I can bet you have heard that it is 5 times more expensive to acquire new customers than it is to maintain old ones. If you hadn’t heard that, now you have.
But the truth is, keeping regular customers loyal to your business is not as easy it sounds. Humans are dynamic creatures and have different personalities and needs. Unless your products cater for robots, you want to learn more about your customers in order to serve them better.
Customers grow loyal to brands that meet their specific needs than otherwise. Plus, knowing your customers makes your marketing efforts more effective and produce better results.
So, you see why knowing your customers’ habits is important to the success of your business?
But guess what?
Building brand loyalty goes beyond just sending personalized communication via email. It’s about understanding the communication needs and preferences of your customers and reflecting that understand in your messages.
In this post we’d look at 3 examples that will start you up on your way to building your brand loyalty.
Let get right down to it.
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Tech-Savvy Customers Are Time Conscious
Some of your customers are digital or tech-savvy. They rely on tech every day to get things done. They could be top professionals or your average stay-at-home mum. These set of customers are all about saving time. They want your message to be short, straight-to-the-point, and actionable.
As a business, you must learn to communicate using digital channels if you want to score points with this type of customers. And by this, I mean digital channels that are reliable and easy to access.
For these customers, text messages or SMS will work better than email. You could also use push notifications if you have a mobile app. These two channels are instant and allow for short messages that can be easily and quickly consumed.
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Seniors Like It Straightforward And Retro
Seniors are special. They love things the way they were, not the way they are. This means they like to have services delivered to them old school style.
Seniors stick to companies who can adjust to their retro needs and preferences.
Millennials may prefer to be served discounts and offers through email but seniors like to have a physical coupon delivered to them. They love coming to the store with a pile of coupons to redeem. Seniors respond better to more traditional marketing channels such as TV or magazines.
Not many businesses want to hear that bit. They may think, ‘since the internet makes marketing easy and less expensive why use traditional means?’
It’s not too difficult to see the reason for this sort of thinking.
However, if you have customers who are seniors, you may want to communicate with them through channels they prefer. In the end, you get yourself a bunch of loyal customers and lots of repeat business.
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Help Your Young Customers And Children Warm Up To Your Brand
Would it surprise you to know that kids warm up to brands pretty early in life?
They do. Some toddlers can identify some brand by their logos and theme songs. And this makes it a smart move to get them on board at that age – as some would say, ‘Catch them young’.
If you see your company lasting well into the future, you may want to run a brand awareness campaign targeting kids. This may not pay off anytime soon but these kids will become your customers in the future.
To make it more effective, try to give parents and their kids a good time. This works because kids get their impression of a brand from their parents. And if the impression is good, chances are they will stick with the brand when they grow older.
Additionally, parents love brands that are safe for their children. This makes businesses that have family-friendly products, services, or environment tend to have larger customer and more loyal base.
To market to young customers and kids, channels like Instagram, SnapChat, and TikTok are most effective. You also want to design family-friendly logos and colours and have family-friendly values.
In conclusion…
Knowing your customers’ habits is important if you want them loyal to your brand. Therefore, you want to categorize your customers based on the classes above. This will make it easy for you to choose the best channel to communicate with each category.
POSTED ON December 25, 2019Share:
