Your Restaurant Growth with Mobile Technology

    Do you want to boost your restaurant growth? Are you currently trying many schemes, tools, and strategies? Have you thrown money and bodies at it without getting much in return? If you answered yes to all three questions, you are not alone. Every year, thousands of restaurants spend several thousand continue reading...


  • How to Make Money with Your Social Wi-Fi Platform

    maxresdefault - How to Make Money with Your Social Wi-Fi Platform

    Well, you spent money setting it up; you might as well make some money with it, right? It’s not wrong to think about monetizing your social Wi-Fi platform. Your guest Wi-Fi solution could be a lucrative source of income if you do it right. Several companies like yours are making money enough to pa continue reading...


  • Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    Managed WiFi - Social Wi-Fi: Choosing between Wi-Fi advertising and Wi-Fi analytics

    If you have read a number of our articles or are a savvy offline retail marketer, then you must have an idea of what Wi-Fi marketing, Wi-Fi advertising, and Wi-Fi analytics are. And while you are aware that you need to get on board this powerful business tools to boost sales, you may not be able to continue reading...


  • 8 crucial business questions answered by Guest WiFi

    guest wifi

    There are 8 very crucial questions on the lips of every business, both online and brick n’ mortar. In the race for the answers to these questions, online businesses took the lead and brick n’ mortar businesses got left behind. This happened because the internet avails online businesses the chann continue reading...


  • 3 Important questions on email validation

    email validation

    A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. continue reading...


  • Engaging on-site customers through WiFi marketing

    wifi marketing

    You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace.In our pres continue reading...


  • Captive portal: a physical landing page for offline businesses

    captive portal

    What is a captive portal? Before customers can log into a free guest WiFi offered by a business, they are met with a splash screen that they have to work though. It usually presents them with a few different options to log into the WiFi network in order to surf the internet. This customized (brande continue reading...


  • The use of WiFi marketing and analytics to drive profits and improve marketing results

    customer wifi analytics

    Reliable data is the oxygen that sustains the flame of every successful marketing effort. And brick n’ mortar businesses can acquire this data through customer WiFi analytics, to be used for marketing campaigns. For years, online businesses have had the upper hand when it comes to getting valuab continue reading...


  • 3 ways to get customers to buy again

    wifi tracking

    It is the dream of every business to have customers do business with them again and again, as this keeps the business running for a long time to come. However, it is very difficult to have customers coming in droves to do business without knowing how effective your marketing campaigns are. The good continue reading...


  • 3 things WiFi analytics can tell you about your customers

    wifi analytics

    WiFi analytics For years, since the advent of e-commerce, brick n’ mortar businesses have struggled in the area of acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is ch continue reading...


  • WiFi 6 is coming – what is WiFi 6 & is it backwards compatible?

    wifi 6 soeed

    What is WiFi 6? The next generation of WiFi is coming; WiFi 6. This new WiFi standard promises significantly more speed than it's predecessors. But what is WiFi 6 exactly and is it backwards compatible?Kevin Robinson of Austin-based Wi-Fi Alliance has celebrated WiFi 6 as 'the best that you can continue reading...


  • Hospitality WiFi, WiFi Marketing & Analytics

    hospitality wifi

    Hospitality WiFi: WiFi marketing and its benefits to hotels In every industry that exists, there is always fierce competition going on between players in the industry. The hospitality industry is no exception. Marketers at the small players in the industry saddle the huge responsibility of increasi continue reading...


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