A few years ago, at the dawn of instant messaging (and social media in general), a lot of people thought email messaging would be made obsolete. However, nothing could be further from the truth. Email has, in the face of severe odds, stood the test of time and has gone toe to toe with social media. It has remained the most reliable channel of communication for corporate bodies, and most importantly, marketers. Thanks to social media, emails are protected from a plethora of distracting communications, making it ideal for effectively passing tailored information.
Why you should use email
Well, for one, email has proven to be a truly effective in means of communication. If it wasn’t, it would have been wiped out in the advent of social media. Several researches have shown that of all channels of communication, email produces the most significant results. Email yields between 21 and 23 percent returns on marketing investments. MarketingSherpa, a marketing research and training company, carried out a study which showed that in the US about 72 percent of adults use email as their preferred channel of communication with corporate bodies. And lower than 20 percent use SMS and social media. Again, Adestra carried out study which revealed that 73 percent of millennials use email as their preferred channel of communication. Here are three important questions about email validation that restaurant marketers should be asking, and the answers to them:
What makes email validation so important?
As wonderful as email is as a channel of communication, it is completely useless to send out email messages that no one gets to read. There are a few reasons why this could happen: your messages may get relegated to the spam box, your headlines aren’t captivating enough or you have an email list full of fake email addresses.
Unsuspecting or inexperienced email marketers may not know that sending email messages to bogus email accounts raises red flags and can severely hamper, and even completely cripple, their marketing efforts on a large scale.
Gmail, Yahoo mail, and other reputable Email Service Providers have a metric called Sender Reputation Score which is a result of the analysis of other metrics. These metrics are used to ascertain how your email recipients respond to your email messages.
Your sender reputation score could be negatively impacted if you repeatedly send email messages to fictitious addresses. The same would happen for other reasons such as using a domain blacklisted by any industries, if your recipients report your emails as spam, or your messages not getting opened at all.
Email Service Providers can choose to stop your emails from getting to your recipients if your Sender Reputation Score drops to a very low level. And as you might have already guessed, this will impact your campaigns negatively: increasing the cost of your marketing efforts while delivering little or no ROI.
This is the reason why it is extremely important to put email validation measures in place to make sure every email address you have on your list is real. Your ROI will thank you for it.
How can you validate your emails?
There two major ways to go about validating the email addresses you have:
One way is to peruse your email list and fish out all phony email addresses. And also check to make sure all data such as names and characters such as ‘@’ are entered correctly. This method works well if your mailing list is small and you have time to go through each one carefully.
The second method is much more effective and faster. Why? Because in almost every scenario it will be impractical to go through all emails one by one to pick out fake email addresses. Another thing is, there’s actually no real way to tell if an email address is authentic just by looking at it. And so the second (and best) way is employ the services of companies that offer email validation. Alternatively, you can use the service of platforms that help to check the validity of emails before they are uploaded to your database.
What email validation solutions do restaurant marketers have?
If online businesses and ecommerce are enjoying the benefits of email marketing, building email lists and email marketing automation, then there’s no reason why brick n’ mortar shouldn’t. Offline businesses have, in the past, found it difficult to build an email list. But not anymore, thanks to WiFi marketing.
With WiFi marketing, or Social WiFi, offline businesses can build an impressive email list on auto-pilot. For every new customer WiFi log in, an email is added to their list. Social WiFi adds log in methods to your WiFi like Facebook, Google, Instagram, e-mail etc. Because these profiles can only be activated by verifying them through a verification email, you are 100% certain these e-mail addresses are legit and are being used by their owners.
Knowing all your email addresses are authentic, will give you peace of mind while you prepare your email marketing campaign. But where can you find a reliable, state-of-the-art email validation platform?
Our email validation service is the best in the industry and is guaranteed to help boost your Sender Reputation Score. It’s reliable, efficient and very easy to use. It also offers (automated) marketing tools, an automated review booster tool, review management, analytics and WiFi management. An all-in-one platform that’s very easy to use.
In just 30 minutes we’ll show you exactly how this works. Request a 100% free online demo; you’ll be glad you did.POSTED ON November 14, 2018