Do you currently offer Wi-Fi to your customers?
Here’s another question: how much are you getting out of it?
I see a lot of brick n’ mortar businesses who offer guest Wi-Fi struggle with engagement, sales, and repeat business. And the reason is obvious: they aren’t making the most of their guest Wi-Fi platform.
If you find your business struggling with engagement and sales despite having social Wi-Fi, you should read this post to the end.
You are probably looking for new strategies or channels to rack up sales. I can assure you that you have all you need to make that happen without spending money on anything else.
You only need to make better use of it.
Let’s go over 4 effective ways to make the most of your existing Wi-Fi.
Keep Your Content Fresh, Always
“Never be caught unfresh” is a tagline used by the Nivea brand in an ongoing ad campaign. And this applies to your business as well.
You should never let your content be caught “unfresh”.
You may have your UI/UX down pat but have content that is as stale as a week-old bread. Having content that isn’t frequently changed or updated will have your customers bored after a while.
And you don’t want that.
What you want to do is make frequent changes to your content to keep your visitors engaged. Your welcome page is prime real estate on your Wi-Fi platform. That’s where you capture or lose the precious attention of your customers.
Take advantage of what little attention that customers pay to your welcome page to serve up exciting content. These could be latest brand news, promotions, product announcements, maybe even a new blog post.
Whatever you do, keep it fresh, always.
Run Ads On Your Wi-Fi Platform
Ads make sense where there’s traffic.
As an offline business, you have people coming in and going out your business place every day. That’s traffic. And you can show ads to them, just like you see on Facebook.
However, you won’t be showing ads for your products/service; you would have other businesses show ads to your customers and charge them for it.
This would be brilliant for large retail stores, hotels, airports, and schools. The goal is to allow businesses with complimenting products/services air their ads in other to make the most of it.
With this, you control what kind of ad is shown, when, and the cost.
Go here to learn more about how to make money with your social Wi-Fi platform.
Add A Little Extra To Your Wi-Fi
Wi-Fi is mighty good as an incentive to get customers in through your door.
But what if you could offer more?
There are quite a few services you can integrate with your Wi-Fi that’d make it juicier. Integrations such as check-in, Loyalty food ordering, wayfinding, live updates, surveys, parking, etc. depending on your sector, you can find integrations that’d work well for your business. Your Wi-Fi is the rock to which these integrations are anchored.
For instance, loyalty programs have been used by thousands of businesses over the years to boost sales. You could design your own loyalty program or use a third party setup.
Look around and integrate whatever other services will add more value to your customers.
You Got Data, Use It
This is a no-brainer, right?
However, you’d find there are lots of business owners who over customer data. The result? Poor marketing decisions are made which leads to loss of revenue.
The fact is, the most average of Wi-Fi platforms can collect customer data. Data that cover things like demographics, daily visits, items bought, foot traffic, visit duration, last visit, and more. Other, more robust Wi-Fi platforms can collect a ton of other customer information.
With information collected from integrations and other sources, businesses can run data-driven marketing campaigns. Data-driven campaigns get the most ROI on your marketing budget.
Using your data, you get to know and communicate with your customers on a personal level. This helps to strengthen the bond between them and your brand.
We can always help you make the most of your Wi-Fi platform. But what if you don’t even have a Wi-Fi platform?
That’s a terrible place for your business to be. And it’s because you are losing out on a great way to delight your customers and make more money.
Shoot us a message and let’s get you started on your Wi-Fi journey.POSTED ON March 26, 2021